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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

became the marker," Deighton says. These days, marketing mavens realize that social media is best at building emotional bridges with consumers, done by inviting them to be part of the process. And so they... View Details
Keywords: by Dina Gerdeman; Advertising
  • March 2001 (Revised April 2002)
  • Case

Ginzel et al v. Kolcraft Enterprises et al (A)

By: Michael A. Wheeler
Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two... View Details
Keywords: Safety; Product; Negotiation; Corporate Social Responsibility and Impact; Lawsuits and Litigation; Legal Liability; Brands and Branding; Consumer Products Industry; United States
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  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

them to change our emotional states in many different ways.” With a 2023 Gallup survey showing that US employees are less satisfied with their jobs and less likely to feel that someone at work cares about them than four years ago, Norton... View Details
Keywords: by Michael Blanding
  • Web

Organizational Behavior - Doctoral

the influence of individuals on organizational change, or the relationship between social missions and financial objectives. Your core disciplinary training will take place in either the psychology or sociology departments, depending on... View Details
  • 01 Mar 2011
  • First Look

First Look: March 1

situational or strategic, emotional or contextual. The point is not to choose one over the other but to learn to move across a continuum of perspectives. Read the paper: http://hbr.org/2011/03/managing-yourself-zoom-in-zoom-out/ar/1... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

instance, the anxiety necessary for our caveman ancestors to protect themselves from being cast out from their community (and get eaten by a tiger) is no longer as useful when activated by a slight on social media. View Details
Keywords: by Avery Forman
  • 06 May 2024
  • Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

Virtual meetings have become the standard for global and hybrid team communication, but what happens when the call ends? Participants who are in the same room keep talking—and the tone of those conversations can dramatically impact team dynamics over time, says new... View Details
Keywords: by Michael Blanding
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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  • 2009
  • Working Paper

Anger and Regulation

By: Rafael Di Tella and Juan Dubra
We propose a model where voters experience an emotional cost when they observe a firm that has displayed insufficient concern for other people's welfare (altruism) in the process of making high profits. Even with few truly altruistic firms, an equilibrium may emerge... View Details
Keywords: Governing Rules, Regulations, and Reforms; Consumer Behavior; Monopoly; Corporate Social Responsibility and Impact; Emotions; Welfare
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  • Article

Beating the Odds: Leadership Lessons from Senior African-American Women

By: Laura Morgan Roberts, Anthony Mayo, Robin Ely and David Thomas
Any list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What’s going on? The authors studied the careers of the roughly... View Details
Keywords: Leadership; Diversity; Race; Gender; Personal Characteristics; Relationships; Success
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  • 13 Jan 2021
  • Blog Post

Staying Curious with the Harvard Innovation Labs Ahead of the 2021 Virtual President’s Innovation Challenge

What is the President’s Innovation Challenge (PIC)? The President’s Innovation Challenge (PIC) is a call to action for Harvard students and alumni pursuing ventures that push the boundaries of their fields. We have five total tracks and three student tracks in the... View Details
  • February 2015 (Revised September 2016)
  • Case

Hövding: The Airbag for Cyclists

By: Joseph B. Fuller and Emilie Billaud
In 2012, Anna Haupt and Terese Alstin, co¬founders of the Hövding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet—an "airbag for cyclists." What had begun as a thesis... View Details
Keywords: Business Startups; Entrepreneurship; Transition; Leadership; Conflict Management; Bicycle Industry; Sweden; Europe
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  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

fulfillment drive work engagement. Employees have needs (e.g., a desire to be authentic) and they also have expectations for how their job or their organization will fulfill them. We argue that experiences at work that confirm employees’ need fulfillment expectations... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

  Publications 2013 pub Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the 'Social' in Prosocial Spending By: Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton... View Details
Keywords: Anna Secino
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

changing elements of our social interaction in unprecedented ways that may well lead to irrevocable social changes. Already, the follow-on effects of the virus are enough to ensure there will be no normal to... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

integrating the latest research about the interplay between human behavior, societal needs, and regulatory institutions. The book concludes by setting out a potential research agenda for the social sciences. Creating Value through... View Details
Keywords: Martha Lagace
  • 05 Dec 2023
  • Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

worth because of emotions and other factors, a bias called the “winner’s curse.” Through this effort, the researchers collected more than 70,000 decisions. In the second part of the study, the test subjects participated in simple... View Details
Keywords: by Kara Baskin
  • December 2018
  • Article

Improving Resilience Among Employees High in Depression, Anxiety, and Workplace Distress

By: Allison L. Williams, Acacia C. Parks, Grace Cormier, Julia Stafford and A.V. Whillans
Depression and anxiety are costly for both employees and employers, in terms of direct medical costs as well as costs stemming from lost productive time and missed days at work. Resilience training has been shown to improve workplace functioning for employees, which... View Details
Keywords: Depression; Anxiety; Engagement; Resilience; Presenteeism; Employee Engagement; Mental Health; Employees; Emotions; Health; Internet and the Web; Performance Productivity
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  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

businesses afford to exclude the roughly one in three working Americans with criminal records from the economy? In a case study, Paul Gompers explores the challenges a social justice startup encounters in helping the formerly... View Details
  • 15 Aug 2023
  • Research & Ideas

Why Giving to Others Makes Us Happy

from an academic perspective and an applied perspective,” Whillans says. “From an academic perspective, we show that large sample sizes are needed to detect the emotional rewards of spending on others. From an applied perspective, as... View Details
Keywords: by Michael Blanding