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Show Results For
- All HBS Web
(7,966)
- People (31)
- News (2,050)
- Research (4,154)
- Events (37)
- Multimedia (93)
- Faculty Publications (2,474)
- 01 Dec 2014
- News
Living Social
Business and business leaders are now being called upon to solve more social problems, says Matt Segneri (MBA 2010). Segneri, who worked on public- and social-sector innovation... View Details
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- April 2005
- Article
Partisan Social Happiness
By: Rafael Di Tella and Robert MacCulloch
We use a new approach to study questions in political economy that relies on data on the subjective well-being of a large sample of people living in the OECD over the period 1975-1992. Controlling for the personal characteristics of the respondents, year and country... View Details
Di Tella, Rafael, and Robert MacCulloch. "Partisan Social Happiness." Review of Economic Studies 72, no. 2 (April 2005): 367–93.
- 2 Aug 2012
- Other Presentation
The Role of Business in Social and Economic Development: Creating Shared Value
he ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
Porter, Michael E. "The Role of Business in Social and Economic Development: Creating Shared Value." World Bank, Washington, DC, August 2, 2012.
- Web
A Network for Change | Social Enterprise | Harvard Business School
The Social Enterprise Initiative is a focal point for the creativity and energy of our worldwide community. This network includes students and alumni with backgrounds in all sectors who seek to engage in socially-driven pursuits at... View Details
- 2007
- Book
Business Solutions for the Global Poor: Creating Social and Economic Value
By: V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton
Rangan, V. Kasturi, John A. Quelch, Gustavo Herrero, and Brooke Barton. Business Solutions for the Global Poor: Creating Social and Economic Value. John Wiley & Sons, 2007.
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School... View Details
Social Strategies That Work
Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- Web
A Catalyst for Commitment | Social Enterprise | Harvard Business School
A Catalyst for Commitment “It was a moment of commitment—a no-turning-back experience.” That’s how Abby Falik (MBA 2008) describes winning the Harvard Social Enterprise Conference’s Pitch for Change contest with her proposal for Global... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network... View Details
- September 2012 (Revised September 2014)
- Case
Doing Business in Brazil
By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
- Web
Sharing a Strategic Perspective | Social Enterprise | Harvard Business School
Since attending in 2008, Miles estimates that at least nine other members of Save the Children’s worldwide senior management team have taken part in social enterprise executive education programs . “It’s given us a shared view of the... View Details
- Web
Social Impact Collaboratory
Mission Statement Led by Harvard Business School Professor Shawn Cole (Finance), the HBS Social Impact Collaboratory is a research-led effort to advance the understanding and practice of impact investing by... View Details
- Web
Figuring Out Her Mission | Social Enterprise | Harvard Business School
Figuring Out Her Mission Ming Min Hui (MBA 2015) had a very specific intention in mind when she applied to HBS. After an early career in investment banking and corporate strategy, “I wanted to apply my business skills to something more... View Details
- 04 Apr 2020
- News