Smart - Publications - Faculty & Research

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details

Keywords: by Hong Luo and Alberto Galasso

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details

Keywords: by Scott Van Voorhis

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

also determined that other African American women would be able to rise above their circumstances. Walker's name change from Sarah Breedlove to something both catchier and more dignified was a smart career move that reflected her style... View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

03 Oct 2017
Sharpening Your Skills

7 Effective Ways to Lead Teams

making a simulated climb up Mount Everest. ‘Big Teaming,’ Audacious Innovation, and the Uncompleted Dream of a Smart City How do you organize a project that spans professions, industries, and even nations? Related Research Papers Research... View Details

Keywords: by Sean Silverthorne

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

by these smart devices. There was another theme around women's empowerment, right? I think the women's empowerment theme will quite possibly resonate into the next Super Bowl. Kenny: We have time for one more question, folks. Speaker 4:... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

too, and then their followers will chime in, and so on. Smart companies are monitoring Twitter for complaints and asking, how can we quickly intervene to solve the problem? How can we reach the person in distress before this becomes an... View Details

Keywords: by Carmen Nobel; Advertising

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

jobs, who are 'the general manager in the middle' who have the incredibly difficult job of managing up, down, and across the organization. "The cases are designed to get smart people to see different things in the same situation. In... View Details

Keywords: by Martha Lagace

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

system can require scores if not hundreds of person-work-years to be designed. No one person can be responsible for the design of a whole system. No one is either smart enough or long-lived enough to do the design work single handedly.... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

well you buy and integrate but also, and more importantly, on how smart your bet about industry boundaries is. As with M&A as R&D, this approach is hard to analyze rigorously. In this case, though, this difficulty is not because... View Details

Keywords: by Joseph L. Bower

25 May 2021
Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

uncovered a problem that prevented greater racial equity gains: Black hosts were 41 percent less likely than white hosts to take advantage of the smart pricing application. And for the Black hosts who didn’t use it during the study... View Details

Keywords: by Lane Lambert; Technology; Accommodations

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

inside a firm. With effort, some people did develop an innovative vision of what changes would be needed and a smart strategy of how to make those changes. Then, in trying to explain this to others and achieve sufficient buy-in, the... View Details

Keywords: by John Kotter & Lorne A. Whitehead

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

Source: peterhowell Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart data strategy. Data has always been important in business,... View Details

Keywords: by Dina Gerdeman

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

in the Internet and telecom bubbles. Those who have money left, or who have new savings coming in and are seeking investments have heard that hedge funds have done well. For example, they've heard that Julian Robertson's Tiger Fund has made money, so they are looking... View Details

Keywords: by D. Quinn Mills

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

departure? Embrace SMART thinking This next component is particularly challenging for leaders: compiling the data, making a SMART action plan, and setting a timeline. At this juncture, there are a few paths... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

25 Aug 2003
Research & Ideas

Why IT Does Matter

Radio-frequency identification devices for grocery stores, smart cards, and automated ordering systems for hospital physicians are all examples of new process targets that technologies will soon address. In the more distant future we will... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

smart people of that time believed that technology had reached its limits and capitalism had passed its peak. Schumpeter believed the exact opposite, and of course he was right. Q: Schumpeter introduced the term “creative destruction” and... View Details

Keywords: by Sean Silverthorne; Education

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

complete strangers inside your home. Washio offered convenience, but at a price. Considering the benefits and costs, smart entrepreneurs try to layer on top of their digital business idea an innovation that transcends mere digitization,... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

06 Feb 2013
What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

more thought if responses are an indicator. But as Wallace Earner puts it, "A long, strong struggle with a good question is much better than quick, smart answers." Many took an "it would be nice if " stance. Among them, Clifford Brown... View Details

Keywords: by James Heskett

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

barrel careening over Niagara Falls. It’s not that IoT has flopped; far from it. Everything in our homes seems to be connected. IoT devices enable networks that make possible smart speakers, smart TVs, View Details

Keywords: by Michael Blanding; Computer

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

labeled. "If you want to threaten a really smart person who is task driven, question his or her competency. That's the very soul of who they are," he said. These managers also keep busy schedules and are reluctant to slow down... View Details