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  • January 2003
  • Case

Mountain Dew: Selecting New Creative

The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the senior management skills needed to interpret ads are highlighted. View Details
Keywords: Advertising Campaigns; Culture; Brands and Branding
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Holt, Douglas B. "Mountain Dew: Selecting New Creative." Harvard Business School Multimedia/Video Case 503-038, January 2003.
  • 26 Feb 2018
  • Working Paper Summaries

Different Strokes for Different Folks: Experimental Evidence on Complementarities Between Human Capital and Machine Learning

Keywords: by Prithwiraj Choudhury, Evan Starr, and Rajshree Agarwal; Information Technology
  • November 2006 (Revised May 2014)
  • Case

Li Ka-Shing and the Growth of Cheung Kong

By: Nitin Nohria, Anthony J. Mayo and Mark Benson
Events in the history of Cheung Kong's growth reveal how Li Ka-Shing applied his skills as a "first-class noticer" to complex political and socioeconomic environments. While Li's determination to succeed is legendary, so are his skills in reading and responding to the... View Details
Keywords: Mergers and Acquisitions; Competency and Skills; Decision Choices and Conditions; Investment Portfolio; Business History; Leadership; Personal Development and Career; Hong Kong
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Nohria, Nitin, Anthony J. Mayo, and Mark Benson. "Li Ka-Shing and the Growth of Cheung Kong." Harvard Business School Case 407-062, November 2006. (Revised May 2014.)
  • March 2005 (Revised May 2007)
  • Compilation

Abraham Lincoln and the Civil War

By: Nancy F. Koehn
Analyzes Abraham Lincoln's leadership during America's greatest crisis, the 1861-1865 Civil War. Using Lincoln's own words, the case traces the development of the 16th president's leadership philosophy, ethics, and skills in the years leading up to war. View Details
Keywords: History; Government and Politics; War; Leadership Style; Ethics; United States
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Koehn, Nancy F. "Abraham Lincoln and the Civil War." Harvard Business School Compilation 805-115, March 2005. (Revised May 2007.)
  • Working Paper Summaries

Determinants of Early-Stage Startup Performance: Survey Results

Keywords: by Thomas R. Eisenmann
  • January 2016
  • Case

SAP SE: Autism at Work

By: Gary P. Pisano and Robert D. Austin
This case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief... View Details
Keywords: Software; Human Resource Management; Diversity Management; Germany; Selection and Staffing; Innovation and Management; Applications and Software; Recruitment; Diversity; Information Technology Industry; Germany
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Pisano, Gary P., and Robert D. Austin. "SAP SE: Autism at Work." Harvard Business School Case 616-042, January 2016.
  • November 1997 (Revised July 1999)
  • Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley
Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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Wheelwright, Steven C., and Mikelle Eastley. "Guidant: Cardiac Rhythm Management Business (A)." Harvard Business School Case 698-021, November 1997. (Revised July 1999.)
  • December 2014
  • Article

Location Strategies for Agglomeration Economies

By: Juan Alcácer and Wilbur Chung
Geographically concentrated industry activity creates pools of skilled labor and specialized suppliers, and increases opportunities for knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of... View Details
Keywords: Location Strategies; Location Choices; Agglomeration Economies; Strategy; Value Creation; Geographic Location; Industry Clusters; Microeconomics; Manufacturing Industry; United States
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Alcácer, Juan, and Wilbur Chung. "Location Strategies for Agglomeration Economies." Strategic Management Journal 35, no. 12 (December 2014): 1749–1761.
  • August 2018 (Revised October 2020)
  • Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
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Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
  • September–October 2023
  • Article

Reskilling in the Age of AI

By: Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic and Raffaella Sadun
In the coming decades, as the pace of technological change continues to increase, millions of workers may need to be not just upskilled but reskilled—a profoundly complex societal challenge that will sometimes require workers to both acquire new skills and... View Details
Keywords: Competency and Skills; AI and Machine Learning; Training; Adaptation; Employees; Digital Transformation
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Tamayo, Jorge, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic, and Raffaella Sadun. "Reskilling in the Age of AI." Harvard Business Review 101, no. 5 (September–October 2023): 56–65.
  • February 1985 (Revised September 1988)
  • Case

Komatsu Ltd.

By: Christopher A. Bartlett
Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
  • 20 Jul 2020
  • Working Paper Summaries

The Pursuit of Passion Propagates Privilege

Keywords: by Josephine Tan and Jon M. Jachimowicz
  • Teaching Interest

Technology and Operations Management - MBA Required Curriculum

By: Edward McFowland III

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details

Keywords: Product Development; Information Technology
  • January 2014 (Revised July 2016)
  • Case

Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing

By: Tom Nicholas and Matthew Guilford
At the time of the American War of Independence (1776-1783) and for several decades after it, Great Britain dominated the global production of cotton textiles. In fact, Britain became so dominant in textile manufacturing and trading that Manchester, its industrial... View Details
Keywords: Technological Innovation; Production; Business History; Manufacturing Industry; Great Britain; Massachusetts
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Nicholas, Tom, and Matthew Guilford. "Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing." Harvard Business School Case 814-065, January 2014. (Revised July 2016.)
  • Teaching Interest

The Startup Toolkit

This SIP is an abridged version of Startup Bootcamp and is for students who want to develop the skills they need to understand their customer pain points, jobs to be done and a cursory exploration of the core elements of getting a startup off the ground. View Details
  • 19 Feb 2018
  • Working Paper Summaries

The Supply Chain Economy: A New Framework for Understanding Innovation and Services

Keywords: by Mercedes Delgado and Karen G. Mills
  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Ryan W. Buell

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

  • Teaching Interest

Technology and Operations Management - MBA Required Curriculum

By: Robert S. Huckman

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its... View Details

  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Feng Zhu


This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of... View Details

  • Teaching Interest

Technology and Operations – MBA Required Curriculum

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

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