Publications

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

in the area of energy storage and green energy production, for example, including lithium ion batteries for cell phones and laptops, silicon solar cells, and power semiconductors for solar panels. As a result, Shih says, the country risks... View Details

Keywords: by Dina Gerdeman; Manufacturing

January 2024
Case

TSMC and CHIPS

By: Debora L. Spar and Julia Comeau

Keywords: Semiconductor Industry; Arizona; Taiwan

November 2011 (Revised September 2012)
Case

Underwater Engineer at Intel Corporation

By: E. Scott Mayfield

Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details

Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry

August 2009 (Revised August 2009)
Case

Intel NBI: Radio-Frequency Identification

By: Willy C. Shih and Thomas Thurston

The Radio-Frequency Identification (RFID) group was a start-up that was part of Intel's New Business Initiatives. It sought initially to develop and sell a high performance Rf fast read rate module targeted at fixed position readers that might be found in loading docks... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Organizational Structure; Failure; Diversification; Integration; Semiconductor Industry

March 1990 (Revised June 1993)
Case

Analog Devices, Inc.: The Half-Life System

By: Robert S. Kaplan

The company has committed to major improvements in quality, cost, and on-time delivery performance. Despite strong senior management support, however, the actual rate of improvement was disappointing until a new measurement philosophy was introduced. The new approach... View Details

Keywords: Quality; Performance Improvement; Earnings Management; Financial Reporting; Organizational Change and Adaptation; Performance Productivity; Business or Company Management; Cost Management; Measurement and Metrics; Management Teams; Semiconductor Industry

January 2007
Case

AMD: A Customer-Centric Approach to Innovation

By: Elie Ofek and Lauren Barley

AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006... View Details

Keywords: Customer Focus and Relationships; Price; Leadership; Brands and Branding; Product Launch; Product Development; Competitive Strategy; Customization and Personalization; Semiconductor Industry

June 2004 (Revised January 2005)
Case

Rambus Inc., 2004

By: David B. Yoffie and Deborah Freier

Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the... View Details

Keywords: Innovation Strategy; Lawsuits and Litigation; Strategic Planning; Relationships; Commercialization; Competition; Technology Adoption; Value; Semiconductor Industry

September 1986 (Revised February 2007)
Case

Solagen: Process Improvement in the Manufacture of Gelatin at Kodak

By: Dorothy A. Leonard and Brian DeLacey

Kodak must decide whether to make a major investment in a production facility designed around a new technique for producing the gelatin critical to so many film and paper products. Currently, gelatin making is an arcane art, unchanged in 150 years and heavily dependent... View Details

Keywords: Arts; Buildings and Facilities; Factories, Labs, and Plants; Experience and Expertise; Engineering; Investment; Time Management; Production; Research and Development; Semiconductor Industry

December 1994
Case

Intel's Pentium: When the Chips Are Down (A)

By: Stephen A. Greyser and Norman Klein

Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details

Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry

01 Mar 2003
News

New Book Recounts Storied Class of ’49

of Xerox, Thomas S. Murphy of Capital Cities/ABC, William J. Ruane of the Sequoia Fund, John Shad of Wall Street and the SEC, and Marvin S. Traub of Bloomingdale’s. But lesser-known figures like George M. Berman and Malcolm Hecht, whose View Details

Keywords: Laura Singleton

July 1993
Teaching Note

Intel Corporation, 1992 TN

By: Kenneth A. Froot

Teaching Note for (9-292-106). View Details

Keywords: Semiconductor Industry; United States

September 2009
Case

Intel NBI: Image Components Organization

By: Willy C. Shih and Thomas Thurston

The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Product Development; Production; Failure; Diversification; Semiconductor Industry

May 2008 (Revised August 2009)
Case

Intel NBI: Handheld Graphics Organization

By: Willy C. Shih and Thomas Thurston

The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States

May 2008
Teaching Note

Radical Collaboration: IBM Microelectronics Joint Development Alliances (TN)

By: Willy C. Shih and Andrew A. King

Teaching Note for [608121]. View Details

Keywords: Semiconductor Industry

October 2005
Case

Intel Corporation 2005

By: David B. Yoffie and Michael Slind

Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details

Keywords: Restructuring; Alignment; Business Strategy; Competitive Strategy; Corporate Strategy; Semiconductor Industry

February 2001 (Revised February 2002)
Background Note

Leader's (Dis)Advantage, The

Provides a rigorous description of the economic dynamics that may produce inherent advantages for large and/or first-mover firms within an industry, as well as those factors that may result in disadvantages for such leading firms. The leader advantages discussed... View Details

Keywords: Competitive Advantage; Semiconductor Industry