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  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all... View Details
Keywords: by Kristen Senz
  • 16 Jan 2006
  • Research & Ideas

Adam Smith, Behavioral Economist?

discuss her research and the enduring power of Adam Smith's ideas. Ann Cullen: How did you and your coauthors come to be interested in this lesser known publication of Adam Smith? Nava Ashraf: Several years ago while taking a graduate... View Details
Keywords: by Ann Cullen
  • 20 Apr 2010
  • First Look

First Look: April 20

http://www.people.hbs.edu/acuddy/in%20press,%20carney,%20cuddy,%20&%20yap,%20psych%20science.pdf Telegraphs—Shrinking Economic Distances? A Preliminary Enquiry, 1870s-1912 Author: Felipe Tâmega Fernandes Publication: Business Archives: Sources & History, no. 99... View Details
Keywords: Martha Lagace
  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

this way: Decisions on personal matters carry a greater weight of art; those that relate to work have more of science. Frances Pratt commented, "It is often the art that allows us to imagine that we are indeed making a controlled, View Details
Keywords: by Jim Heskett
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelines on how to... View Details
Keywords: Martha Lagace
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

frame and articulate that value. Second, price-testing is increasingly important. In his autobiography written in 1963, ad man David Ogilvy noted that, “Most people assume companies use scientific methods in pricing, but throughout my... View Details
Keywords: by Kristen Senz
  • 31 Aug 2010
  • First Look

First Look: August 31

theoretical conclusion based on the historical experiences of business groups built up by the British-based trading companies with their eighteenth- and nineteenth-century origins comes close to mainstream assessments reached by the View Details
Keywords: Sean Silverthorne
  • 14 Feb 2012
  • First Look

First Look: February 14

characterized by some boundary conditions (Study 6). We discuss the theoretical contribution of this work to research on moral regulation and ethical behavior. "CEO Relational Leadership and Strategic Decision Quality in Top... View Details
Keywords: Carmen Nobel
  • 27 Apr 2010
  • First Look

First Look: April 27

nonprofit organization, IAVI brought together partners with different perspectives and motivations from nonprofit, industry, government, and scientific research sectors toward developing vaccines. IAVI... View Details
Keywords: Martha Lagace
  • 20 Dec 2011
  • First Look

First Look: December 20

Morris, and Leonard Lee Publication:Journal of Organizational Behavior (forthcoming) Abstract This research investigates a new type of team that is becoming prevalent in global work settings, namely, self-managing multicultural teams. We... View Details
Keywords: Carmen Nobel
  • 08 Jun 2010
  • First Look

First Look: June 8

highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for multiple sclerosis (MS) based on a novel scientific... View Details
Keywords: Martha Lagace
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

But when I began to research a broader range of measures including investment, phone calls, tourism, and immigration, I found that, surprisingly, the average extent of globalization is only 10 percent. For example, for every dollar of... View Details
Keywords: by Martha Lagace
  • 01 Sep 2009
  • First Look

First Look: September 1

sought to bring under its banner key intellectual property (IP) from the nascent field of stem cell technology. As such, iZumi would need to acquire the rights to several groundbreaking scientific developments that had recently occurred... View Details
Keywords: Martha Lagace
  • 05 Jan 2010
  • First Look

First Look: January 5

Involvement in Process Improvement Author:Anita L. Tucker Abstract Managers play a critical role in process improvement. However, research has found that many improvement efforts fail due to insufficient management involvement. Less is... View Details
Keywords: Martha Lagace
  • 17 Sep 2013
  • First Look

First Look: September 17

comparison of changes in patenting for prizewinners with changes for technologies that were described on the front page of the Scientific American suggests that publicity for promising research fields may be... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2011
  • First Look

First Look: March 29

develop a conceptual and an empirical framework to explain how this challenge is addressed in a software and scientific context. What is shown is that the process of innovation is a cycle where actors develop a novel course of action and,... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2009
  • First Look

First Look: June 30

must change the way it supports basic and applied scientific research to promote the broad collaboration with business and academia needed to tackle society's big problems. Second, corporate management... View Details
Keywords: Martha Lagace
  • 28 Aug 2012
  • First Look

First Look: August 28

the paper: http://dx.plos.org/10.1371/journal.pone.0042673 Mandatory IFRS Adoption and Financial Statement Comparability Authors: Francois Brochet, Alan Jagolinzer, and Edward J. Riedl Publication: Contemporary Accounting Research... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

governance of this new eco-friendly community. Emphasis is placed on the institutional collaboration and governance decisions behind Lake Nona's "Medical City" component. Five years after development began, the site boasts a View Details
Keywords: Sean Silverthorne
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

markets for upstream inputs such as scientific knowledge, proximity also may matter for licensing, which they conceptualize as downstream end markets for small biotechnology firms. They examine whether co-location affects the likelihood... View Details
Keywords: Martha Lagace

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