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  • 01 Mar 2024
  • News

Case Study: Testing the Waters

adding a powdered probiotic and/or magnesium drink to the product line) is compatible with that strategy. Achieving sales and distribution through major retailers and ecommerce with only nine employees says something positive about the... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Related
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the... View Details
Keywords: by Dina Gerdeman
  • Web

Research - Behavioral Finance & Financial Stability

& Money Markets, Stabilization Policy & Regulation More Info Vulnerable Banks By: Robin Greenwood , Augustin Landier & David Thesmar MAR 2014 Fire sales – the sale of illiquid assets at depressed prices –... View Details
  • Web

Faculty - Creating Emerging Markets

Administration Director, Business History Initiative Research Interests : business history , economics , entrepreneurship , marketing , sales force management Joseph B. Fuller Professor of Management Practice Interviews Harsh Mariwala... View Details
  • 24 Mar 2015
  • First Look

First Look: March 24

marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2014
  • First Look

First Look: December 16

international provision of tertiary and quaternary care), new opportunities in a broader range of services and treatment channels (e.g., telemedicine, mobile health, enterprise learning, and training for other health care systems), or... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

Fragmented upstream and downstream channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Such distinctive industrial structures, we show, were a direct result of whether... View Details
Keywords: Sean Silverthorne
  • Web

Joiner - Entrepreneurship

skills and experience: Entrepreneurial Sales and Marketing Launching Tech Ventures Founders’ Journey Startup Operations Field X (provides funding) Get additional startup experience: Work on a project for a startup for credit through an... View Details
  • Web

Social Enterprise - Faculty & Research

on political councils, political legacy, and financial resources—affect the likelihood of firms issuing CSR reports. Second, we focus on the symbolic nature of CSR reporting and how variance in the risk of government monitoring through View Details
  • Web

Investor - Entrepreneurship

Finance Entrepreneurial Sales 102 Entrepreneurship Outside the Valley Scaling Minority Businesses Systems to Scale Growth-Stage Ventures (SGSV) Sustainable Investing Meet with Entrepreneurs in Residence During the academic year, our EiRs... View Details
  • 01 Feb 2022
  • Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

What if more managers at big corporations channeled some of the same magic that helped Tesla CEO Elon Musk and Amazon founder Jeff Bezos lead their startups to great success? Large companies are actually fertile ground for innovation;... View Details
Keywords: by Lane Lambert
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's distribution View Details
Keywords: by John Deighton; Food & Beverage
  • Web

James Sharpe | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details
  • Web

Sarah McConville | About

leadership, Sarah is responsible for the Harvard Business Review Group and HBP Corporate Learning lines of business, as well as HBR Enterprise sales & solutions, and strategic partnerships. She also serves as Chief Marketing Officer,... View Details
  • July 2019 (Revised March 2020)
  • Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane
At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details
Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry
Related
  • March 1998 (Revised October 2015)
  • Case

Hamptonshire Express

By: V. G. Narayanan and Ananth Raman
Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Publishing Industry; United States
Related
  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

"Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. In addition to marketing directly to consumers, Casola would also consider strategies for Merck's more traditional... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

the total value of the company. We saw such erosion in the two examples presented earlier. We see it as well in the common practice of channel stuffing—when managers ship loads of products to distributors to meet immediate View Details
Keywords: by Michael C. Jensen
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

Interestingly, these services subsidize the declining productivity of key item and category sales in the store. This idea of subsidizing competitively challenged parts of the offer is a common occurrence in retail. For example, the... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail