Filter Results:
(4,067)
Show Results For
- All HBS Web
(4,067)
- People (5)
- News (810)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
Show Results For
- All HBS Web
(4,067)
- People (5)
- News (810)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
- April 2006
- Case
Nutricia Middle East: Measuring Sales Force Effectiveness
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Management Teams; Salesforce Management; Customer Relationship Management; Emerging Markets; Nutrition; Performance Effectiveness; Business Strategy; Commercialization; Health Industry; Middle East; Africa
Martinez-Jerez, Francisco de Asis, and Rachel Sha. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Case 106-063, April 2006.
- August 2013
- Teaching Note
Nutricia Middle East: Measuring Sales Force Effectiveness
By: F. Asis Martinez-Jerez
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
- March 2011
- Article
The Short Life of Online Sales Leads
By: James B. Oldroyd, Kristina McElheran and David Elkington
Oldroyd, James B., Kristina McElheran, and David Elkington. "The Short Life of Online Sales Leads." Harvard Business Review 89, no. 3 (March 2011).
- 2002
- Other Unpublished Work
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details
Edelman, Benjamin. "The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com." 2002. (Winner of Seymour E. and Ruth B. Harris Prize for outstanding senior honors thesis in economics. Winner of Thomas T. Hoopes Prize awarded for outstanding scholarly work or research.)
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- 13 Apr 2012
- News
Power Poses: Tweaking Your Body Language For Greater Sales Success
- 24 Mar 2009
- News
February home sales rise as prices sink
- 16 Dec 2021
- News
Avoid a One-Size-Fits-All Approach to Sales Coaching
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (A): Organizing New Product Sales Channels--1986
By: V. Kasturi Rangan and Joseph G. Finegold
Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
- 13 Apr 2012
- News
Power Poses: Tweaking Your Body Language For Greater Sales Success
- March 2018
- Teaching Note
Sales Misconduct at Wells Fargo Community Bank
Teaching Note for HBS No. 118-009. View Details
- October 2004
- Case
Sales Force Training at Arrow Electronics (C)
Supplements the (A) case. View Details
Beaulieu, Nancy D., and Aaron Zimmerman. "Sales Force Training at Arrow Electronics (C)." Harvard Business School Case 905-043, October 2004.
- March 1990 (Revised March 1990)
- Supplement
Chase Manhattan Bank (G): International Institutional Sales
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (G): International Institutional Sales." Harvard Business School Supplement 590-090, March 1990. (Revised March 1990.)
- 27 May 2009
- News
Home prices, sales plunge in Bay State
- 08 Apr 2010
- News
Morning Report: March 2010 Retailer Sales Gains
- 04 Jun 2012
- HBS Conference
Thought Leadership on the Sales Profession Conference
- September 20, 2021
- Article
The Puzzle of OpenSea Private Sale Fees
Kominers, Scott Duke. "The Puzzle of OpenSea Private Sale Fees." dGen Network (September 20, 2021).
- December 2005 (Revised March 2007)
- Supplement
Drexel Burnham Lambert (B): Kirsch's Talent Sale
By: Boris Groysberg
Keywords: Financial Services Industry
Groysberg, Boris. "Drexel Burnham Lambert (B): Kirsch's Talent Sale." Harvard Business School Supplement 406-057, December 2005. (Revised March 2007.)
- 14 Oct 2020
- Podcast
63. Understanding Demand-Side Sales with Bob Moesta
Why are there no sales professors at the Harvard Business School or anywhere else, for that matter? Given that selling products and services is such a fundamental aspect of business, it may surprise you to learn that "most MBA programs offer no sales-related courses at... View Details
- 17 Feb 2023
- News