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  • September 2012 (Revised September 2015)
  • Case

Doing Business in China

By: Felix Oberholzer-Gee, Michael Shih-ta Chen, Nancy Dai and G.A. Donovan
This case examines the challenges and opportunities of doing business in China. It highlights China's remarkable economic transformation in the decades leading up to 2012 in the context of its history, culture, and politics. The case summarizes the main obstacles faced... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; China
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Oberholzer-Gee, Felix, Michael Shih-ta Chen, Nancy Dai, and G.A. Donovan. "Doing Business in China." Harvard Business School Case 713-428, September 2012. (Revised September 2015.)
  • 2003
  • Other Paper

The Business of Bias

By: Bharat Anand and Rafael Di Tella
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Anand, Bharat, and Rafael Di Tella. "The Business of Bias."
  • 2008
  • Book

The Oxford Handbook of Business History

By: G. Jones and Jonathan Zeitlin
The Handbook of Business History contains 25 original chapters from around the world to present a comprehensive, critical and interdisciplinary examination of current research in business history. The Handbook reveals business history as a wide-ranging and... View Details
Keywords: Business History; Research; Economics; Government and Politics
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Jones, G., and Jonathan Zeitlin, eds. The Oxford Handbook of Business History. Oxford: Oxford University Press, 2008.
  • 04 Apr 2007
  • Research & Ideas

The Business of Global Poverty

or sell. Payatas and the orderly, verdant Harvard Business School campus—nearly equals, as it happens, in terms of the acreage they occupy—are separated by a gulf far greater than any measure View Details
Keywords: by Garry Emmons
  • August 2013
  • Teaching Note

Nutricia Middle East: Measuring Sales Force Effectiveness

By: F. Asis Martinez-Jerez
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Globalized Firms and Management; Customer Relationship Management; Commercialization; Management Practices and Processes; Salesforce Management; Nutrition; Performance Evaluation; Information Management; Health Industry; Africa; Middle East
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Martinez-Jerez, F. Asis. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Teaching Note 114-011, August 2013.
  • May 1985
  • Case

Hollandsche Beton Groep N.V. (C): The Sale and Terms of the Social Plan

By: John J. Gabarro
Keywords: Netherlands
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Gabarro, John J. "Hollandsche Beton Groep N.V. (C): The Sale and Terms of the Social Plan." Harvard Business School Case 485-183, May 1985.
  • April 2017
  • Teaching Note

DoubleDutch

By: Frank Cespedes
This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details
Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia
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Cespedes, Frank. "DoubleDutch." Harvard Business School Teaching Note 817-132, April 2017.
  • September 2012 (Revised September 2014)
  • Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil
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Musacchio, Aldo, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott, and Jill Avery. "Doing Business in Brazil." Harvard Business School Case 713-426, September 2012. (Revised September 2014.)
  • July 2023
  • Teaching Note

The Business of Campaigns

By: Vincent Pons
Teaching Note for HBS Case No. 723-039. View Details
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Pons, Vincent. "The Business of Campaigns." Harvard Business School Teaching Note 724-003, July 2023.
  • December 2017
  • Article

Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions

By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
Keywords: Identity; Interpersonal Communication; Sales; Performance
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Ramarajan, Lakshmi, Nancy Rothbard, and Steffanie Wilk. "Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions." Academy of Management Journal 60, no. 6 (December 2017): 2208–2238.
  • February 2008 (Revised February 2008)
  • Case

University of Chicago Graduate School of Business

By: Srikant M. Datar, David A. Garvin and James Weber
The University of Chicago Graduate School of Business offered a discipline-based, flexible MBA program to full time, evening, weekend, and executive MBA students. At a time when other MBA programs were introducing significant changes to their curricula, Chicago felt... View Details
Keywords: Change Management; Higher Education; Training; Management Style; Problems and Challenges; Education Industry
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Datar, Srikant M., David A. Garvin, and James Weber. "University of Chicago Graduate School of Business." Harvard Business School Case 308-014, February 2008. (Revised February 2008.)
  • April 2011
  • Supplement

Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

By: John A. Deighton and Sarah Abbott
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-288, April 2011.
  • 2005
  • Article

The Legitimacy of Business

By: George C. Lodge
Keywords: Business Ventures
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Lodge, George C. "The Legitimacy of Business." Philosophy of Management 5, no. 3 (2005). (Presented at the Philosophy of Management Conference, St. Anne's College, Oxford University, on July 7, 2004.)
  • July 2003 (Revised February 2004)
  • Background Note

M&A Legal Context: Standards Related to the Sale or Purchase of a Company

By: Carliss Y. Baldwin, Constance E. Bagley and James Quinn
Introduces students to the legal standards affecting officers and directors when selling or purchasing a company. Provides a practical understanding of the Revlon Standard, the Securities and Exchange Act of 1934, Rule 10b-5, and the legal criteria for a cause of... View Details
Keywords: Laws and Statutes; Law Enforcement; Government Legislation; Acquisition; Business Exit or Shutdown; Corporate Governance; Going Public; Courts and Trials
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Baldwin, Carliss Y., Constance E. Bagley, and James Quinn. "M&A Legal Context: Standards Related to the Sale or Purchase of a Company." Harvard Business School Background Note 904-004, July 2003. (Revised February 2004.)
  • 2021
  • Book

Sales Management That Works: How to Sell in a World That Never Stops Changing

By: Frank V. Cespedes
Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details
Keywords: Sales; Strategy; Salesforce Management; Change; Adaptation
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Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, 2021.
  • December 2012 (Revised October 2022)
  • Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
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Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
  • 2006
  • Working Paper

Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

By: Anita Elberse and Felix Oberholzer-Gee
Citation
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Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." Harvard Business School Working Paper, No. 07-015, September 2006. (Featured in HBS Working Knowledge.)
  • November 2013
  • Case

Groupon for Local Businesses

By: Thales Teixeira and Leora Kornfeld
Local businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online... View Details
Keywords: Online Business; Online Marketing; Digital Marketing; Marketing; Advertising Industry; North and Central America
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Teixeira, Thales, and Leora Kornfeld. "Groupon for Local Businesses." Harvard Business School Case 514-047, November 2013.
  • 15 Jan 2007
  • Research & Ideas

The Business of Free Software

recent research at Harvard Business School. In "The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community," the... View Details
Keywords: by Julia Hanna; Computer
  • 2020
  • Book

Capitalism at Risk: How Business Can Lead

By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details
Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy
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Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
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