Publications

Awards

Berry-AMA Book Prize for the Best Book in Marketing

By: Sunil Gupta

Winner of the 2006 Berry-AMA Book Prize for the Best Book in Marketing for Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing) with Donald R. Lehmann. View Details

August 2011 (Revised July 2014)
Case

Earl Martin Phalen: Ready to ROAR?

By: Noam T. Wasserman, Julia Taylor and Yael Braid

Earl Martin Phalen is in the midst of starting his second non-profit organization, Summer Advantage, by implementing the lessons he learned from BELL, the non-profit he had founded and run for the prior 15 years. His aspirations for Summer Advantage were to make it... View Details

Keywords: Corporate Governance; Nonprofit Organizations; Corporate Entrepreneurship; Selection and Staffing; Leadership Development; Financial Management

July 2024 (Revised March 2025)
Technical Note

Note on Working with Relatives in the Family Enterprise

By: Christina R. Wing and Hillary B Sieber

This note delves into the intricacies of working with relatives, offering insights and strategic recommendations for navigating the opportunities and complexities inherent in such environments. This note will cover common challenges, best practices and key governance... View Details

Keywords: Family and Family Relationships; Governance Controls; Family Business; Business or Company Management

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

In his recent Working Paper, "Marketing's Role in Cross-Sector Collaboration," HBS professor James Austin outlines three stages of collaboration between businesses and nonprofits—philanthropic, transactional, and integrative collaborations—and examines the... View Details

Keywords: by James Austin

27 Sep 2018
News

Why Jeff Bezos doesn't mind hiring people who are 'a little bit annoying'

April 2019 (Revised October 2019)
Case

Sanjeev Kapoor: The Recipe for Success

By: Boris Groysberg and Mahima Rao-Kachroo

India's most recognized celebrity chef Sanjeev Kapoor has been an integral part of the country's food industry since 1993. As a celebrity chef, Kapoor enjoyed a 17-year run of his hit TV cooking show “Khana Khazana,” published more than 100 cookbook titles in multiple... View Details

Keywords: Advertising; Business Ventures; Change; Decision Making; Entrepreneurship; Food; Leadership; Management; Markets; Media; Organizations; Ownership; Problems and Challenges; Quality; Relationships; Technology; Food and Beverage Industry; India; South Asia

24 Sep 2016
News

Revitalizing small businesses is key to drive America's economic growth

10 Jul 2012
News

What Do RIM Investors Want to Hear?

22 May 2018
News

Matching People Looking For Work With Employers Looking For Workers

August 1993 (Revised December 1997)
Background Note

Decision Analysis

Describes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity... View Details

Keywords: Analysis; Decision Making

21 Sep 2012
News

Hawks’ Pachulia getting down to business

15 Jan 2020
Video

Suresh Krishna

Suresh Krishna, founder of the largest manufacturer of industrial fasteners for the auto industry in India, explains his “dharma of business”: to lift as many people out of poverty as he can while also running... View Details

Failure Shouldn't Come as a Surprise

I’ve worked at startup companies and I’ve run development teams inside large public companies. In both environments, executives spend far more time forecasting how successful they’ll be than planning what they will do if something breaks down.

View Details

26 Jun 2024
News

Know Your HBS Staff: Nicole Messuri

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers