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  • All HBS Web  (1,214)
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  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

and which will be most responsive to email campaigns, information that firms can use to improve marketing strategy and return on investment. “Companies are leaving money on the table,” says Ascarza, because they don’t know how to use most... View Details
Keywords: by Kristen Senz; Retail; Service
  • 09 Mar 2022
  • Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

researching the Nord Stream 2 natural gas pipeline linking Russia and Germany. In an interconnected corporate world, he says, the pipeline project illustrates how inseparable politics and business are, especially at the edges of old Cold War battle lines smoldering... View Details
Keywords: by Avery Forman; Energy
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

Review. I am also continuing my research on collaboration within and between firms. Excerpt From Reorganize For Resilience By Ranjay Gulati Today's customers expect solutions to their consumption problems, and they are utterly agnostic as... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 06 Mar 2006
  • Research & Ideas

Four Strategies for Making Concessions

overlook, ignore, or downplay your concessions. Why? To avoid the strong social obligation to reciprocate. As a result, it is your responsibility to label your concessions and make them salient to the other party—a View Details
Keywords: by Deepak Malhotra
  • 17 Jan 2011
  • Research & Ideas

Being the Boss

report to you. But unless you manage the context in which your team resides, there's no way that your team can be successful. So you have to understand the political dynamics, you have to understand how to build a network with peers and bosses, and you have to set the... View Details
Keywords: by Carmen Nobel
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

discount. According to the rational actor model, the $10 saved should be considered a small addition to an individual's lifetime wealth, which will eventually be spent on a broad array of future purchases. This is not the way we expected... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

only thing that this sort of learned pragmatism gives me is the opportunity to engage my colleagues who have the real power to make a difference in this country." And he said, "We'll see." So I guess he's right. We'll see. Neeley: So your son is as smart as I would... View Details
Keywords: by Staff; Pharmaceutical
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and burden. In recent weeks, the focus has begun to shift towards... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 08 Oct 2013
  • First Look

First Look: October 8

population and per capita consumption growth, the limited nature of resources and sinks, and the responsibility and exposure of firms to ensuing ecological risks and costs. We then discuss how an operations management lens contributes to... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2015
  • First Look

October 20, 2015

Regulation By: Drake, David, Paul R. Kleindorfer, and Luk N. Van Wassenhove Abstract—We study the impact of emissions tax and emissions cap-and-trade regulation on a firm's technology choice and capacity decisions. We show that emissions price uncertainty under... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2022
  • Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

to be more inclusive. "Inclusion always begets difference, but diversity may or may not beget inclusion." One of the reasons there hasn’t been as much progress on DEI as you would expect is that the sequencing of the words—diversity,... View Details
Keywords: by Jen McFarland Flint
  • 29 Mar 2016
  • First Look

March 29, 2016

scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

Are Daily Deals Good for Merchants? Gupta, Sunil, Ray Weaver, Timothy Keiningham, and Luke WilliamsHarvard Business School Case 513-059 In the relatively short time since Groupon was founded, the response to "daily... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

expect debates to appeal more to young and less educated voters, who have less preexisting information, whether they directly watch debates or hear about them from friends or media coverage. But they don’t. “It is difficult for candidates... View Details
Keywords: by Danielle Kost
  • 29 Oct 2013
  • First Look

First Look: October 29

  Publications August 2013 Harvard Business Review Press The Good Struggle: Responsible Leadership in an Unforgiving World By: Badaracco, Joseph L., Jr. Abstract—The question of how to lead successfully and View Details
Keywords: Sean Silverthorne
  • 14 Jun 2010
  • Research & Ideas

The Hard Work of Measuring Social Impact

Quantifying performance and measuring results are no longer the sole domain of for-profit enterprises. Today, many nonprofit organizations also find themselves on the hot seat—not with stockholders but with donors who expect similar... View Details
Keywords: by Julia Hanna
  • 05 Jun 2009
  • What Do You Think?

What Does Slower Economic Growth Really Mean?

United States from 2 to 3 percent per year to 1 to 2 percent. Those responsible for the projections tell us that as a result, we can expect substantial reductions in sustainable employment, incomes, and... View Details
Keywords: by Jim Heskett; Financial Services; Construction; Real Estate
  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

people you would expect to be most active in the field: scholars. "If we look at the leading research universities and at the business schools within them, the topic of leadership has been actually given fairly short shrift,"... View Details
Keywords: by Martha Lagace; Education
  • 04 Aug 2003
  • Research & Ideas

Shackleton: An Entrepreneur of Survival

are much, much greater than they expected them to be. Crew of the Endurance, when spirits were still high. Photo by Frank Hurley, voyage photographer. Copyright Royal Geographical Society, London. The third reason is that the Shackleton... View Details
Keywords: by Martha Lagace
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