Resource Mobilization - Publications - Faculty & Research

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

versus a "top dog," a well-endowed competitor with superior resources or market dominance, and tremendous passion and determination to succeed despite the odds. The underdog's external environment is largely negative: Underdogs... View Details

Keywords: by Martha Lagace

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

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14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

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Fast Answer

Sustainability in the Transportation Industry

Mobility which was a collaboration between Bloomberg New Energy Finance and McKinsey, seeks to answer that question. To do so, it explores how a number of existing social, economic, and technological trends will work together to disrupt... View Details

24 Apr 2014
News

Fostering financial freedom for low-income individuals

1998, and the “Love Our Local Business” program, which encourages growth for small businesses by giving grants to entrepreneurs. In India, Intuit’s free mobile application, Fasal, has connected 1.5 million farmers with agents to get... View Details

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How Do Entrepreneurs View Details

Keywords: by Michael Blanding; Financial Services

01 Sep 2012
News

Alumni, Faculty, and Other Experts Offer Career Advice

Three HBS alumni will present online seminars in this fall’s Career Management Webinar Series, a resource offered by Alumni Career & Professional Development. Mark Chussil (MBA 1979) will discuss creating your ideal life; Jill Miller... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Arun Munthala

As the CFO of Finance Club, Arun can help point students to resources and opportunities available at HBS for preparing for interviews with investment banks and new job opportunities. Arun can also provide insight as to what banking... View Details

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MBA 2025 Alumni Technology Transition - Alumni

Help MBA 2025 Alumni Technology Transition 26ms Class of 2025 Technology Deadlines After graduation, your access to HBS resources will expire or transition. Please review the timeline below, and download any items you would like to retain... View Details

12 PM – 1 PM EST, 11 Dec 2014
Webinars: Trending@HBS

Leadership Lessons from the 2010 Chilean Mine Rescue

Professor Edmondson will explore teaming as a dynamic response to the demands of knowledge intensive businesses. Organizations that do it well have a competitive advantage, because teaming is how organizations learn how they anticipate and respond to shifts in the... View Details

16 Jun 2009
First Look

First Look: June 16

Categories on Resource Allocations (revised) Authors:Stephen M. Garcia, Max H. Bazerman, Shirli Kopelman, and Dale T. Miller Abstract This paper explores the influence of social categories on the perceived trade-off between relatively bad... View Details

Keywords: Martha Lagace

Web

HBSGrid Terms of Service - Research Computing Services

Usage and Policies HBSGrid Terms of Service 7ms To obtain access to Harvard Business School’s technology resources through Research Computing Services (RCS), you must acknowledge this agreement either electronically, on paper, or via... View Details

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

taxpayers. The result can sometimes be a less empowered, more quiescent patient population. Interestingly, many developing countries operate more like the United States. Lacking the resources to fund meaningful national health programs,... View Details

Keywords: by John A. Quelch; Health

01 Feb 2022
What Do You Think?

Is Concierge Management an Answer to the “Big Quit”?

have always been highly mobile, with more than 40 million leaving their jobs voluntarily in recent years. That’s roughly twice as many as are fired or leave involuntarily. It’s testimony to a US economy that produces a remarkable number of job opportunities and... View Details

Keywords: by James Heskett

03 Jun 2014
First Look

First Look: June 3

Specifically, we examine the impact of the annual July turnover of residents in American teaching hospitals on levels of resource utilization and quality relative to a control group of non-teaching hospitals. We find that, despite the... View Details

Keywords: Sean Silverthorne

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Democratizing development: Inequality in Latin America | Institute for Business in Global Society

met in São Paulo, Brazil, to explore actionable measures that Latin American enterprises can take to drive inclusive prosperity and upward mobility. Learning resources At BiGS, we want to make resources and... View Details

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Using Personal Devices for HBS Business | Information Technology

Using Personal Devices for HBS Business Leveraging our own devices is something that is very common for all of us. Whether you're simply leveraging your mobile device to check email, or using a personal computer to accomplish part of your... View Details

12 Oct 1999
Research & Ideas

What It Takes: Minorities in the Executive Suite

of risk, and the apparent difficulty of identifying minorities as high-potential each constitute major hurdles to the career mobility of minority managers," they write. "Overcoming them is possible, but it places the equivalent... View Details

Keywords: by Judith A. Ross

Fast Answer

India - Industry specific research

padding-bottom: 0.35em;"> Brings together agriculture related government information including statistics, technology, resource management, etc. View Details

Publications