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  • All HBS Web  (1,973)
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  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

justice and national liberation, a fateful step in light of the transformation of the world wrought by decolonization. As capitalism stumbles through yet another global crisis today, what parts of Lenin’s fevered vision remain relevant... View Details
Keywords: Carmen Nobel
  • 2013
  • Article

The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities

By: Michael Beer
Organizations underperform and sometimes fail because their leaders are unable to learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy. The Strategic Fitness Process (SFP)... View Details
Keywords: Organization Alignment; Dynamic Capabilities; Organization Design; Organizational Prototyping; Organizational Silence; Organizational Learning; Organizational Change and Adaptation; Strategic Planning; Organizational Design
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Beer, Michael. "The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities." Journal of Organization Design 2, no. 1 (2013).

    Behavioral Corporate Finance: A Survey

    In this chapter, we survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to... View Details

    • November 2018
    • Case

    Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

    By: John A. Quelch and Katherine B. Hartman
    Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
    Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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    Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
    • May 20, 2024
    • Article

    Porter’s Five Forces and Competitive Advantage in Web3

    By: Scott Duke Kominers and Liang Wu
    Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3... View Details
    Keywords: Five Forces Framework; Competitive Strategy; Business Strategy; Network Effects; Digital Transformation
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    Kominers, Scott Duke, and Liang Wu. "Porter’s Five Forces and Competitive Advantage in Web3." a16zcrypto.com (May 20, 2024).
    • January 2014 (Revised October 2014)
    • Background Note

    Emotion in Negotiations: An Introduction

    By: Andrew Wasynczuk and Colleen Kaftan
    This note reviews some of the relevant research and offers advice for managing and dealing with emotions in the negotiation context. In particular, negotiators should strive to understand their own emotions and feelings, and be aware of the emotions the other party may... View Details
    Keywords: Negotiation; Emotions
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    Wasynczuk, Andrew, and Colleen Kaftan. "Emotion in Negotiations: An Introduction." Harvard Business School Background Note 914-032, January 2014. (Revised October 2014.)
    • May 2012 (Revised October 2012)
    • Case

    Yum! Brands

    By: Jordan Siegel and Christopher Poliquin
    Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push.... View Details
    Keywords: International Business; International Marketing; Global Strategy; Competitive Strategy; Food and Beverage Industry; United States; Europe; Australia; Africa; Asia
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    Siegel, Jordan, and Christopher Poliquin. "Yum! Brands." Harvard Business School Case 712-422, May 2012. (Revised October 2012.)
    • 19 Aug 2019
    • News

    Why “Tell Them Something They Don’t Know” Is Bad Advice in B2B Sales

    • 2016
    • Book

    Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents

    By: William C. Kirby and Marijk C. van der Wende
    This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model... View Details
    Keywords: International And Comparative Education; Educational Policy And Politics; Science Education; Arts; Global Range; Education; Science
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    Kirby, William C. and Marijk C. van der Wende, eds. Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents. New York: Palgrave Macmillan, 2016.
    • September 2013 (Revised February 2016)
    • Case

    GlaxoSmithKline: Sourcing Complex Professional Services

    By: Heidi K. Gardner and Silvia Hodges Silverstein
    Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details
    Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry
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    Gardner, Heidi K., and Silvia Hodges Silverstein. "GlaxoSmithKline: Sourcing Complex Professional Services." Harvard Business School Case 414-003, September 2013. (Revised February 2016.)
    • December 2018 (Revised February 2020)
    • Case

    Fishbowl: Scaling Up

    By: Leslie K. John
    Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
    Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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    John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
    • 11 Feb 2025
    • HBS Seminar

    Brett Hollenbeck, University of California, Los Angeles

    • 2023
    • Chapter

    Private Equity Financing

    By: Victoria Ivashina
    The goal of this chapter is to understand the common practices of PE funds’ structure and funding. The chapter covers three topics. First, it gives an overview of the traditional private equity (PE) financing structure; then, it discusses other investment vehicles like... View Details
    Keywords: Trends; Private Equity; Investment Funds
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    Ivashina, Victoria. "Private Equity Financing." Chap. 4 in Private Equity and Entrepreneurial Finance. 1, edited by B. Espen Eckbo, Gordon M. Phillips, and Morten Sorensen, 139–160. Handbook of the Economics of Corporate Finance. Elsevier BV, 2023.
    • April 2011 (Revised November 2012)
    • Supplement

    Reinsurance Negotiation: Confidential Information for Brack Re

    By: Robert C. Pozen and Henoch Senbetta
    The Reinsurance Negotiation case is a fictional three-party negotiation between a primary insurer and two reinsurers. The case is appropriate for use in a wide variety of courses, including Financial Institutions, Negotiations, and courses related to the Insurance and... View Details
    Keywords: Insurance; Negotiation
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    Pozen, Robert C., and Henoch Senbetta. "Reinsurance Negotiation: Confidential Information for Brack Re." Harvard Business School Supplement 311-113, April 2011. (Revised November 2012.)
    • April 2011 (Revised November 2012)
    • Exercise

    Reinsurance Negotiation: Confidential Information for JLT Insurance Company

    By: Robert C. Pozen and Henoch Senbetta
    The Reinsurance Negotiation case is a fictional three-party negotiation between a primary insurer and two reinsurers. The case is appropriate for use in a wide variety of courses, including Financial Institutions, Negotiations, and courses related to the Insurance and... View Details
    Keywords: Negotiation; Insurance
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    Pozen, Robert C., and Henoch Senbetta. "Reinsurance Negotiation: Confidential Information for JLT Insurance Company." Harvard Business School Exercise 311-111, April 2011. (Revised November 2012.)
    • 09 Jul 2010
    • News

    The Perfect School For You

    • 31 May 2018
    • News

    Starbucks’ racial bias training has another goal

    • August 22, 2017
    • Article

    Find the Right Metrics for Your Sales Team

    By: Frank V. Cespedes and Robert Marsh
    This article reports the results of a survey of key performance indicators (KPIs) used by more than 800 sales groups across industries. The most common KPIs are closed deals and salesperson performance against quota, which, on average, firms measure monthly. But a... View Details
    Keywords: Sales; Performance Evaluation; Measurement and Metrics; Salesforce Management
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    Cespedes, Frank V., and Robert Marsh. "Find the Right Metrics for Your Sales Team." Harvard Business Review (website) (August 22, 2017).
    • October 2009
    • Journal Article

    Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer

    By: Oriol Carbonell and Diego A. Comin
    This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to renegotiate their agreement. We study optimal contracts with and without commitment and derive an exclusion restriction that is useful to identify... View Details
    Keywords: Contracts; Agreements and Arrangements; Research; Sports Industry; Spain
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    Carbonell, Oriol, and Diego A. Comin. "Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer." Art. 1. Journal of Quantitative Analysis in Sports 5, no. 4 (October 2009).

      Eva Ascarza

      Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

      Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing
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