Quasi Field Experiment - Publications - Faculty & Research

March 2016 (Revised January 2020)
Teaching Note

Behavioural Insights Team (A) and (B)

By: Michael Luca and Patrick Rooney

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details

Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision Choices and Conditions; Mathematical Methods; United Kingdom

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March 2015 (Revised January 2020)
Supplement

Behavioural Insights Team (B)

By: Michael Luca and Patrick Rooney

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details

Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; United Kingdom

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2015
Working Paper

Blinded by Experience: Prior Experience, Negative News and Belief Updating

By: Bradley R. Staats, Diwas S. KC and Francesca Gino

Traditional models of operations management involve dynamic decision-making assuming optimal (Bayesian) updating. However, behavioral theory suggests that individuals exhibit bias in their beliefs and decisions. We conduct both a field study and two laboratory studies... View Details

Keywords: Behavioral Operations; Egocentric Bias; Experience; Healthcare Operations; Prejudice and Bias; Behavior; Operations; Decision Making; Health Care and Treatment

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The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details

Research Summary

Overview

By: Katherine B. Coffman

Professor Coffman studies the sources of gender gaps in economically-important contexts. Her work focuses on the role of beliefs: how do stereotypes bias the beliefs that individuals hold about themselves (and others), and how do these biased beliefs shape... View Details

Keywords: Gender; Stereotypes; Diversity Management; Experiments

Article

Cheating, Inequality Aversion, and Appealing to Social Norms

By: Clara Amato, Francesca Gino, Natalia Montinari and Pierluigi Sacco

We conduct a field experiment involving 143, 9-years old children in their classrooms. Children are requested to flip a coin in private and receive a big or a small prize depending on the outcome they report. Comparing the actual and theoretical distribution of... View Details

Keywords: Cheating; Inequality Aversion; Social Norms; Children; Experiment; Behavior; Equality and Inequality; Moral Sensibility

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29 Apr 2025
News

Challenge Accepted

challenge they faced. Their answers offer a window into the different forms adversity can take and how those experiences can lead to new directions, greater self-awareness, and a deeper sense of purpose. 2025 Alumni Achievement Award... View Details

Keywords: challenges; failure; advice; experience

April 2014
Case

Ford Motor Company: Blueprint for Mobility

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details

Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States

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13 May 2025
News

If I Knew Then

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: On May 29, a fresh crop of MBAs will receive their diplomas and go off into the world to begin a new chapter in their lives. But before they walk across the stage on Baker Lawn, Dean Srikant... View Details

Keywords: challenges; failure; advice; experience

2020
Working Paper

Social Attachment to Place and Psychic Costs of Geographic Mobility: How Distance from Hometown and Vacation Flexibility Affect Job Performance

By: Prithwiraj Choudhury and Ohchan Kwon

Using a natural experiment and field interviews, this paper studies how social attachment to place imposes psychic costs on workers who experience geographic mobility. This is especially salient when workers are assigned to locations far from their hometown, which may... View Details

Keywords: Distance From Hometown; Social Attachment To Place; Psychic Costs; Worker Performance; Natural Experiment; Geographic Location; Familiarity; Employees; Performance; India

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July–August 2023
Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower

Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details

Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods

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05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

tools like an infrared eye tracker to measure eye movements and special vision software that analyzes facial expressions to gauge emotional responses. Experiments in the field are gaining popularity too,... View Details

Keywords: by Carmen Nobel