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- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
noteworthy distinction is that the presidential marketer needs to win the vote on one day every four years, whereas the commercial marketer needs the cash register to ring every day. Nevertheless, public View Details
Keywords: by Christina Pazzanese
- June 2024 (Revised November 2024)
- Case
Dylan Mulvaney and Bud Light
By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised November 2024.)
- December 1997
- Case
California: The American Future?
By: Bruce R. Scott and Kevin Price
California has long been a lead state in terms of population growth, income, and societal norms. In the 1990s, California voters approved referenda to restrict benefits to immigrants and to prohibit affirmative action. Is this likely to be another leading indicator for... View Details
Keywords: Fairness; Governing Rules, Regulations, and Reforms; Policy; Laws and Statutes; Civil Society or Community; Public Opinion; California
Scott, Bruce R., and Kevin Price. "California: The American Future?" Harvard Business School Case 798-001, December 1997.
- 23 Dec 2008
- First Look
First Look: December 23, 2008
http://www.hbs.edu/research/pdf/09-005.pdf Cases & Course MaterialsAmerican Cancer Society: Access to Care Harvard Business School Case 109-015 CEO John Seffrin decides to radically change the strategy of the American Cancer Society. The new Access to Care... View Details
Keywords: Martha Lagace
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details
Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
- October 1999
- Case
Royal Dutch/Shell in Transition (B)
By: Lynn S. Paine
This case describes the decisions made by Shell in response to the situation presented in the (A) case. View Details
Keywords: Governance; Corporate Accountability; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Social Issues; Public Opinion; Moral Sensibility; Values and Beliefs; Transformation; Energy Industry
Paine, Lynn S. "Royal Dutch/Shell in Transition (B)." Harvard Business School Case 300-040, October 1999.
- 01 Nov 2011
- First Look
First Look: Nov. 1
Chearavanonts enter the company, how has Chairman Dhanin created a business culture that maintains the closeness of a family business with the strategic vision, innovations, and transparency of a professionally run company-especially given the fact that many business... View Details
Keywords: Sean Silverthorne
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
sharks can affect efforts to save them. “Negative public opinion and fear of sharks continues to hinder conservation efforts,” says Elizabeth Keenan, an assistant professor in the Marketing unit of Harvard... View Details
- 15 Sep 2009
- First Look
First Look: September 15
http://intranet.hbs.edu/dept/drfd/new_publications/papers/Porter-Ketels/clusters.pdf Board Interlocks and the Propensity to Be Targeted in Private Equity Transactions Authors:Toby E. Stuart and Soojin Yim Publication:Journal of Financial Economics (forthcoming)... View Details
Keywords: Martha Lagace
- 29 Jun 2016
- Op-Ed
What Hath the United Kingdom Wrought?
commonTreasury and fiscal harmonization. Europe must ensure that its efforts have the support of public opinion and are not seen, as too often in the past, as the product of political and technocratic... View Details
Keywords: by Dante Roscini
- November 2020 (Revised March 2023)
- Teaching Note
Unrest in Chile
By: Vincent Pons, John Masko, Rafael Di Tella and William Mullins
In 2020, Chileans would head to the ballot box to decide their country’s future. Many international observers credited Chile’s decades of neoliberal governance with turning the country into Latin America’s “Tiger,” a prosperous, diversified economy on its way to... View Details
- July 2017 (Revised December 2018)
- Case
Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era
By: Rafael Di Tella and Sarah McAra
During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a contentious race for president. In the primaries, candidates from both major political parties used anti-establishment... View Details
Keywords: Populism; Elites; Income Inequality; Government and Politics; Globalization; Political Elections; News; Media; Labor; Prejudice and Bias; Public Opinion; Social Issues; Wealth and Poverty; Social Media
Di Tella, Rafael, and Sarah McAra. "Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era." Harvard Business School Case 718-005, July 2017. (Revised December 2018.)
- March 2023 (Revised June 2023)
- Teaching Note
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; Alabama; United States
- 17 Jul 2000
- What Do You Think?
Where Is the Microsoft Board?
Summing Up The predominance of opinions expressed a concern about what happened in Microsoft's dispute with the Government and laid the blame at the feet of both the company's leadership and of board members who either supported the... View Details
Keywords: by James Heskett
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
society in developing altruism? What is it about our current society that drives a large share of the population to be scared of other countries, and to be willing to shut down to the world and not open itself to it? Why is it that people frequently discard facts and... View Details
Keywords: by Staff
- March 2023
- Teaching Note
Sustainability Reporting at Dollar Tree, Inc.
By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 122-044. The case discusses the ESG strategy of Dollar Tree Inc., a U.S. Fortune 500 company in the deep discount retail industry and the shareholder pressure faced by the company. In 2022, the company faced a shareholder resolution from... View Details
Keywords: ESG; Sustainability; Shareholder Activism; Dollar Tree; Sustainability Reporting; ESG Reporting; Board Of Directors; Shareholder Engagement; GHG; Environmental Accounting; Integrated Corporate Reporting; Trends; Communication; Announcements; Voting; Environmental Management; Climate Change; Environmental Sustainability; Values and Beliefs; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Reports; Business or Company Management; Risk Management; Corporate Social Responsibility and Impact; Outcome or Result; Strategic Planning; Business and Stakeholder Relations; Situation or Environment; Opportunities; Civil Society or Community; Social Issues; Public Opinion; Strategy; Adaptation; Alignment; Business Strategy; Corporate Strategy; Value Creation; Retail Industry; United States; Virginia
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
employees believe it’s too risky to speak up, many decide it’s safer to put their heads down and keep their opinions to themselves—but that muting of views creates barriers to learning and collaboration that can be detrimental to both... View Details
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
spending your time on disruptive innovations!" M. P. Singh, a manager in the public sector, suggests, "Expecting corporate culture to tolerate or encourage radical change or innovation is like expecting a country to encourage... View Details
Keywords: by James Heskett
- 06 Sep 2017
- What Do You Think?
Summing Up: What Are the Limits of CEO Activism?
CEOs face difficult choices when deciding to speak out under the company's brand. Credit: fizkes Summing Up: Should Boards Specify Limits on CEO Activism? Opinions about suitable CEO activism—taking public... View Details
Keywords: by James Heskett
- 02 Feb 2004
- What Do You Think?
Leadership: A Matter of Sustaining or Eliminating Groupthink?
down to being an approachable leader." But "once a decision is made ... public criticism of that particular decision should be actively discouraged ... ." As Ina Ferber put it, "
it is important to avoid... View Details
Keywords: by James Heskett