Filter Results:
(6,830)
Show Results For
- All HBS Web
(6,830)
- People (11)
- News (1,483)
- Research (4,127)
- Events (32)
- Multimedia (29)
- Faculty Publications (2,477)
Show Results For
- All HBS Web
(6,830)
- People (11)
- News (1,483)
- Research (4,127)
- Events (32)
- Multimedia (29)
- Faculty Publications (2,477)
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
assistant professor of marketing at Purdue University, and Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Cornell University. Steenburgh believes that the... View Details
Keywords: by Dina Gerdeman
- December 1997 (Revised September 1998)
- Case
Yale University Investments Office: November 1997
By: Josh Lerner
David Swensen, chief investment officer at Yale University, reviews the $6 billion endowment strategy, which places an unusually heavy emphasis on private equity and other illiquid securities. Changing market conditions in November 1997 cause him to rethink... View Details
Keywords: Change; Private Equity; Financial Liquidity; Investment; Marketing Strategy; Strategy; Education Industry
Lerner, Josh. "Yale University Investments Office: November 1997." Harvard Business School Case 298-077, December 1997. (Revised September 1998.)
- February 2007 (Revised June 2007)
- Background Note
Brazilian Real Estate Market
By: Nicolas P. Retsinas and Luke Ingles
From the late 1990s to 2004, Brazil had a reputation as a burgeoning market for foreign investment across many asset classes. Classified as one of the top emerging markets by Goldman Sachs' BRIC (Brazil, Russia, India, and China) Reports, the country has exhibited... View Details
- Research Summary
Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920
Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details
Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
- 01 Oct 1998
- News
A Community Investment
issues that should be left to government? Ince: One of the profound changes over the last 25 years has been the gradual shift of power from the public to the private sector. The assumption has been that the private sector can do it... View Details
- 2008
- Working Paper
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
- 2007
- Working Paper
Intra-Industry Foreign Direct Investment
By: Laura Alfaro and Andrew Charlton
We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries -- close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details
Keywords: Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Geographic Location; Supply and Industry; Vertical Integration
Alfaro, Laura, and Andrew Charlton. "Intra-Industry Foreign Direct Investment." NBER Working Paper Series, No. 13447, September 2007.
- June 2007 (Revised December 2007)
- Case
AFL-CIO: Office of Investment and Home Depot
By: Rakesh Khurana and James Weber
Describes the AFL-CIO: Office of Investments activities in their campaign to improve governance at Home Depot by calling attention to Home Depot CEO Robert Nardelli's compensation package and the company's poor performance. The AFL-CIO Office of Investments advocates... View Details
Keywords: Investment; Corporate Governance; Governing and Advisory Boards; Executive Compensation; Labor Unions; Organizational Change and Adaptation; Business and Shareholder Relations
Khurana, Rakesh, and James Weber. "AFL-CIO: Office of Investment and Home Depot." Harvard Business School Case 407-097, June 2007. (Revised December 2007.)
- February 2006 (Revised October 2006)
- Case
The Children's Investment Fund, 2005
By: Randolph B. Cohen and Joshua B. Sandbulte
TCI, The Children's Investment Fund, is a London-based hedge fund. The firm donates a significant fraction of the fees it earns to a charitable foundation. In 2005, TCI took a large stake in Deutsche Borse, the stock exchange in Frankfurt. Its battle with management... View Details
Keywords: Value Creation; Financial Markets; Investment Activism; Philanthropy and Charitable Giving; Financial Services Industry; London; Germany
Cohen, Randolph B., and Joshua B. Sandbulte. "The Children's Investment Fund, 2005." Harvard Business School Case 206-092, February 2006. (Revised October 2006.)
- November 2005 (Revised August 2006)
- Background Note
When Investing and Social Objectives Meet
By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman
Introduces students to a group of investors and stakeholders who evaluate firms at least partially on factors other than eventual investment payoff. Focuses on investors who evaluate and attempt to impact firms' ethical, corporate governance, or other "societal"... View Details
Keywords: Consumer Behavior; Investment; Business and Stakeholder Relations; Business and Shareholder Relations
Miller, Gregory S., Vincent Marie Dessain, and Anders Sjoman. "When Investing and Social Objectives Meet." Harvard Business School Background Note 106-043, November 2005. (Revised August 2006.)
- 2008
- Chapter
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
- June 2014 (Revised November 2016)
- Case
Access Health CT: Marketing Affordable Care (A)
By: John A. Quelch and Michael Norris
At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability. View Details
Keywords: Health Care; Health Care Industry; Health Care Policy; Public Health Insurance Exchange; Health Care and Treatment; Health Industry; Connecticut
Quelch, John A., and Michael Norris. "Access Health CT: Marketing Affordable Care (A)." Harvard Business School Case 514-119, June 2014. (Revised November 2016.) (Title updated to reflect publication of (B) case.)
- Research Summary
Working on paper on how to restructure the public and private market for home mortgages in the US
the paper analyzes the main rationales for subsidizing homeownership from an international perspective, offers criteria for who should be subsidized in the future, discusses how these governmental subsidies should be implemented and how the private market for mortgage... View Details
- 2021
- Chapter
Multinationals' Need for State Protection: The Creation of the Swiss Investment Risk Guarantee in the 1960s
By: Sabine Pitteloud
This chapter focuses on the role of Industrie-Holding, the Federation of Swiss Industrial Multinational Companies, in the introduction of an investment risk guarantee during the 1960s. The chapter therefore contributes to a) the growing body of literature on how... View Details
Keywords: Investments; Multinational Companies; Political Risk; Business & Government Relations; Investment; Multinational Firms and Management; Risk and Uncertainty; Business and Government Relations; Switzerland
Pitteloud, Sabine. "Multinationals' Need for State Protection: The Creation of the Swiss Investment Risk Guarantee in the 1960s." In Security and Insecurity in Business History: Case Studies in the Perception and Negotiation of Threats, edited by Mark Jakob, Nina Kleinöder, and Christian Kleinschmidt, 111–134. Baden-Baden: Nomos Verlagsgesellschaft, 2021.
- 16 Jul 2014
- HBS Case
Marketing Obamacare
who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT used View Details
- 22 Sep 2017
- News
State Street’s SHE: Investing in Women Leaders
- June 2010 (Revised September 2013)
- Case
IDFC India: Infrastructure Investment Intermediaries
By: John D. Macomber and Viraal Balsari
Indian financial intermediary matching international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help... View Details
Keywords: Investment; Infrastructure; Corporate Social Responsibility and Impact; Mission and Purpose; State Ownership; Business and Government Relations; Business and Shareholder Relations; Partners and Partnerships; Financial Services Industry; India
Macomber, John D., and Viraal Balsari. "IDFC India: Infrastructure Investment Intermediaries." Harvard Business School Case 210-050, June 2010. (Revised September 2013.)
- February 2009 (Revised February 2022)
- Case
Fannie Mae: Public or Private?
By: David A. Moss, Cole Bolton and Kimberly Hagan
In 1987, President Ronald Reagan established the President's Commission on Privatization to identify federal government functions that could be shifted to the private sector. One agency that the Commission considered was the Federal National Mortgage Association, or... View Details
Keywords: Restructuring; Financial Institutions; Mortgages; Government and Politics; Business History; Privatization; Private Sector; Laws and Statutes; United States
Moss, David A., Cole Bolton, and Kimberly Hagan. "Fannie Mae: Public or Private?" Harvard Business School Case 709-025, February 2009. (Revised February 2022.)
- December 2013 (Revised May 2015)
- Supplement
Land Acquisition in India: Public Purpose and Private Property (C)
By: Laura Alfaro, Lakshmi Iyer and Rachna Tahilyani
Keywords: India; Special Economic Zones; Land Markets; Land Politics; Industrial Development; Land Reform; Developing Markets; Developing Countries; Industrialization; Industrial Property; Economic Growth; Developing Countries and Economies; Economics; Economy; Macroeconomics; Social Issues; India; Asia; South Asia
Alfaro, Laura, Lakshmi Iyer, and Rachna Tahilyani. "Land Acquisition in India: Public Purpose and Private Property (C)." Harvard Business School Supplement 714-023, December 2013. (Revised May 2015.)
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords: by Rebecca Henderson & Karthik Ramanna