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- All HBS Web (476)
- Faculty Publications (78)
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- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
'sale' from the customer's mind," Nuzzo said. "We're looking at promotional things we can do on the Web that don't involve sales or discounting." Moderator Rajiv Lal, the Stanley Roth, Sr.... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
sales from emerging markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311118-PDF-ENG Nestlé SA: Nutrition, Health and Wellness Strategy Rebecca M. Henderson and Ryan JohnsonHarvard Business School Case 311-119 In 1997... View Details
Keywords: Sean Silverthorne
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
Transition to Democracy Promotion The Pivot: Neoconservatives, the Philippines, and the Democracy Agenda By: Fibiger, Mattias Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54829... View Details
Keywords: Dina Gerdeman
- 25 Jan 2011
- First Look
First Look: Jan. 25
creativity increases dishonesty. We propose that a creative personality and creativity primes promote individuals' motivation to think outside the box and that this increased motivation leads to unethical behavior. In four studies, we... View Details
Keywords: Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
another example of this approach. Headquartered in Monterrey, Mexico, CEMEX is a nearly century-old company that has become in the past few decades the third-largest cement company in the world by volume, selling to customers in more than sixty countries; its View Details
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
additional 60,000 rural villages. By relying exclusively on low-income women as their frontline sales force, it also provided a significant source of income to a traditionally marginalized group. Q: What are some of challenges that... View Details
Keywords: by Sean Silverthorne
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
and profits could be derived from scale. Customer management was relegated to selling and promoting the company's products. The customer relationship was seldom the issue. The New Economy has changed all of this. With the evolution of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 15 Oct 2013
- First Look
First Look: October 15
economic reasons. The conventional wisdom is that politically motivated aid is less effective in promoting developmental objectives. We examine the ex-post performance ratings of World Bank projects and generally find that projects that... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
Publications April 2015 Harvard Business Review How to Really Motivate Salespeople By: Chung, Doug J. Abstract—Much of what we believe about the best ways to compensate and motivate the sales force is based on theory and lab... View Details
Keywords: Sean Silverthorne
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
the "Big Owe." It took that city 30 years to repay the municipal debt—$1.5 billion in 1976 dollars, or more than $6 billion today. Sometimes "building new urban infrastructure" is a justification for hosting the Games, but this is more of a View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
Kominers: NFTs go mainstream Last year saw a huge spike in the creation and sale of non-fungible tokens (NFTs), digital ownership records stored on distributed ledgers called blockchains. People bought and traded NFTs of everything from... View Details
Keywords: by HBS News
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D... View Details
Keywords: Sean Silverthorne
- 23 Mar 2010
- First Look
First Look: March 23
constant marginal costs, there is never a pure-strategy solution where the lower-quality B firm obtains positive market share. We also consider the case where A obtains revenue from follow-on sales, as might arise when A expects to make upgrade View Details
Keywords: Martha Lagace
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
employees so they would be viable candidates for jobs long after they left the company. It developed systems to promote employee innovation as well as offering flexible work options such as part time work so employees could focus on... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
effectively use the resources at his disposal within IMG, such as the sales division, which keeps in close contact with the corporate world; IMG's promotion and event marketing, which may feature Sharapova;... View Details
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
mobile phone penetration, universal availability of unique ID systems, and evolving privacy and data protection laws. It builds on global best practices and promotes the adoption of human-centered design principles, data minimization, and... View Details
Keywords: Dina Gerdeman
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
replaced or repaired when worn. In addition to reducing greenhouse gas emissions by 92 percent and saving about $400 million per year through recycling, the company's sales increased by 65 percent and profits by 200 percent after the... View Details
Keywords: by Dina Gerdeman
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
the Japanese economy get off the ground, and the company's business there was dwarfed by its domestic business. But as Toyota's U.S. sales grew, political pressures increased the political and administrative distance between the two... View Details
Keywords: by Pankaj Ghemawat