Publications

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

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Online Management Course | HBS Online

This course is part of the Leadership & Management track. Introduction to Management Essentials ENROLL NOW No application needed for our certificate programs. Start your journey today! View Details

October 2007
Article

Methodological Fit in Management Field Research

By: A. C. Edmondson and S. E. McManus

Methodological fit, an implicitly valued attribute of high-quality field research in organizations, has received little attention in the management literature. Fit refers to internal consistency among elements of a research project--research question, prior work,... View Details

Keywords: Education; Framework; Projects; Quality; Research

Find at Harvard

11 Jul 2007
Working Paper Summaries

Managing Proprietary and Shared Platforms: A Life-Cycle View

Keywords: by Thomas R. Eisenmann; Technology

April 2006
Background Note

Managing Innovation in an Uncertain World: Module 1: Innovation and Uncertainty

By: Alan D. MacCormack

Describes the first module of a Harvard Business School 30-session elective course called Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The... View Details

Keywords: Design; Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective

July 2012
Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella

Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details

Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Manufacturing Industry; Consumer Products Industry; Switzerland

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

We suspect that the mistakes happen when firms choose managers at any level—from CEO to business unit head to project manager—based on what we call "right stuff" thinking, borrowing the term from... View Details

Keywords: by Michael Raynor

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

Companies that manage for short-term gain rather than long-term growth have been blamed for everything from popularizing celebrity CEOs to causing a significant chunk of the current financial crisis. Now new research findings suggest that... View Details

Keywords: by Sean Silverthorne; Financial Services

September 2012 (Revised April 2013)
Case

Digital Microscopy at Carl Zeiss: Managing Disruption

By: Willy Shih

Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details

Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany

2007
Chapter

The Complete Business of Serving the Poor: Insights from Unilever's Project Shakti in India

By: V. Kasturi Rangan, Dalip Sehgal and Rohithari Rajan

Keywords: Multinational Firms and Management; Corporate Social Responsibility and Impact; Social Entrepreneurship; Poverty; Developing Countries and Economies; India

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

project 15% yoy growth in excel’ kind of way). In researching a role that might be best fit for me, I more or less stumbled upon product management, and once I had a rudimentary understanding of how multi-faceted the role can be, I was... View Details

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Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

June 2005 (Revised January 2007)
Case

Equator Principles, The: An Industry Approach to Managing Environmental and Social Risks

By: Benjamin C. Esty, Carin-Isabel Knoop and Aldo Sesia

In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders'... View Details

Keywords: Risk and Uncertainty; Competition; Corporate Social Responsibility and Impact; Social Issues; Environmental Sustainability; Policy; Project Finance; Standards; Projects; Commercial Banking; Non-Governmental Organizations

July 1995
Teaching Note

Air Products and Chemicals, Inc.: MIS Reorganization (A) and Project ICON (A), (Abridged) TN

By: F. Warren McFarlan

Teaching Note for (9-193-008). View Details

Keywords: Restructuring; Management Teams; Transformation; Decisions; Management Succession; Chemical Industry; London

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About the Program - Summer Venture in Management

Harvard Business School Summer Venture in Management About the Program About the Program Curious to know what a “day in the life” of an MBA student is like? Experience it first-hand at the Summer Venture in View Details

Research Summary

Organisational Learning in Software Requirements Engineering and Management

The current research project addresses the continuing low success rate of software development projects, which has been frequently reported in empirical studies. For example, the 2004 Chaos Report by the Standish Group found that only 29% of 9,236 application... View Details

September 2003 (Revised March 2004)
Compilation

Time Distribution and Interaction Patterns for PEARL Project Team: Work Patterns at Ditto (D)

By: Leslie A. Perlow

Provides data to enable students to analyze how software engineers spend their time. A rewritten version of an earlier case. View Details

Keywords: Product Development; Time Management; Work-Life Balance; Information Technology Industry