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Publications

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    • All HBS Web  (2,436)
      • Faculty Publications  (297)

      Professor Michael NortonRemove Professor Michael Norton →

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      • 2009
      • Book

      High Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage

      By: Michael Beer
      Integrating knowledge from strategic management, performance management, and organization design, strategic human resource expert and Harvard Business School Professor Michael Beer outlines what the high-commitment, high-performance organization looks like and provides... View Details
      Keywords: Human Resources; Leadership; Management; Goals and Objectives; Organizational Culture; Organizational Design; Organizational Structure; Performance; Practice; Business Strategy; System
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      Beer, Michael. High Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage. Jossey-Bass, 2009.
      • June 2009
      • Article

      How Concepts Affect Consumption

      By: Dan Ariely and Michael I. Norton
      Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
      Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence
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      Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
      • 20 May 2009
      • Other Presentation

      American Competitiveness in a Global Economy

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report... View Details
      Keywords: Economics; Growth and Development; United States
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      Porter, Michael E. "American Competitiveness in a Global Economy." Inner City 100 Luncheon, Initiative for a Competitive Inner City, Boston, MA, May 20, 2009.
      • 18 May 2009
      • Other Presentation

      Regional Competitiveness in a Global Economy: A Small Business Led Economic Strategy for America

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report 2007/08 (World... View Details
      Keywords: Economics; United States
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      Porter, Michael E. "Regional Competitiveness in a Global Economy: A Small Business Led Economic Strategy for America." In National Small Business Week 2009. Champion Award Winners Luncheon, U.S. Small Business Adminstration, Washington, DC, May 18, 2009.
      • 16 Apr 2009
      • Conference Presentation

      The Cost of Self-Deception

      By: Zoe Chance, Michael I. Norton and Dan Ariely
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      Chance, Zoe, Michael I. Norton, and Dan Ariely. "The Cost of Self-Deception." Paper presented at the Whitebox Advisors Graduate Student Conference, April 16, 2009.
      • April 2009 (Revised April 2009)
      • Teaching Note

      (PRODUCT) RED (TN) (A) and (B)

      By: Michael I. Norton and Youngme E. Moon
      Teaching Note for [509013 and 509014]. View Details
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      Norton, Michael I., and Youngme E. Moon. "(PRODUCT) RED (TN) (A) and (B)." Harvard Business School Teaching Note 509-054, April 2009. (Revised April 2009.)
      • March 2009
      • Supplement

      (PRODUCT) RED Video (A) & (B)

      By: Youngme E. Moon and Michael I. Norton
      Keywords: Media
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      Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
      • February 2009
      • Article

      The IKEA Effect: When Labor Leads to Love

      By: Michael I. Norton
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      Norton, Michael I. "The IKEA Effect: When Labor Leads to Love." Harvard Business Review 87, no. 2 (February 2009): 30.
      • 2009
      • Article

      Conceptual Consumption

      By: Dan Ariely and Michael I. Norton
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      Ariely, Dan, and Michael I. Norton. "Conceptual Consumption." Annual Review of Psychology 60 (2009): 475–499.
      • Article

      From Wealth to Well-Being? Money Matters, but Less than People Think

      By: Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
      While numerous studies have documented the modest (though reliable) link between household income and well-being, we examined the accuracy of laypeople's intuitions about this relationship by asking people from across the income spectrum to report their own... View Details
      Keywords: Happiness; Work-Life Balance; Satisfaction; Income; Household
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      Aknin, Lara B., Michael I. Norton, and Elizabeth W. Dunn. "From Wealth to Well-Being? Money Matters, but Less than People Think." Journal of Positive Psychology 4, no. 6 (2009): 523–527.
      • Article

      When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

      By: Carey K. Morewedge and Michael I. Norton
      This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
      Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
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      Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology​.)
      • winter 2008
      • Article

      People Are Experience Goods: Improving Online Dating with Virtual Dates

      By: Jeana H. Frost, Zoe Chance, Michael I. Norton and Dan Ariely
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      Frost, Jeana H., Zoe Chance, Michael I. Norton, and Dan Ariely. "People Are Experience Goods: Improving Online Dating with Virtual Dates." Journal of Interactive Marketing 22, no. 1 (winter 2008): 51–62.
      • 1 Dec 2008
      • Other Presentation

      Vietnam's Competitiveness

      By: Michael E. Porter
      This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage(The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); "Strategy and the... View Details
      Keywords: Economics; Viet Nam
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      Porter, Michael E. "Vietnam's Competitiveness." Institute for Strategy and Competitiveness, Ho Chi Minh City, Vietnam, December 1, 2008.
      • November 2008
      • Article

      Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being

      By: Daniel Mochon, Michael I. Norton and Dan Ariely
      Many studies have shown that few events in life have a lasting impact on subjective well-being because of people's tendency to adapt quickly; worse, those events that do have a lasting impact tend to be negative. We suggest that while major events may not provide... View Details
      Keywords: Health; Religion; Behavior; Happiness; Welfare
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      Mochon, Daniel, Michael I. Norton, and Dan Ariely. "Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being." Journal of Economic Psychology 29, no. 5 (November 2008): 632–642.
      • September 2008
      • Class Lecture

      Leading Change and Organizational Renewal

      By: Michael L. Tushman and Charles O'Reilley
      Executives who return from campus-based executive programs ready to make changes often find employees resistant to new ideas. The Leading Change and Organizational Renewal multimedia resource was created to ease transitions and empower the teacher as leader. This... View Details
      Keywords: Restructuring; Learning; Framework; Knowledge Use and Leverage; Leading Change; Management Practices and Processes
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      "Leading Change and Organizational Renewal." Harvard Business School Class Lecture 409-707, September 2008.
      • Article

      Race and Jury Selection: Psychological Perspectives on the Peremptory Challenge Debate

      By: Samuel R. Sommers and Michael I. Norton
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      Sommers, Samuel R., and Michael I. Norton. "Race and Jury Selection: Psychological Perspectives on the Peremptory Challenge Debate." American Psychologist 63, no. 6 (September 2008): 527–539.
      • 2008
      • Working Paper

      The Artful Dodger: Answering the Wrong Question the Right Way

      By: Todd Rogers and Michael I. Norton
      What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details
      Keywords: Communication Strategy; Interpersonal Communication; Judgments; Perception
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      Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Harvard Business School Working Paper, No. 09-048, September 2008. (Revised September 2010.)
      • July 2008 (Revised February 2009)
      • Case

      (PRODUCT) RED (A)

      By: Youngme E. Moon, Michael I. Norton and David Chen
      Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
      Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa
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      Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
      • July 2008 (Revised February 2009)
      • Supplement

      (PRODUCT) RED (B)

      By: Youngme E. Moon, Michael I. Norton and David Chen
      Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
      Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa
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      Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.)
      • July – August 2008
      • Article

      Help Employees Give Away Some of That Bonus

      By: Michael I. Norton and Elizabeth W. Dunn
      Employees who spend some or all of their bonuses on others-thereby creating what the authors call a "prosocial" workplace-are happier as a result. Managers can enhance that effect by providing opportunities to share the wealth. View Details
      Keywords: Philanthropy and Charitable Giving; Compensation and Benefits; Employees; Behavior; Happiness
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      Norton, Michael I., and Elizabeth W. Dunn. "Help Employees Give Away Some of That Bonus." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 27.
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