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Show Results For
- All HBS Web
(13,233)
- People (32)
- News (2,303)
- Research (8,551)
- Events (95)
- Multimedia (123)
- Faculty Publications (6,658)
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- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details
Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job,... View Details
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- June 2005
- Teaching Note
Midwest Office Products (TN)
By: Robert S. Kaplan
Teaching Note to (9-104-073). View Details
- December 1999 (Revised April 2001)
- Case
Avon Products China (A)
By: Lynn S. Paine and Jennifer Gui
In April 1998, when the Chinese central government bans all forms of direct selling in China in April 1998, executives at Avon China must decide how to respond. The first direct sales company to enter China after its opening to outsiders, Avon sparked widespread... View Details
Keywords: Crisis Management; Sales; Trade; Business and Government Relations; Government and Politics; Market Participation; China
Paine, Lynn S., and Jennifer Gui. "Avon Products China (A)." Harvard Business School Case 300-053, December 1999. (Revised April 2001.)
- March 1990
- Background Note
Technological Imperatives of Production
By: Oscar Hauptman and Marco Iansiti
Hauptman, Oscar, and Marco Iansiti. "Technological Imperatives of Production." Harvard Business School Background Note 690-052, March 1990.
- March 1982
- Background Note
Note on Productivity Accounting
By: Robert H. Hayes
Keywords: Accounting
Hayes, Robert H. "Note on Productivity Accounting." Harvard Business School Background Note 682-084, March 1982.
- May 1961 (Revised April 1973)
- Case
Reliable Products Co. (B)
Thurston, Philip H. "Reliable Products Co. (B)." Harvard Business School Case 607-024, May 1961. (Revised April 1973.)
- Article
Marketing the Premium Product
By: John A. Quelch
Quelch, John A. "Marketing the Premium Product." Business Horizons 30, no. 3 (May–June 1987): 38–45.
- September 1995
- Supplement
At Play Productions (B)
By: William A. Sahlman and Andrew S. Janower
Sahlman, William A., and Andrew S. Janower. "At Play Productions (B)." Harvard Business School Supplement 396-038, September 1995.
- February 1993 (Revised September 1993)
- Case
AT&T Copper Cable Products
Dees, J. Gregory. "AT&T Copper Cable Products." Harvard Business School Case 393-112, February 1993. (Revised September 1993.)
- 17 Sep 2012
- Research & Ideas
Blue Skies, Distractions Arise: How Weather Affects Productivity
efficiency. In "Rainmakers: Why Bad Weather Means Good Productivity," the authors show that workers are especially productive on rainy days, simply because they're not tempted by the possibilities of a sunny day—a walk in the park, for... View Details
Keywords: by Carmen Nobel
- January 2008
- Article
The Value of a Broader Product Portfolio
By: Bharat Anand
The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
- January 1974 (Revised February 1974)
- Case
Picard Printing Products (A)
Wells, Louis T., Jr. "Picard Printing Products (A)." Harvard Business School Case 374-227, January 1974. (Revised February 1974.)
- November 1995 (Revised May 1997)
- Case
General Re Financial Products
Mason, Scott P., and W. James Whalen. "General Re Financial Products." Harvard Business School Case 296-001, November 1995. (Revised May 1997.)
- 2007
- Case
Improving Productivity at Infosys
By: Vijay Govindarajan and Chris Trimble
Govindarajan, Vijay, and Chris Trimble. "Improving Productivity at Infosys." 2007. (Case No. 2-0027.)
- January 2007
- Supplement
Sonoco Products Company (C)
By: Boris Groysberg, David A. Thomas and David Lane
Groysberg, Boris, David A. Thomas, and David Lane. "Sonoco Products Company (C)." Harvard Business School Supplement 407-063, January 2007.
- December 1999
- Case
Avon Products China (B)
By: Lynn S. Paine and Jennifer Gui
Supplements the (A) case. View Details
Keywords: Factories, Labs, and Plants; Business Ventures; Ethics; Government and Politics; Globalization; Global Strategy; China
Paine, Lynn S., and Jennifer Gui. "Avon Products China (B)." Harvard Business School Case 300-054, December 1999.
- September 1995
- Supplement
At Play Productions (C)
By: William A. Sahlman and Andrew S. Janower
Supplements the (A) case. View Details
Keywords: Entrepreneurship
Sahlman, William A., and Andrew S. Janower. "At Play Productions (C)." Harvard Business School Supplement 396-039, September 1995.
- September 1995
- Case
At Play Productions (A)
By: William A. Sahlman and Andrew S. Janower
Sahlman, William A., and Andrew S. Janower. "At Play Productions (A)." Harvard Business School Case 396-015, September 1995.