Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (13,000) Arrow Down
Filter Results: (13,000) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (13,000)
    • People  (32)
    • News  (2,321)
    • Research  (8,681)
    • Events  (98)
    • Multimedia  (124)
  • Faculty Publications  (6,740)

Show Results For

  • All HBS Web  (13,000)
    • People  (32)
    • News  (2,321)
    • Research  (8,681)
    • Events  (98)
    • Multimedia  (124)
  • Faculty Publications  (6,740)
← Page 12 of 13,000 Results →
  • 2016
  • Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
Citation
Find at Harvard
Purchase
Related
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

scenario in an experiment, most people did indeed choose the longer stick, whereas only 15 percent initially chose the shorter one. However, when the short version was labeled as “newer,” twice as many, about 31 percent, chose it—even though all of the other View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products
  • December 1970 (Revised April 1983)
  • Case

Product Management at United Brands

By: Jay W. Lorsch
Keywords: Product; Management; Consumer Products Industry
Citation
Find at Harvard
Related
Lorsch, Jay W. "Product Management at United Brands." Harvard Business School Case 471-049, December 1970. (Revised April 1983.)
  • February 1991
  • Background Note

Managing Marginal New Products

By: Rajiv Lal
Keywords: Product Launch
Citation
Find at Harvard
Related
Lal, Rajiv. "Managing Marginal New Products." Harvard Business School Background Note 591-088, February 1991.
  • Article

Products to Platforms: Making the Leap

By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
Keywords: Product; Digital Platforms; Expansion
Citation
Find at Harvard
Register to Read
Related
Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
  • October 2023
  • Article

Laboratory Safety and Research Productivity

By: Alberto Galasso, Hong Luo and Brooklynn Zhu
Are laboratory safety practices a tax on scientific productivity? We examine this question by exploiting the substantial increase in safety regulations at the University of California following the shocking accidental death of a research assistant in 2008.... View Details
Keywords: Economics Of Science; Risk Perception; Safety Regulations; Governing Rules, Regulations, and Reforms; Working Conditions; Safety; Performance Productivity
Citation
Read Now
Related
Galasso, Alberto, Hong Luo, and Brooklynn Zhu. "Laboratory Safety and Research Productivity." Art. 104827. Research Policy 52, no. 8 (October 2023).
  • 2025
  • Working Paper

Productivity Beliefs and Efficiency in Science

By: Fabio Bertolotti, Kyle R. Myers and Wei Yang Tham
We develop a method to estimate producers’ productivity beliefs in settings where output quantities and input prices are unobservable, and we use it to evaluate allocative efficiency in the market for science. Our model of researchers’ labor supply shows that their... View Details
Keywords: Performance Productivity; Perception; Research
Citation
Read Now
Related
Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham. "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025.
  • October 2015
  • Article

How Smart, Connected Products Are Transforming Companies

By: Michael E. Porter and James E. Heppelmann
The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
Citation
Find at Harvard
Register to Read
Related
Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
  • 1965
  • Book

Product Innovation and Organization

By: J. W. Lorsch
Keywords: Product; Innovation and Invention; Organizational Structure
Citation
Find at Harvard
Related
Lorsch, J. W. Product Innovation and Organization. New York: Macmillan Publishing, 1965.
  • Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
  • April 1988 (Revised August 1995)
  • Case

Chandler Home Products (C)--1984

By: Robert H. Hayes
Keywords: Consumer Products Industry
Citation
Find at Harvard
Related
Hayes, Robert H. "Chandler Home Products (C)--1984." Harvard Business School Case 688-090, April 1988. (Revised August 1995.)
  • June 2020
  • Supplement

New Product Sales Solution

By: E. Ofek
Citation
Purchase
Related
Ofek, E. "New Product Sales Solution." Harvard Business School Spreadsheet Supplement 520-716, June 2020.
  • June 2020
  • Supplement

New Product Sales Data

By: E. Ofek
Citation
Purchase
Related
Ofek, E. "New Product Sales Data." Harvard Business School Spreadsheet Supplement 520-715, June 2020.
  • September 2019 (Revised August 2020)
  • Case

Obsidian: Product or Platform?

By: Karim Lakhani, Peter Barrett, Julia Kelley and Kerry Herman
Citation
Educators
Purchase
Related
Lakhani, Karim, Peter Barrett, Julia Kelley, and Kerry Herman. "Obsidian: Product or Platform?" Harvard Business School Case 620-018, September 2019. (Revised August 2020.)
  • March 2002
  • Teaching Note

Dakota Office Products TN

By: Robert S. Kaplan
Teaching Note for (9-102-021). View Details
Keywords: Distribution Industry
Citation
Purchase
Related
Kaplan, Robert S. "Dakota Office Products TN." Harvard Business School Teaching Note 102-076, March 2002.
  • August 1999 (Revised January 2002)
  • Case

Brita Products Company, The

By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Citation
Educators
Purchase
Related
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
  • June 1987
  • Supplement

Product Management, Video Index

By: John A. Quelch
Citation
Find at Harvard
Related
Quelch, John A. "Product Management, Video Index." Harvard Business School Video Supplement 587-107, June 1987.
  • Apr 26 2023
  • Testimonial

From Product to Platform

  • January 2011
  • Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Consumer Products Industry
Citation
Educators
Purchase
Related
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
  • 2021
  • Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
Citation
SSRN
Read Now
Related
Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
  • ←
  • 12
  • 13
  • …
  • 649
  • 650
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.