Product Diffusion - Publications - Faculty & Research

16 Jul 2013
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First Look: July 16

The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure... View Details

Keywords: Anna Secino

31 Mar 2009
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First Look: March 31, 2009

Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased View Details

Keywords: Martha Lagace

20 Jan 2015
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First Look: January 20

true performance. We identify key company- and country-level factors that, by intensifying scrutiny on firms and diffusing global norms to their headquarters countries, limit firms' use of selective disclosure. We test our hypotheses... View Details

Keywords: Sean Silverthorne

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Renovation: Optimizing Product Line Architecture Marketing Tomomichi Amano Spring 2026 Q4 1.5 Institutions, Macroeconomics, and the Global Economy Business, Government & the International Economy Vincent Pons Spring 2026 Q3Q4 3.0... View Details

01 Feb 2011
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First Look: Feb. 1

ascendancy of business schools as producers of economic knowledge. By following teacher-student networks, we also document the key role of business schools in diffusing "Chicago-style" economic approaches-offering support for... View Details

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