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- Faculty Publications (107)
Show Results For
- All HBS Web (485)
- Faculty Publications (107)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
contention is with organizational units whose purpose it is to coordinate field and headquarters around issues such as regional promotions. At one time, Campbell Soup had eighty-eight regional promotion managers scattered across the... View Details
Keywords: by Benson Shapiro
- Web
Harvard Business School
joined American Express as a marketing vice president in the travel-related services division. Before his retirement in 1993, he was promoted to senior vice president for worldwide communications. Wilkinson was a trustee and national... View Details
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
health-care professionals—doctors, nurses, technicians, etc. The fact that the cost of living is so much lower in India means that the same service is possible at a fraction of the price elsewhere. For most routine issues, as well as... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
most platform launches fail, what mistakes should managers and entrepreneurs avoid? Yoffie: We see four common problems across the data. The number one problem is how to price the product. The vast majority of platforms require subsidies... View Details
Keywords: by Martha Lagace
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
manufacturing and engineering firm, before pursuing a full-time career in academia.) That all takes time, of course, but Toffel argues that it’s time well spent. “Given the substantial time we already invest in any research project, a few days of due diligence does not... View Details
- Web
2024 Reunion Presentations - Alumni
impact ventures. Sustainable Investing: What Does the Research Say? Professor Shawn Cole No additional materials available + More Info – Less Info Asset owners, investors, and advocates are increasingly using financial tools to support and View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
markets is a sector notorious for its lack of differentiation between players. Once location has played out its magic, retailers tend to get squeezed in a business characterized by the infernal duo of low margin and high fixed cost. In such businesses, View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
price. ©iStock.com/Rawpixel Ltd Examples of PWYW pricing abound in all industries: Radiohead's self-released its In Rainbows album with "name your price" downloads; the Dallas Theater Center holds "Pay-What-You-Can"... View Details
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt
- 01 Jun 2006
- News
Banking on Success
success: “It’s all about having the best systems, the best people, the best products, and the best risk controls,” he told Fortune (April 3, 2006). Since arriving at JPMorgan, Dimon has driven down costs, consolidated systems, and View Details
Keywords: Management
- Portrait Project
Derrick Leung
I earned my first promotion at the age of eight. "Up to the front," my father directed, "you get to hold the map." Starting my inaugural tour as first mate, I was eager to uncover our buried treasure – the endpoint... View Details
- 01 Sep 2006
- News
Faculty Books
reap appropriate rewards. Consumer Capitalism by Gunnar Trumbull (Cornell University Press) The author investigates the origins of national systems of consumer protection in France and Germany, where consumer groups and producers organized in the early 1970s to View Details
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
prospects of lower pay or fewer chances at promotion than men. In the medical world, recent studies show doctors are less alert to symptoms in older adults when a patient is female. Heart attacks are the leading cause of death in the... View Details
- 01 Mar 2025
- News
Agenda: Frank Lorenzo (MBA 1963)
In the early 1970s, Frank Lorenzo (MBA 1963) was CEO of Texas International Airlines, a struggling regional operation. There were whispers of change coming for the airline industry as Washington considered the pros and cons of ending regulation. “If there was a list of... View Details
Keywords: April White
- 10 Dec 2007
- HBS Case
One Laptop per Child
anticipated to nudge governments from polite handshakes to cash commitments. One problem: the price. Although originally envisioned as the "$100 PC," OLPC has struggled to bring the price below $175. And now it faces competition... View Details
- 06 Jun 2023
- Blog Post
Van den Ende Rozen: Greenhouse Rose Production
2.5 weeks). Count the petals, are there really 60? Image source: The authors. Five years ago, the brothers started to test the optimal intensity and spectrum of LED lighting on rose cultivation in an experimental site, recognizing that yellow light simulates sunlight,... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather... View Details
Keywords: by John Quelch
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls