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(8,744)
- People (27)
- News (2,306)
- Research (4,956)
- Events (52)
- Multimedia (182)
- Faculty Publications (3,115)
Show Results For
- All HBS Web
(8,744)
- People (27)
- News (2,306)
- Research (4,956)
- Events (52)
- Multimedia (182)
- Faculty Publications (3,115)
- 1999
- Working Paper
Understanding the Influence of Environmental Standards on Judgements and Choices
By: Ann E. Tenbrunsel, Kimberly A. Wade-Benzoni, David M. Messick and Max Bazerman
- July 2025
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
Robert T. Powers
During his tenure as CEO, Powers expanded Nalco’s international presence and diversified Nalco’s product lines – moving beyond water-treatment into specialty and industrial... View Details
Keywords: Chemicals & Industrial
- Forthcoming
- Article
Measurement and Effects of Bank Exit Policies
By: Daniel Green and Boris Vallée
We study whether exit policies by financial institutions have financial and real consequences on the firms they target, using bank coal exit policies as a laboratory. In contrast to theories assuming high capital substitutability, we find large effects of these... View Details
- December 1994
- Supplement
Anne Livingston and Power Max Systems (E-1): Livingston Takes Formal Authority
Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (E-1): Livingston Takes Formal Authority." Harvard Business School Supplement 395-074, December 1994.
- April 7, 2020
- Editorial
The Pandemic and the Price of Power
By: Rawi Abdelal
Abdelal, Rawi. "The Pandemic and the Price of Power." Russia in Global Affairs (April 7, 2020).
- 11 Aug 2021
- News
The Power of Trust and Maximizing Potential
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
- May 1998
- Article
Assessing Long-Term Promotional Influences on Market Structure
By: Carl Mela, Sunil Gupta and Kamel Jedidi
Mela, Carl, Sunil Gupta, and Kamel Jedidi. "Assessing Long-Term Promotional Influences on Market Structure." Lead Article. International Journal of Research in Marketing 15, no. 2 (May 1998): 89–108. (Winner of International Journal of Research in Marketing. Best Paper Award.)
- April 2017
- Teaching Plan
CLP: Powering Asia
By: George Serafeim, Rebecca Henderson and David Freiberg
Teaching Note for HBS No. 115-038. View Details
- 01 Dec 2014
- Research & Ideas
The Big Influence of Small Countries in the United Nations Secretariat
Economics Paul Novosad. “Just the conversations that are happening in the UN are important in determining international priorities” Among their findings: Powerful countries including the United States, China, View Details
Keywords: by Michael Blanding
Revealing: The Power of Sharing
Drawing on over a decade and a half of original research, this talk offers a striking new perspective on a fundamental yet under-explored aspect of our lives: how we decide how much to reveal about ourselves and others as we move through the world—and how our... View Details
- 2014
- Working Paper
Who Runs the International System? Power and the Staffing of the United Nations Secretariat
By: Paul Novosad and Eric Werker
National governments frequently pull strings to get their citizens appointed to senior positions in international institutions. We examine, over a 60 year period, the nationalities of the most senior positions in the United Nations Secretariat, ostensibly the world's... View Details
Novosad, Paul, and Eric Werker. "Who Runs the International System? Power and the Staffing of the United Nations Secretariat." Harvard Business School Working Paper, No. 15-018, September 2014.
- June 2014
- Article
Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak
By: Benjamin Edelman
Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details
Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Transportation Industry; Information Technology Industry; Web Services Industry
Edelman, Benjamin. "Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak." Harvard Business Review 92, no. 6 (June 2014): 86–92.
- 19 Sep 2011
- News
Bill Clinton and How to Use Convening Power
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power View Details
- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
- Article
Why Schumpeter Was Right: Innovation, Market Power and Creative Destruction in 1920s America
By: Tom Nicholas
Are firms with strong market positions powerful engines of technological progress? Joseph Schumpeter thought so, but his hypothesis has proved difficult to verify empirically. This article highlights Schumpeterian market-power and creative-destruction effects in a... View Details
Keywords: Innovation and Invention; Power and Influence; Emerging Markets; Rank and Position; Status and Position; Capital Markets; Capital Structure; Information Technology; Patents; Creativity; Economic Systems; Development Economics; United States
Nicholas, Tom. "Why Schumpeter Was Right: Innovation, Market Power and Creative Destruction in 1920s America." Journal of Economic History 63, no. 4 (December 2003).
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.