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Show Results For
- All HBS Web
(607)
- People (2)
- News (215)
- Research (323)
- Multimedia (1)
- Faculty Publications (58)
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details
- Profile
Omowale Casselle
expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details
- Profile
Jeremy Andrus
Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where our consumers love to be and by identifying our products with the sports... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 19 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
production delays (the Airbus 380 is two years behind schedule) and customers know this when they place their orders. They will simply operate their existing 747s and 777s a little longer. In addition, no airline manufacturer ever wants... View Details
- 19 Nov 2020
- News
How Panera’s CEO Learned to Go Against the Grain
took the helm last year after positions at Yum Brands Inc. and Krispy Kreme. He attributes this sense of compassion to the loss of his daughter, who died of pulmonary fibrosis at the age of 18. “Seeing her suffer so much up close deepened... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Q: Why is it so effective? A: A wide range of factors explains its success. For one, strong brands and high production values matter. Scale also brings marketing advantages: It is relatively cost-efficient to advertise those tent-pole... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle and real View Details
Keywords: by Sean Silverthorne
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 31 Aug 2016
- News
Managing McDonald’s Makeover
that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.) In quickly tapping a relative... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
best global brands are by design also the leading local brands. The authors offer a new way to think about place in every strategic decision, from where to place products on... View Details
- 01 Jun 2020
- News
Meal Plan
Holdings, a $300 million fund with investments in several restaurant concepts including Tatte Bakery, CAVA, Life Alive, BJ’s Restaurants and Clover Food Labs. Christian, can you walk me through how the management team at Inspire Brands... View Details
- 01 Jun 2008
- News
Toy Story
In 2005, a year after the venerable toy retailer FAO Schwartz emerged from bankruptcy, Ed Schmults (MBA ’89) became its CEO. “The company was relying on its glorious past but was without a clear brand direction,” Schmults explained to the... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
2 console. The game concept was simple but groundbreaking. Standing in front of the EyeToy camera (which sits unthreateningly on top of the TV), users place themselves into the game, appearing "inside" it on the television.... View Details
Keywords: by Youngme Moon
- Profile
Juliane Schwetz
Many HBS graduates will manage brands; few, however, will be responsible for a brand as storied – and as important – as the one that will be under Juliane Schwetz’s care: the United States Military Academy at West Point. An Army captain,... View Details
- Fast Answer
Companies: rankings
Rights Campaign Corporate Equality Index. Look for link to Best Places to Work for LGBTQ+ Equality Top 100 Most Valuable Global Brands an analysis of brand value produced by... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
evidence that buyers are willing to place a premium on status, holding constant quality and the reputation for quality." What sounds easy in theory may be difficult in practice, however: "Look around and you may be hard-pressed... View Details
Keywords: by Dina Gerdeman