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Show Results For
- All HBS Web
(957)
- People (8)
- News (280)
- Research (372)
- Multimedia (5)
- Faculty Publications (101)
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- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details
Keywords: by Avery Forman
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
year. Bogle, with several heart attacks and a transplant to think about, maintained moderate personal habits. Kelleher, on the other hand, lived life over the top. He too was generous, but more often with his time and supportive comments... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
the Market's advisory council, for example, looks into the aforementioned concept of loyalty. Implications for marketing, according to the results, include the following: "Embody in brand communications the View Details
Keywords: by Martha Lagace
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details
Keywords: by Rosabeth Moss Kanter
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
constitute products sometimes used together—a beverage and a snack. And at the end, reflecting the brand brotherhood and product pairing, the two personalities meet briefly in a split-screen appearance.... View Details
- November 1998 (Revised July 1999)
- Case
Merrill Lynch's Acquisition of Mercury Asset Management
By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler
In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one... View Details
Keywords: Acquisition; Asset Management; Currency; Financial Strategy; Global Strategy; Brands and Branding; Distribution; Production; Organizational Change and Adaptation; Retirement; Japan; Europe; United Kingdom
Perold, Andre F., Imran Ahmed, and Randolph B Altschuler. "Merrill Lynch's Acquisition of Mercury Asset Management." Harvard Business School Case 299-005, November 1998. (Revised July 1999.)
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
for personal enrichment at the expense of all other shareholders until there is a change in the process of selecting board (members) ” Nisha Advani cited the nature of leadership itself in saying “Leadership, though grounded in... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
for example, it diminishes that person and marginalizes the brand," Deighton says. "I think the central idea here is that in the future, brands will be more talked about than talking." View Details
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
to that of the Harvard Business School. Take away the titles and their corporate affiliation and most CEOs would go unrecognized. Their persuasive clout would disappear. Are CEOs representing employees? How about those who don’t support the stance on a particular... View Details
Keywords: by James Heskett
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 05 Jun 2007
- First Look
First Look: June 5, 2007
raised Audax Group's first fund, and are not able personally to finance the purchase, which would require approximately $30 million. They must decide whether to go through with the purchase, and how to finance it, keeping in mind any... View Details
Keywords: Martha Lagace
- 19 May 2015
- First Look
First Look: May 19
own brand name. But while American Well attracted some of the largest U.S. health insurers as clients, a surprisingly small number of individual members had actually used the online care service. American Well management believed low... View Details
Keywords: Sean Silverthorne