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Show Results For
- All HBS Web
(839)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
- Profile
Merve Ciplak
people. Because of that continuity, it’s more than just learning hard skills – it’s about learning from many types of experiences and perspectives. Being in this kind of classroom allows you to get to core issues faster, because you understand View Details
- Web
Business & Environment - Faculty & Research
losses from natural disasters rise. Keywords: Climate Change ; Risk and Uncertainty ; Insurance ; Personal Finance ; Consumer Behavior ; Mortgages Citation Read Now Related Sastry, Parinitha, Tess Scharlemann, Ishita Sen, and Ana-Maria... View Details
- Profile
Pam Chan
Pam Chan began her career in consumer products, starting with one of the biggest CPG companies in the world, Procter and Gamble. "In school, I knew I wanted to be a marketer involved in brand management and product design," she... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
five times faster than the United Breaks Guitars video. The reason, it seemed, was that it spread not from person to person, but by algorithm. It spread because the algorithm noticed that if the song was served to people on TikTok, many... View Details
Keywords: by John Deighton and Leora Kornfeld
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details
- 26 Jan 2022
- News
Making Peace with Anger
on where my kids went to school, was what drove a lot of these expectations and missed expectations, and, therefore, anger. And so as I kind of try and peel the onion on all this stuff, it is very, very difficult to pull back if you have trained yourself and lived your... View Details
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the modern-day View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
- 07 Jun 2023
- Blog Post
My One Case: MBA Class of 2023 Looks Back
that are rooted in trust—both in my personal and professional life. As a consultant, I will be working with various groups including clients, peers, and other stakeholders, and I plan to lead with vulnerability and authenticity in a way... View Details
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- Web
Find Past & Upcoming Events - Alumni
Your Unique Personal Brand Whether you're looking for career direction, in career transition, or seeking a promotion, a strong personal brand can... View Details
- Web
Career Networking - Alumni
virtual reality. Learn more Leveraging Your Networks Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Learn more... View Details
- Web
Student Research - Doctoral
Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management... View Details
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative U.S. market. What would it take for Huawei... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
market and chose to develop its brand not through expensive advertising but by building core values, client trust, and leveraging Murthy's personal integrity and principles. In 2011, the company introduced... View Details
Keywords: Sean Silverthorne
- 10 May 2011
- First Look
First Look: May 10
toward a goal of dodge detection (i.e., Is this person answering the question?) but rather toward a goal of social evaluation (i.e., Do I like this person?). Listeners were not blind to all dodge attempts, however. Dodge detection... View Details
Keywords: Sean Silverthorne