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Show Results For
- All HBS Web
(17,271)
- People (33)
- News (4,057)
- Research (10,398)
- Events (87)
- Multimedia (106)
- Faculty Publications (8,428)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- June 2003
- Case
Rise and Fall (?) of Palm Computing in Handheld Operating Systems,The
Describes the evolution of the handheld operating system market. Describes the rise to dominance of Palm's operating system and the significant challenge to that dominance posed by Microsoft's Windows CE. View Details
Keywords: Competition; Information Infrastructure; Applications and Software; Network Effects; Information Technology Industry; Computer Industry
Corts, Kenneth S., and Deborah Freier. "Rise and Fall (?) of Palm Computing in Handheld Operating Systems,The." Harvard Business School Case 703-519, June 2003.
- May 2014 (Revised September 2015)
- Teaching Note
The Promotion Process at Chung and Dasgupta, LLP
By: Ian Larkin and Karen Huang
Teaching Note for 914-044, 914-045, 914-046 and 914-047. View Details
- September 2006
- Tutorial
Internal Control Process - Online Tutorial
By: David F. Hawkins
Introduces the Internal Control Process by detailing its five components: 1) the internal control environment, 2) risk assessment, 3) internal control activities, 4) information and communications, and 5) monitoring. Includes multiple review exercises throughout the... View Details
- Web
Application Process | MBA
Application Process Start Your Harvard Business School Journey The Harvard Business School (HBS) classrooms and community thrive when we bring together people who can share a variety of experiences View Details
- April 2012 (Revised May 2012)
- Case
Merck: Operating Science-Based Business
By: Ananth Raman, Inga Maurer and William Schmidt
Merck is known for its commitment to investing in basic R&D. Are Merck's long-term investments justifiable when the firm faces extreme earnings pressure? View Details
Keywords: Science-Based Business; Management; Research and Development; Business and Shareholder Relations; Operations; Pharmaceutical Industry; United States
Raman, Ananth, Inga Maurer, and William Schmidt. "Merck: Operating Science-Based Business." Harvard Business School Case 612-082, April 2012. (Revised May 2012.)
- April 1993 (Revised June 1993)
- Background Note
Business Process Reengineering: IT-Enabled Radical Change
Provides a conceptual framework for understanding business process redesign and change management. View Details
Stoddard, Donna B., and Sirkka Jarvenpaa. "Business Process Reengineering: IT-Enabled Radical Change." Harvard Business School Background Note 193-151, April 1993. (Revised June 1993.)
- 26 Jan 2021
- Video
Operating Companies and the Value of an MBA
- 18 Aug 2014
- HBS Conference
Technology and Operations Management (TOM) Alumni Research Workshop
- February 2016
- Exercise
Jim Sharpe: Operational Cash Flow Tool
By: Joseph B. Fuller, Shikhar Ghosh and Christopher Payton
In this exercise, you will examine the cash flow implications of different operating model assumptions and the effect that this has on financing decisions. View Details
Fuller, Joseph B., Shikhar Ghosh, and Christopher Payton. "Jim Sharpe: Operational Cash Flow Tool." Harvard Business School Exercise 816-070, February 2016.
- 2025
- Chapter
Trust and Corporate Leadership: Operating ‘Outside the Building’
Kanter, Rosabeth M. "Trust and Corporate Leadership: Operating ‘Outside the Building’." In Age of Doubt: Building Trust in a World of Misinformation, edited by Tracey Kirkland and Gavin Fang, 176–181. Monash University Publishing, forthcoming.
- 12 Sep 2023
- Cold Call Podcast
Can Remote Surgeries Digitally Transform Operating Rooms?
Keywords: Health
- March 2025
- Supplement
Nashton Partners and Its Search Fund Process (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract:
Instructors should consider the timing of making videos available to students, as they may reveal key case details. View Details
Ruback, Richard S., and Royce Yudkoff. "Nashton Partners and Its Search Fund Process (B)." Harvard Business School Multimedia/Video Supplement 225-725, March 2025.
- August 2021 (Revised February 2023)
- Case
Fair Park Covid-19 Mass Vaccination Site (A)
By: Willy Shih
This case is an opportunity to apply the methods of the Toyota Production System (TPS) to the analysis of an everyday service application: administering Covid-19 vaccines. It describes the start-up of a drive-up Covid-19 mass vaccination site at the Texas State Fair... View Details
Keywords: Operations Improvement; Operations And Processes; Toyota Production System; COVID-19 Pandemic; Operations; Service Operations; Health Pandemics; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Care and Treatment; Health Industry; United States; Texas
Shih, Willy. "Fair Park Covid-19 Mass Vaccination Site (A)." Harvard Business School Case 622-003, August 2021. (Revised February 2023.)
- May 1978 (Revised February 1987)
- Background Note
Note on Legal Issues and the Pricing Process
Cady, John F. "Note on Legal Issues and the Pricing Process." Harvard Business School Background Note 578-205, May 1978. (Revised February 1987.)
- 14 Nov 2011
- Working Paper Summaries
The Impact of Corporate Sustainability on Organizational Process and Performance
- September 2018
- Case
OYO: Creating Effective Spaces
By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo
Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed... View Details
Keywords: Technology; Accomodation; App Development; Operations And Processes; Innovation; Strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia
Narayandas, Das, Sunil Gupta, Rachna Tahilyani, and Mahima Rao-Kachroo. "OYO: Creating Effective Spaces." Harvard Business School Case 519-023, September 2018.
- March 2000
- Supplement
Types of Learning Processes
By: David A. Garvin and Jeffrey Berger
Garvin, David A., and Jeffrey Berger. "Types of Learning Processes." Harvard Business School Supplement 300-124, March 2000.