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Show Results For
- All HBS Web
(324)
- News (119)
- Research (185)
- Events (2)
- Multimedia (6)
- Faculty Publications (59)
- 01 Jun 2014
- News
FIELD 2 in Accra
multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged from their surveys, conducted... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
- Profile
Ruzwana Bashir
fulfilled that entrepreneurial dream before she turned 30. As founder and CEO of Peek, Bashir has gotten the full startup experience in a short time. With Peek.com she is already disrupting the $100 billion global activities market. Peek.com is one-stop View Details
- 01 Mar 2023
- News
The Latest Model
former consultants and ex-investment bankers). The company handles projects for startups and enterprise clients alike. It also offers online certificate courses through the Wharton School on the economics of blockchain and business in the... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
the CEO and founder of BandPage, an online service that allows musicians to post information and connect with fans. Their conversation touched on power dynamics, as-yet-untapped areas for future digitization, and a question from the... View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
side than on the demand side. The key is to persuade suppliers that an online platform can help them suss out the demand for their services. Take Openbay, for example. “These companies have been passed down from generation to generation,”... View Details
- 28 Apr 2020
- Blog Post
A Crash Course in Saving a Family Business
(“coffee sommelier”) with her mother, cupping coffees to discern the tasting notes and quality that help them assign grades to the beans. The green coffee beans they select are shipped to Queens where, Han says, “Any coffee that you buy from us View Details
- 01 Dec 2015
- News
Euro Vision
Neil Rimer (MBA 1991) could have been a San Francisco venture capitalist. He worked there once; it would have been easy enough to open his own shop and join the horde converging on the town's buzziest tech companies. But instead, he went... View Details
Keywords: Jason Feifer
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like View Details
- 01 Mar 2012
- News
Speak English, Please!
proficient in English, or risk demotion. “I was simply astonished,” said one engineer interviewed after the announcement. “Many Rakuten employees are allergic to English.” At Rakuten, an online shopping mall... View Details
- 01 Mar 2019
- News
The One That Got Away
app with a cheap, cheerful, low-friction ethos. The items in the app’s feed are customized based on your online habits, no doubt leveraging the company’s strong technology around contextual ad targeting. The concept took off: Wish is now... View Details
- 01 Jun 2002
- News
Steven Murch: Philanthropist-in-Training
programs and CD-ROMs, including a travel title called Expedia, which was later spun out of Microsoft as an Internet IPO. With the rise of the Internet, Murch led Microsoft's online games division and produced the hugely popular MSN Gaming... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and... View Details
- Profile
Jessica Kramer
online shopping with the appeal of brick-and-mortar browsing.” Throughout April, five different bus stops in Cambridge will carry the team’s posters: a visual simulation of bookstore shelves packed with... View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
both online and in-store, which can reduce stores' ability to upsell, make complementary sales (recall the Best Buy example), and make impulse sales (think candy at the checkout), resulting in smaller View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing the size of your brand."... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
- 01 Jun 2016
- News
Up by the Roots
division and in time, had a revelation: “Seeing some of the trends in organic foods, I could see a lot of interest in the return to slow food and family farming,” he recalls. “I had a feeling the ginseng market had to turn around.” + View Details
Keywords: Francis Storrs
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
Launched in 2017, Clay is an artisanal ceramics startup for the sharing economy. Founder and CEO Rukmini Giridharadas (MBA 2014) has partnered with potters in the Bay Area to offer their wares online to the chefs, caterers, and florists... View Details
Keywords: Jen McFarland Flint