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Show Results For
- All HBS Web
(656)
- News (120)
- Research (446)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
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- 28 Oct 2014
- First Look
First Look: October 28
disproportionately affected the most visited travel sites, reducing use of organic listings sending no-charge traffic to those sites by lowering their prominence and perceived importance, while highlighting paid listings to the same sites. The authors consider the... View Details
Keywords: Carmen Nobel
- 20 May 2014
- First Look
First Look: May 20
Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to... View Details
Keywords: Sean Silverthorne
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
approach to the customer experience, with an emphasis on employee training and improved ecommerce and automation technology, both on the floor and in back office roles. One foundational move to beef up its technology was Walmart’s $3.3 billion acquisition of View Details
- 10 Mar 2015
- First Look
First Look: March 10
introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on... View Details
Keywords: Carmen Nobel
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations from friends and family, and 66... View Details
Keywords: by Dina Gerdeman
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Advertising Symbiosis: The Key to Viral Videos The Revolution in Advertising: From Don Draper to Big Data Why Comparing Apples to Apples Online Leads To More Fruitful Sales What do you think? What big flops... View Details
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By: Edelman, Benjamin G. Abstract—How does View Details
Keywords: Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
and service its own customer relationships and manage the effectiveness and efficiency of its sales funnel. Currently, a team of chat representatives worked with marketing to qualify and prime prospects for HubSpot’s View Details
Keywords: Dina Gerdeman
- 06 Oct 2015
- First Look
October 6, 2015
States and the European Union. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49803 Online Network Revenue Management Using Thompson Sampling By: Ferreira, Kris Johnson, David Simchi-Levi, and He Wang Abstract—We... View Details
Keywords: Sean Silverthorne
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details
Keywords: Martha Lagace
- 28 Apr 2015
- First Look
First Look: April 28
an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
- 14 Dec 2010
- First Look
First Look: Dec. 14
addresses a decision to replace salesmen netbook PCs with iPhones, including converting the company's sales and customer applications to the iPhone platform. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911413-PDF-ENG Hikma... View Details
Keywords: Sean Silverthorne
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided... View Details
Keywords: by Julia Hanna
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
“There was not a single person or car,” he recalls. The eerily quiet scene was a jarring reminder that the pandemic was taking a huge toll on many businesses that saw sales and revenue figures abruptly plummet. Rouen and two fellow... View Details
Keywords: by Lane Lambert
- 21 Aug 2012
- First Look
First Look: August 21
to isolate exogenous shocks to local ethnic populations, and identify a causal link between local networks and firm trade links. Firms that exploit their local networks (strategic traders) see significant increases in future sales growth... View Details
Keywords: Sean Silverthorne
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
shareholder returns of 150 percent while the S&P 500 has delivered 14 percent. They've also grown their sales 134 percent while the S&P 500 has grown just 53 percent. Clearly, these firms have found something that allows them to... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real estate listings, View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
developing fresh capabilities for organizations. Based on a study of all the programs offered by the business schools, consultancies, corporate universities, and online education providers, we analyze the advantages, and the constraints,... View Details
Keywords: Dina Gerdeman
- 30 Apr 2013
- First Look
First Look: April 30
Search, a Google travel search service, we identify and measure the impact of diverting search away from non-paid algorithmic links to competing online travel agencies. Controlling for search intent, we find that Google's differential... View Details
Keywords: Sean Silverthorne
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne