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Show Results For
- All HBS Web
(2,311)
- People (4)
- News (763)
- Research (1,098)
- Events (13)
- Multimedia (18)
- Faculty Publications (412)
- 01 Mar 2011
- News
Swap ’Em If You Got ’Em
and other personal effects amid the peripatetic military lifestyle gave Hall and some HBS classmates the idea for an online marketplace exclusively for military personnel, the New York Post reported... View Details
- 11 May 2018
- News
Online Ad Targeting Does Work—As Long As It's Not Creepy
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
Health have taken the HBS Online certificate courses. The reaction of one participant is indicative of the positive responses HBS Online has received: “Disruptive Strategy introduced me to View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
Digital Innovation and Strategy? Email our program advising team at digitalcredential@hbs.edu. New Credential of Digital Innovation and Strategy $6,500 Next session starts November 12th Apply Build the skill set and strategic acumen to... View Details
- 18 May 2023
- News
India's New Money Managers
conditioning: the idea that men simply manage money better than women. "This is not just an India problem but rather a global problem," she says. Gupta did, in fact, take the idea back to India, officially launching LXME in 2020 as an View Details
Keywords: Maureen Harmon
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details
Keywords: Dina Gerdeman
- Fast Answer
News sources- India
Where can I can find business news specific to India? Daily News Sources:
Bloomberg TV India... View Details
- 31 Oct 2018
- News
Decline of Book is a Fake News
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The Market Design and Policy of View Details
Keywords: Carmen Nobel
- 24 Apr 2014
- News
Online learning brings business basics to a wider audience
Professor and Chair of the MBA Elective Curriculum V.G. Narayanan explains the potential impact of three accounting courses he is developing for the School's new online learning platform, HBX. (Published... View Details
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
Dashoriya Engineering Manager at Quizlet at Infosys Prepare for, or acclimate to, new leadership roles in which you’ll be faced with making difficult decisions. "For me, that connection from textbook to reality made the courses memorable,... View Details
- 14 Sep 2015
- News
Cold Call: The Launch of a New Podcast Series
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
lifetimes, this book looks at the past of green business to identify lessons for the future. It provides rich new evidence and insights on green business as it examines its variation between industries and nations over time. It shows the... View Details
Keywords: Dina Gerdeman
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
Introduction to Credential of Leadership, Impact, and Management in Business (CLIMB) Our Most Comprehensive Offering 5 pre-set courses + 2 electives + a capstone project. Choose from the New Leader or Experienced Leader learning paths.... View Details
- 24 Apr 2017
- News
As costs grow for restaurants, online ratings tied to closure risk
- 06 Mar 2020
- Working Paper Summaries
Consumer Protection in an Online World: An Analysis of Occupational Licensing
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
about working conditions in supply chains. Toffel also shared information about his newly launched website, which he hopes will be a helpful resource for business practitioners seeking guidance about monitoring suppliers. Danielle Kost: How is the pandemic revealing... View Details