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  • 03 Mar 2011
  • Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

possible even a few years ago. The most obvious factor, and the one that has given rise to the "2.0" moniker, is that of online social media. Social media and, perhaps even more importantly, mobile... View Details
Keywords: Re: Deepak Malhotra; Energy; Utilities
  • Web

Founders & Investors - Entrepreneurship

Jurvetson MBA 1984 William S. Eckert Motion Computing MBA 1995 Andrew Eisner Movable Media MBA 2002 William Elfers Greylock Partners MBA 1974 Charles D. Ellis Greenwich Associates MBA 1963 Jon Elvekrog 140 Proof MBA 1996 Adam Enbar The... View Details
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

virtual interaction. It doesn't come from Zoom. It doesn't come from social media. It doesn't come from, you know, the warm feeling that you get on a dating app, on the contrary. Social media is the is the junk food of social life. And so... View Details
Keywords: by HBS Staff
  • Web

Policies, Rules & Guidelines | About

During Course Activities The purpose of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media)... View Details
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

postings and social media and impressions from informal conversations. “Companies invest tens of millions of dollars on user experience for customers, but don't bring any of that discipline to applicant experience.” That puts employers in... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,” the oldest of tennis's four Grand Slams, the AELTC prided itself on tradition and decorum. Widely regarded as... View Details
Keywords: Sean Silverthorne
  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
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  • 2024
  • Working Paper

Social Movements and Public Opinion in the United States

By: Amory Gethin and Vincent Pons
Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details
Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media
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  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

widespread discrimination on Airbnb, leading Airbnb to take steps to mitigate bias and prompting broader discussion across other companies. “Many businesses were unaware of the implications of their decisions,” says Luca, whose research on race in the View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • August 2024
  • Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • 2012
  • Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media
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  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

in designing and assessing policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54968 Large-Scale Demand Estimation with Search Data By: Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler Abstract—Many online... View Details
Keywords: Dina Gerdeman
  • Web

2023 Reunion Presentations - Alumni

Recording Leveraging HBS Online for Social Impact in the Education Sector Senior Lecturer Monique Burns Thompson (MBA 1993) + More Info – Less Info HBS and the Harvard Graduate School of Education have partnered to develop a multi-course... View Details
  • Web

Topics - HBS Working Knowledge

Marketing Channels (1) Marketing Communications (15) Marketing Strategy (173) Marketing (322) Marketplace Matching (5) Markets (302) Mathematical Methods (10) Measurement and Metrics (16) Media (15) Medical Specialties (5) Mergers and... View Details
  • Web

Skydeck - Alumni

Continental Airlines CEO Frank Lorenzo (MBA 1963) recounts the radical ideas and relentless negotiations that transformed the airline industry The Musts of 2024 Alumni recommendations from the year in media Solving the Underemployment... View Details
  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
Related
  • 07 Feb 2012
  • First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information Economics and Policy (forthcoming)... View Details
Keywords: Sean Silverthorne