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- Faculty Publications (72)
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- All HBS Web (275)
- Faculty Publications (72)
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
crashes. All we did was bring the entertainment level of television and movies to the issue of safety, which is a tough story to tell in a compelling way. Those commercials have really helped people take note that VWs have the highest JD...
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- 18 Nov 2013
- News
Diving into the 'Shark Tank'
positive feedback for our product. We've seen a huge surge in gift orders ahead of the holidays. We've also gotten numerous requests for a grown-up version of Surprise Ride that fosters curiosity and creativity in adults. You'll see that people can now join our invite...
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- 01 Nov 2013
- News
Selling Crafts with a Story
turned into Brika.com, an online marketplace featuring everything from handmade tea towels and dishes to tote bags and "Mr. T" onesies for baby. Brika, which takes its name from the Spanish word for factory, fabricá (they just loved the...
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- 03 Jun 2022
- Blog Post
HiHome Sweet HiHome
systems to evaluate which options met more of their needs. “We learned that buyers spend 124 hours on average online searching for homes,” Shu said. “There are a lot of data sets that you have to pull in, so for a buyer to do this...
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- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention...
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Sean Silverthorne
- 01 Jun 2014
- News
Ready for Takeoff
percent where that change is occurring." Related Article e-Commerce in Brazil: A Look at olook André Beisert (MBA 2009), CEO of São Paulo–based women's online fashion retailer olook, sees the impact of a new consumer class in both his...
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- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists. Pakistan, India and the Bomb: Spy versus Counterspy by James Glenn (MBA...
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- 01 Apr 2000
- News
Getting the Message
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements....
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Susan Young
- 01 Dec 2013
- News
Climate Change as Must-See TV
concern and to take action. For HBS alumni, we intend to address any doubts or questions about climate change through an online platform and events at HBS clubs. We also plan to organize a meeting of interested HBS alumni with...
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- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a...
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- 06 Dec 2021
- News
Case Study: Let’s Dance
method teaching and learning She and Mike Kamowski, a software engineer at Rotten Tomatoes and Flixster, started to build out a top-of-the-funnel solution for the dance community in 2018. Bopsidy launched the following year as an online...
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- Career Coach
Doug Lester
and wellness, tech, and mission-driven organizations. In addition to coaching at HBS, Doug works with individual and corporate clients through his private coaching practice Career Narratives. He writes regularly about the strategies and tactics of managing a meaningful...
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- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
club to better understand the nuances of virtual event production, which will help as it begins implementing more online programs. Another Cleveland Clinic webinar with the latest updates took place in June, and the club just launched a...
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Margie Kelley
- 01 Jun 2015
- News
Higher Ground
different. The urgency, though, wasn’t due solely to the cultural imperative. “We teach, we give lessons to people of all ages,” says Reeks. “We do so many other things that affect the economy of the city.” Within a few days of the flooding, Atwood had set up an View Details
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
thoughtful and entertaining talk on "Prospects for Stability in Sub-Saharan Africa." Slabbert, one of the architects of the first democratic elections in South Africa in 1994, is a former leader of the opposition in the old South African...
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Susan Young
- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may read the Class Notes View Details
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Nancy O. Perry
- 01 Mar 2007
- News
The Life of Bailey
routine,” he told the “What’s Your Workout?” column in the Wall Street Journal Online (November 13, 2006). When not traveling, Bailey alternates between regular swims and at-home workouts with weights and a rowing machine (he rowed at...
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- 14 Apr 2015
- First Look
First Look: April 14
of people's relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including online...
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Sean Silverthorne
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
runner a few steps behind them, sharing the vision but not necessarily the talent? What becomes of him, when his aspirations collide with reality? When his limitations cloud his dreams? Or when injuries and life's demands curb his ability to achieve? In this highly...
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- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
Despite all this, the online draft will certainly not be the same. Apart from the lost entertainment value—NFL draft fashion has become a much-watched spectacle in recent years—there are concerns about...
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