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  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

community too. Like I'm a Harvard professor and I'm darn proud of it. Will this represent you in a way that you'll say, that was a good thing that we did as a community for this world. Will we bring Harvard... View Details
Keywords: by HBS Staff
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

  Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

hit. Business offices turned to remote work, and group communication made an enormous shift from largely in-person to online meetings. Zoom use soared, Teams expanded, and Slack held its own. In the midst of... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 10 Jan 2023
  • Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

closely, the researchers conducted an online survey of nearly 600 people in the United States, asking them to recall their social interactions the previous day and categorize them into categories like stranger, acquaintance, friend, or... View Details
Keywords: by Michael Blanding
  • October 2023
  • Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details
Keywords: by Rachel Layne
  • November 7, 2017
  • Article

Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media
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  • 13 Jun 2022
  • Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

pandemic-related stress. Teams are often reconnecting through online platforms like Zoom where it can be harder to read social cues. “When you're engaging with an extrovert in conversation, they may be gregarious, they may be outgoing,... View Details
Keywords: by Pamela Reynolds
  • Winter 2021
  • Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media
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  • 24 Mar 2022
  • Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

to a rite of passage like a wedding. Group rituals abound in the world of sports; for example, Notre Dame’s football team always walks the same route to the stadium. Many group activities involve food, from community potlucks to global... View Details
Keywords: by Kristen Senz
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to help customers better appreciate... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • May 2021
  • Article

Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency

By: J. Hart, K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels and S.D. Halpern
Background: Clinicians’ use of choice architecture, or how they present options, systematically influences the choices made by patients and their surrogate decision makers. However, clinicians may incompletely understand this influence.... View Details
Keywords: Choice Architecture; Health Care and Treatment; Interpersonal Communication; Decision Choices and Conditions; Competency and Skills
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  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

savviest of online applicants. “You look at an online job application, and it's incredibly user unfriendly,” Fuller says. “Companies invest tens of millions of dollars on user experience for customers, but... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • August 2024
  • Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

agglomerating (e.g., universities, government). Download the paper: http://www.hbs.edu/research/pdf/09-003.pdf Communication (and Coordination?) in a Modern, Complex Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael L.... View Details
Keywords: Martha Lagace
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

widespread discrimination on Airbnb, leading Airbnb to take steps to mitigate bias and prompting broader discussion across other companies. “Many businesses were unaware of the implications of their decisions,” says Luca, whose research on race in the View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • October 2015
  • Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
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