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Show Results For

  • All HBS Web  (634)
    • People  (3)
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    • Research  (296)
    • Multimedia  (3)
  • Faculty Publications  (46)
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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

competitive hunt for media coverage, brands have made deliberate "mistakes" or released misleading statements just to induce a spike in online chatter, revealing later that the actions were stunts damaging their credibility. Deighton and... View Details
Keywords: by Dina Gerdeman; Advertising
  • 05 Nov 2021
  • Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details
Keywords: by Joseph B. Fuller
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

seeing my brilliant ideas—which I just knew were right—not work." To that end, Cook said leaders should take care not to squelch a team member's new idea too soon, even if it sounds unreasonable. He recalled scoffing at a proposal,... View Details
Keywords: by Carmen Nobel; Financial Services
  • 06 Dec 2016
  • First Look

December 6, 2016

By: Kaplan, Robert S., Derek A. Haas, and Jonathan Warsh Abstract—The prevailing fee-for-service payment model has led health care administrators and physician practices to impose severe constraints on the time physicians spend talking,... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes, and View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

that are paying careful attention to the hiring, training, and rewarding of store employees. Our favorite example of a retailer that has used labor successfully is the online retailer Zappos.com. The company... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 25 Mar 2014
  • First Look

First Look: March 25

describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf,... View Details
Keywords: Sean Silverthorne
  • 27 Oct 2011
  • Research & Ideas

Horrible Boss Workarounds

fact the boss may not be sure what the solution should be and is just waiting for someone to come forward." In her classes, Kanter teaches the case of the upscale cookware retailer Williams-Sonoma, where the CEO repeatedly eschewed the idea of View Details
Keywords: by Carmen Nobel
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

Schedule each day. Many parents are caring for their children and guiding their remote learning while trying to do their own jobs—and feeling like they’re failing on all fronts. Eventually, thoughts about unfinished work tasks encroach on... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

is likely to have a meaningful effect on health care spending patterns. In addition, precision medicines can change the expected profitability of therapies both by allowing more sophisticated pricing systems and potentially decreasing the... View Details
Keywords: Carmen Nobel
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as... View Details
Keywords: Martha Lagace
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608168 HealthAllies (A) Harvard Business School Case 302-019 This case describes a "do good and do well" firm that enables individuals to buy health care services at... View Details
Keywords: Martha Lagace
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

The 85-year-old Business History Review, published quarterly by Harvard Business School, is the acknowledged leading peer-reviewed journal in the field. (BHR has recently been made available online through Cambridge University Press.) So... View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • 13 Dec 2016
  • First Look

December 13, 2016

fundamental firm value, which is gradually revealed into prices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51971 December 2016 Harvard Business Review Health Care Needs Real Competition By: Dafny, Leemore S., and... View Details
Keywords: Carmen Nobel
  • 19 Mar 2013
  • First Look

First Look: March 19

pre-paid vouchers to an online subscriber base-has by all accounts been spectacular. Our evaluation of daily deals is a cautionary tale for merchants: a substantial percentage are unlikely to benefit, and might well lose money, by using... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

order and devour a pepperoni pizza at midnight, try tackling next week’s grocery list instead. Researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of customer orders from an online grocer. Their... View Details
Keywords: by Carmen Nobel
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

recommendations, and feeds, to help members manage their experiences with their online friends. The two choices have very different value propositions and have very different competitive implications. Also describes the dynamics of... View Details
Keywords: Sean Silverthorne
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

deductibles. We show how choice difficulties or biases may lead patients to respond to such increases in patient cost-sharing by reducing demand for high-value care, muddying the traditional argument that the price elasticity of demand for medical View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

forthcoming American Economic Review: Papers and Proceedings Using Online Prices for Measuring Real Consumption Across Countries By: Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer Abstract—We... View Details
Keywords: Dina Gerdeman
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

Alejandro Ruzzier Abstract It is often argued that competition forces managers to make better choices, thus favoring managerial autonomy in decision making. I formalize and challenge this idea. Suppose that managers care about keeping... View Details
Keywords: Martha Lagace
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