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Show Results For
- All HBS Web
(487)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (142)
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for instance, made extensive use of View Details
- 02 Aug 2011
- Working Paper Summaries
To Groupon or Not to Groupon: The Profitability of Deep Discounts
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
transforming how work is done and how people are paid for it. This heightened tension between moral and material goals may be nowhere as intense as it is in journalism, a field with strong ethical convictions at its core, but whose business model has been decimated by... View Details
Keywords: by Scott Van Voorhis
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to help customers better appreciate... View Details
- 25 May 2010
- First Look
First Look: May 25
(revised) Authors:Itai Ashlagi, Benjamin G. Edelman, and Hoan Lee Abstract We model competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When... View Details
Keywords: Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We... View Details
Keywords: Sean Silverthorne
- 08 May 2012
- First Look
First Look: May 8
Peter A. Coles, Elena Corsi, and Vincent DessainHarvard Business School Case 912-022 French advertising company JCDecaux and the city of Paris jointly developed Vélib', a wildly popular bicycle sharing system. Despite Vélib's public... View Details
Keywords: Carmen Nobel
- 17 Dec 2013
- First Look
First Look: December 17
two studies from an online labor market in the United States, and (3) a laboratory experiment. Our findings suggest that worker productivity is higher on bad rather than good weather days and that cognitive distractions associated with... View Details
Keywords: Carmen Nobel
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
that has lost its traction, especially among younger consumers,” says Vettese, who surveyed consumers and interviewed Hughes for the research project. “Now, people want to go online and get an at-your-fingertips experience. They want to... View Details
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
brands after learning about them from TikTok creators versus advertising from companies. But even ads created specifically for TikTok had a 27 percent higher “completion rate”—when viewers watch the whole ad— than ads that were repurposed... View Details
- March 2001 (Revised September 2005)
- Case
Madison Avenue: Digital Media Services (C)
By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details
Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry
Spear, Steven J., and Anne Karshis. "Madison Avenue: Digital Media Services (C)." Harvard Business School Case 601-077, March 2001. (Revised September 2005.)
- Web
Topics - HBS Working Knowledge
Newspapers (6) Non-Governmental Organizations (10) Non-Renewable Energy (2) Nonprofit Organizations (55) Nonverbal Communication (2) Online Advertising (16) Online Technology... View Details
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television and where one person can get the... View Details
Keywords: by Julia Hanna
- Web
The Forgotten Real Estate Boom - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
findings may challenge conventional wisdom about the factors that caused and prolonged the Great Depression. In the 1920s, Florida was the site of a real estate bubble fueled by easy credit and advertisers promoting a lifestyle of... View Details
- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Advertising Industry; Advertising Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- Teaching Interest
Overview
By: Nancy F. Koehn
My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is the U.S. newspaper industry, which has experienced increased competition following the entry of Craigslist, an View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
two-week online contest broadcast to participants outside academia and biomedical disciplines. Participants in our contest produced over 600 submissions containing 89 novel computational approaches to the problem. Thirty submissions... View Details
Keywords: Sean Silverthorne
- Web
Business & Environment - Faculty & Research
and mitigation efforts. This article discusses the new Harvard Business School Online course, Business and Climate Change, designed to equip participants—whether fulltime students or professionals—with practical tools to understand how... View Details
- Web
Finance - Faculty & Research
whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this investment complicated and, therefore, risky was the... View Details