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    • All HBS Web  (2,671)
      • Faculty Publications  (706)

      Normative Social InfluenceRemove Normative Social Influence →

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      • 2019
      • Working Paper

      Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

      By: Hongyi Li and Eric J. Van den Steen
      This paper analyzes how shared beliefs and preferences (or values) cause the emergence of social norms; why people may enforce norms that go against their own beliefs and preferences/values; and how this may cause a disconnect to develop between the... View Details
      Keywords: Culture; Norms; Values and Beliefs; Organizational Culture; Strategy
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      Li, Hongyi, and Eric J. Van den Steen. "Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy." Harvard Business School Working Paper, No. 20-045, October 2019.
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz and Alicia Keys: A Power Couple

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys... View Details
      Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Music Industry; Entertainment and Recreation Industry; Fine Arts Industry
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
      • September 2019 (Revised December 2022)
      • Case

      Cooking Down a Storm: Changing Culture at Pasta Serafina (A)

      By: Susanna Gallani, Francesca Gino and Raffaella Sadun
      Plant management at Pasta Serafina, a pasta producer in the south of Italy, is struggling to contain employee absenteeism. While the misbehavior is concentrated in a minority of the workers, its effects impact not only the plant’s performance, but also the climate and... View Details
      Keywords: Absenteeism; Moral Hazard; Employees; Behavior; Problems and Challenges; Organizational Culture; Organizational Change and Adaptation; Employee Relationship Management; Performance Productivity; Decision Making
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      Gallani, Susanna, Francesca Gino, and Raffaella Sadun. "Cooking Down a Storm: Changing Culture at Pasta Serafina (A)." Harvard Business School Case 120-013, September 2019. (Revised December 2022.)
      • September 2019
      • Case

      Sonia Millar: Negotiating for the C-Suite

      By: Joshua D. Margolis and Anne Donnellon
      This case addresses the nuances of gender dynamics and career progression at the top of the organization, where even women who have strong leadership expertise, experience, and alliances with powerful male colleagues still get stuck. Told from the point of view of... View Details
      Keywords: Executives; CEO; Promotion; Gender Bias; Personal Development and Career; Gender; Diversity; Power and Influence
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      Margolis, Joshua D., and Anne Donnellon. "Sonia Millar: Negotiating for the C-Suite." Harvard Business School Brief Case 920-555, September 2019.
      • September 2019
      • Supplement

      Legal Time Case – Video Short 1

      By: Christine L Exley, Katherine B. Coffman and Joshua Schwartzstein
      Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives... View Details
      Keywords: Conflict Resolution; Time Stress; Negotiation; Conflict and Resolution; Fairness; Learning
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      Exley, Christine L., Katherine B. Coffman, and Joshua Schwartzstein. "Legal Time Case – Video Short 1." Harvard Business School Multimedia/Video Supplement 920-703, September 2019.
      • September 2019
      • Supplement

      Legal Time Case – Video Short 2

      By: Christine L Exley, Katherine B. Coffman and Joshua Schwartzstein
      Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives... View Details
      Keywords: Conflict Resolution; Time Stress; Negotiation; Conflict and Resolution; Fairness; Learning
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      Exley, Christine L., Katherine B. Coffman, and Joshua Schwartzstein. "Legal Time Case – Video Short 2." Harvard Business School Multimedia/Video Supplement 920-704, September 2019.
      • 2019
      • Working Paper

      Persuasive Propaganda During the 2015 Argentine Ballotage

      By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
      We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details
      Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
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      Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
      • 2019
      • Working Paper

      On Her Own Account: How Strengthening Women's Financial Control Affects Labor Supply and Gender Norms

      By: Natalia Rigol, Erica Field, Rohini Pande, Simone Schaner and Charity Troyer-Moore
      Can greater control over earned income incentivize women to work and influence gender norms? In collaboration with Indian government partners, we provided rural women with individual bank accounts and randomly varied whether their wages from a public workfare program... View Details
      Keywords: Gender Norms; Economics; Gender; Employment; Income; Societal Protocols; India
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      Rigol, Natalia, Erica Field, Rohini Pande, Simone Schaner, and Charity Troyer-Moore. "On Her Own Account: How Strengthening Women's Financial Control Affects Labor Supply and Gender Norms." NBER Working Paper Series, No. 26294, September 2019.
      • 2018
      • Article

      Prior Ties and the Limits of Peer Effects on Startup Team Performance

      By: Sharique Hasan and Rembrand Koning
      We conduct a field experiment at an entrepreneurship bootcamp to investigate whether interaction with proximate peers shapes a nascent startup team's performance. We find that teams whose members lack prior ties to others at the bootcamp experience peer effects that... View Details
      Keywords: Field Experiment; Peer Effects; Office Space; Knowledge Spillovers; Accelerators; Entrepreneurship; Knowledge Sharing; Performance; Technology Industry; India
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      Hasan, Sharique, and Rembrand Koning. "Prior Ties and the Limits of Peer Effects on Startup Team Performance." Strategic Management Journal 40, no. 9 (September 2019): 1394–1416.
      • 2019
      • Book

      Problem Solving: HBS Alumni Making a Difference in the World

      By: Howard H. Stevenson, Russ Banham and Shirley Spence
      Problem Solving is the culmination of four years of research conducted by a small project team from 2015 through 2018 in collaboration with HBS alumni, students, faculty, and staff. Its broad and deep knowledge base is derived from a survey of 13 MBA classes... View Details
      Keywords: Harvard Business School; Alumni; Influence; Social Responsibility; Humanitarianism
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      Stevenson, Howard H., Russ Banham, and Shirley Spence. Problem Solving: HBS Alumni Making a Difference in the World. Southwestern Publishing Group, 2019.
      • August 2019
      • Case

      Humanistic Capitalism at Brunello Cucinelli

      By: Francesca Gino and Gary Pisano
      This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details
      Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy
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      Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
      • August 2019
      • Supplement

      Legal Time - Confidential Information for the Defense Attorney (Drew Davis)

      By: Christine L. Exley, Katherine B. Coffman and Joshua Schwartzstein
      Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives... View Details
      Keywords: Conflict Resolution; Time Stress; Negotiation; Conflict and Resolution; Fairness; Learning
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      Exley, Christine L., Katherine B. Coffman, and Joshua Schwartzstein. "Legal Time - Confidential Information for the Defense Attorney (Drew Davis)." Harvard Business School Supplement 920-011, August 2019.
      • August 2019
      • Supplement

      Legal Time - Confidential Information for the Prosecution (AUSA Prescott)

      By: Christine L. Exley, Katherine B. Coffman and Joshua Schwartzstein
      Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives... View Details
      Keywords: Conflict Resolution; Time Stress; Negotiation; Conflict and Resolution; Fairness; Learning
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      Exley, Christine L., Katherine B. Coffman, and Joshua Schwartzstein. "Legal Time - Confidential Information for the Prosecution (AUSA Prescott)." Harvard Business School Supplement 920-012, August 2019.
      • August 2019 (Revised September 2019)
      • Teaching Note

      Legal Time Case

      By: Christine L. Exley, Katherine B. Coffman and Joshua Schwartzstein
      Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives... View Details
      Keywords: Conflict Resolution; Time Stress; Negotiation; Conflict and Resolution; Fairness; Learning
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      Exley, Christine L., Katherine B. Coffman, and Joshua Schwartzstein. "Legal Time Case." Harvard Business School Teaching Note 920-013, August 2019. (Revised September 2019.)
      • August 2019
      • Case

      Legal Time Case

      By: Christine L. Exley, Katherine B. Coffman and Joshua Schwartzstein
      Legal Time is a two-party dynamic negotiation simulation. Students take the role of either the prosecution or the defense in a case that centers on a client who has been accused of spear-heading a conspiracy to commit wire fraud. This conflict-resolution scenario gives... View Details
      Keywords: Conflict Resolution; Time Stress; Negotiation; Conflict and Resolution; Fairness; Learning
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      Exley, Christine L., Katherine B. Coffman, and Joshua Schwartzstein. "Legal Time Case." Harvard Business School Case 920-010, August 2019.
      • Article

      Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

      By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
      Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details
      Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money
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      Bachireddy, Chethan, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini, and Katherine L. Milkman. "Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial." JAMA Network Open 2, no. 8 (August 2019): 1–13.
      • June 2019
      • Supplement

      KaBOOM!: Play at Scale (B)

      By: V. Kasturi Rangan and Tricia Gregg
      This (B) case describes the changes in the organization’s strategy from one of Building Playgrounds to Influencing Play. It describes the implementation of the strategy and the challenges it faced internally and externally. It goes on to describe how the organization... View Details
      Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Organizations; Nonprofit Scaling; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; Organizational Change and Adaptation; United States
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      Rangan, V. Kasturi, and Tricia Gregg. "KaBOOM!: Play at Scale (B)." Harvard Business School Supplement 519-106, June 2019.
      • June 2019 (Revised July 2019)
      • Case

      Building a Meritocracy at Alghanim Industries

      By: Paul M. Healy, Susanna Gallani and Esel Çekin
      Building on his father’s legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East... View Details
      Keywords: Meritocracy; Social Norms; Family Business; Organizational Culture; Performance; Diversity; Organizational Change and Adaptation; Middle East; Kuwait
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      Healy, Paul M., Susanna Gallani, and Esel Çekin. "Building a Meritocracy at Alghanim Industries." Harvard Business School Case 119-019, June 2019. (Revised July 2019.)
      • 2010
      • Article

      Budgeting, Psychological Contracts, and Budgetary Misreporting

      By: Susanna Gallani, Ranjani Krishnan, Eric J. Marinich and Michael D. Shields
      This study examines the effect of psychological contract breach on budgetary misreporting. Psychological contracts are mental models or schemas that govern how employees understand their exchange relationships with their employers. Psychological contract breach leads... View Details
      Keywords: Budgeting; Psychological Contracts; Misreporting; Budgets and Budgeting; Employees; Trust
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      Gallani, Susanna, Ranjani Krishnan, Eric J. Marinich, and Michael D. Shields. "Budgeting, Psychological Contracts, and Budgetary Misreporting." Management Science 65, no. 6 (June 2019): 2924–2945.
      • June 2019
      • Article

      Learning From Mum: Cross-National Evidence Linking Maternal Employment and Adult Children’s Outcomes

      By: Kathleen L. McGinn, Mayra Ruiz Castro and Elizabeth Long Lingo
      Analyses relying on two international surveys from over 100,000 men and women across 29 countries explore the relationship between maternal employment and adult daughters’ and sons’ employment and domestic outcomes. In the employment sphere, adult daughters, but not... View Details
      Keywords: Female Labor Force Participation; Gender Attitudes; Household Labor; Maternal Employment; Social Class; Social Learning Theory; Social Mobility; Employment; Gender; Attitudes; Household; Labor; Learning; Outcome or Result
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      McGinn, Kathleen L., Mayra Ruiz Castro, and Elizabeth Long Lingo. "Learning From Mum: Cross-National Evidence Linking Maternal Employment and Adult Children’s Outcomes." Work, Employment and Society 33, no. 3 (June 2019): 374–400.
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