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Show Results For
- All HBS Web
(8,574)
- People (30)
- News (2,380)
- Research (4,791)
- Events (48)
- Multimedia (57)
- Faculty Publications (2,820)
- September 2009 (Revised October 2010)
- Case
Elkay Plumbing Products Division
By: Robert S. Kaplan
The vice president of sales learns that the most profitable 1% of the division's customers generate 100% of profits, and that two of the division's largest customers lose 50% of profits. The division has just finished a project to install a time-driven activity-based... View Details
Keywords: Activity Based Costing and Management; Profit; Management Systems; Consumer Products Industry; Consumer Products Industry
Kaplan, Robert S. "Elkay Plumbing Products Division." Harvard Business School Case 110-007, September 2009. (Revised October 2010.)
- 01 Sep 2007
- News
HBS Launches Unique Deferred-Admission Program
YOUNGER FACES IN STUDY GROUPS: The typical MBA student has five years of job experience; the new program welcomes those with two. HBS has unveiled a groundbreaking deferred-admission program for outstanding college seniors who want an MBA... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad... View Details
Keywords: by Carmen Nobel
- 23 Jul 2021
- Blog Post
Trends in Consumer Products
simple and often logical but difficult to predict. Jake Kirsch ‘11, VP Innovation, ABinBev Covid had a massive effect on our business. Fifteen percent of our business is in bars and restaurants and they were effectively closed. Some new... View Details
- Article
Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development
Leonard-Barton, D. A. "Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development." Strategic Management Journal 13 (Summer 1992): 111–125.
- March 2006
- Case
Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC
Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details
Cantillon, Estelle S., and Pai-Ling Yin. "Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC." Harvard Business School Case 706-489, March 2006.
- 1985
- Chapter
Managing the New Product Development Process: How Japanese Companies Learn and Unlearn
By: Ken-ichi Imai, Ikujiro Nonaka and Hirotaka Takeuchi
Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C. Lorenz. Boston: Harvard Business School Press, 1985.
- May 2010
- Supplement
Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- April 2021
- Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; London; United Kingdom; Europe; North America
- 01 Oct 2003
- Conference Presentation
Flexibility in New Product Development: Evidence, Insights and Obstacles from the Field
By: Alan MacCormack
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- April 1987 (Revised January 1988)
- Supplement
McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (B)
Dhebar, Anirudh S. "McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (B)." Harvard Business School Supplement 187-171, April 1987. (Revised January 1988.)
- April 1987 (Revised January 1988)
- Case
McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (A)
Dhebar, Anirudh S. "McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (A)." Harvard Business School Case 187-170, April 1987. (Revised January 1988.)
- April 2013
- Case
Sterling Household Products Company
By: William E. Fruhan and Craig Stephenson
Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details
Fruhan, William E., and Craig Stephenson. "Sterling Household Products Company." Harvard Business School Brief Case 913-556, April 2013.
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- May 2010
- Supplement
Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- Article
Products to Platforms: Making the Leap
By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
- 06 Dec 2021
- News
Research Brief: Launching into a Downturn
opportunity costs that a person might encounter in launching a venture. And the news is even grimmer for teams of academics: The more founders on the team with a PhD or postdoc training, “the lower the... View Details
- 1995
- Article
Competitiveness and the New Industrial Policy
By: Rafael Di Tella, Alberto Ades and Mark Carney