New Product Adoption - Publications - Faculty & Research

August 2018 (Revised August 2018)
Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details

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June 2022
Case

PFA Pensions: The Climate Plus Product

By: Daniel Green, Victoria Ivashina and Alys Ferragamo

The case explores whether alternative investments play a unique role in achieving low carbon dioxide emissions at the portfolio level. This case is set in April of 2020 and follows Kasper Ahrndt Lorenzen, Chief Investment Officer, and Peter Tind Larsen, Head of... View Details

Keywords: Carbon Emissions; Carbon Footprint; Alternative Assets; Alternative Investment Vehicles; Pension Fund Investing; Private Equity; Renewable Energy; Investment Portfolio; Corporate Social Responsibility and Impact; Environmental Sustainability; Denmark

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06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

Summer 2017
Article

Performance Feedback in Competitive Product Development

By: Daniel P. Gross

Performance feedback is ubiquitous in competitive settings where new products are developed. This article introduces a fundamental tension between incentives and improvement in the provision of feedback. Using a sample of 4,294 commercial logo design tournaments, I... View Details

Keywords: Feedback; Evaluation; Tournaments; Innovation; Performance Evaluation; Motivation and Incentives; Rank and Position; Product Development; Learning

27 Mar 2020
News

A Healthy and Productive Guide to Virtual Meetings

May 2010
Supplement

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Lisa D. Donovan

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Analysis; Product Launch

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May 2010
Teaching Note

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)

By: John A. Quelch and Lisa D. Donovan

Teaching note to case #4550 View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Mathematical Methods; Product Launch; Segmentation

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13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

cigarettes. “Even though there was a functional need for men to drink lower-calorie soda, men couldn't bridge the gender gap image-wise without a new brand and product just for them” Research shows that... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products

21 Mar 2018
Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

iStock Thinking about the fast-approaching era of artificial intelligence, employers rejoice in the increases to productivity such tools could bring, while workers are more likely to calculate the time left before R2-D2 takes over their... View Details

Keywords: by Michael Blanding; Technology; Information

2005
Working Paper

The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace

By: John Gourville

Citation

When people want more new drugs, firms are happy to invest in ideas that cost more. And as they run out of "low hanging fruit" while demand keeps growing, R&D costs will naturally grow.

Abstract: We examine trends in the productivity of the... View Details

January 2011
Case

Sidoti & Company: Launching a Micro-Cap Product

By: Boris Groysberg, Paul M. Healy and Sarah Abbott

It is 2010 and Sidoti & Company, a New York-based brokerage firm specializing in small capitalization stocks, has just launched a new product- micro cap stock research. The firm has hired a group of five analysts who will produce written research reports on micro-cap... View Details

Keywords: Business Model; Financial Strategy; Product Launch; Strategic Planning; Corporate Strategy; Financial Services Industry; New York (city, NY)

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19 Dec 2012
Research & Ideas

How to be Extremely Productive

and maintained rewarding relationships with his wife and their two children. “It takes a lot more than organizing your schedule to be productive.” In a widely read Harvard Business Review article (May 2011), Pozen outlined six "principles for getting a lot... View Details

Keywords: by Deborah Blagg

05 Jul 2004
What Do You Think?

Work-Life: Is Productivity in the Balance?

Summing Up This month's column sought to pose a trade-off between improved work-life balance and productivity. In general, many among the large number of respondents rejected the notion. As Brian O'Leary put it, " ... finding a work-life balance will not undermine... View Details

Keywords: by James Heskett

22 Feb 2018
Book

The New History of American Capitalism

businesspeople visible, and sees them as crucial to the emergence of a new kind of political economy. A third point of departure in the new literature concerns the production... View Details

Keywords: Manufacturing

April 1996 (Revised June 1999)
Case

NYPD New

By: James L. Heskett

Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on... View Details

Keywords: Leadership; Performance Productivity; Leadership Style; Budgets and Budgeting; Public Administration Industry

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March 1991
Article

Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89

By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner

Keywords: Business Ventures; Business or Company Management; Entrepreneurship; Manufacturing Industry

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12 Nov 2018
Working Paper Summaries

Product Quality and Entering Through Tying: Experimental Evidence

Keywords: by Hyunjin Kim and Michael Luca; Technology; Web Services

13 Jan 2016
Research & Ideas

The Problem with Productivity of Multi-Ethnic Teams

When Harvard Business School professor Vincent Pons went to Kenya to conduct research in advance of the 2013 national elections, he discovered surprising lessons about how the ethnic makeup of teams affects the work they do—now published in a View Details

Keywords: by Michael Blanding

2019
Article

Creativity from Paradoxical Experience: A Theory of How Individuals Achieve Creativity while Adopting Paradoxical Frames

By: Goran Calic, Sébastien Hélie, Nick Bontis and Elaine Mosakowski

Purpose: Extant paradox theory suggests that adopting paradoxical frames, which are mental templates adopted by individuals in order to embrace contradictions, will result in superior firm performance. Superior performance is achieved through learning and creativity,... View Details

Keywords: Cognition and Thinking; Creativity; Learning

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