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Show Results For

  • All HBS Web  (622)
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    • News  (143)
    • Research  (241)
    • Events  (5)
    • Multimedia  (10)
  • Faculty Publications  (146)
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  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

challenging first year as the IT director of IVK Corporation, handling (and fumbling) situations that, although fictional, are based on true events. You can read this engaging narrative from beginning to end, like a regular book, or treat... View Details
Keywords: Martha Lagace
  • 27 May 2014
  • First Look

First Look: May 27

The article concludes by suggesting that the stratdegies of business enterprises need to be more fully integrated into wider narratives of the history of globalization. August 2013 JMR, Journal of Marketing Research Positioning Brands... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

opportunity—and how they cognitively and emotionally reframe investment risk into a compelling narrative that transcends avoidance behavior and leads investors to invest. These findings expand our overall understanding of the complex ways... View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

prowess. This narrative stresses that Britannica’s management faced organizational diseconomies of scope between supporting lines of business in the old and new markets, which generated internal conflicts. These conflicts hindered the... View Details
Keywords: Carmen Nobel
  • 03 Feb 2015
  • First Look

First Look: February 3

Performance with New Core Values The leadership team at Atlantis Paradise Island, under new ownership, decided that better alignment of the core values with the vision and mission statement would create a more compelling and consistent organizational View Details
Keywords: Sean Silverthorne
  • 07 Jul 2009
  • First Look

First Look: July 7

pattern common to important narratives around the world. A supporting website facilitates sharing of teaching materials and experiences by faculty using the case series. We report results from using this curriculum with undergraduate and... View Details
Keywords: Martha Lagace
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

only what is traded, proves integral to constructing legitimacy, thus suggesting a practice-based view of moral markets. The professionals, including a group of "gatekeepers," construct a narrative distinction between their own... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

starts a premium vodka business, bringing in his cousin at an early stage, but with no initial discussion of the eventual split of equity or managerial control between the two. The article offers each man's case for his ownership stake in a View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

product expectations and win over the mainstream personal care category. Can Burt's Bees become the "Starbucks of personal care" without distancing itself too much from the people, values, and narratives that have made the brand... View Details
Keywords: Martha Lagace
  • 29 Apr 2020
  • Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
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