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(520)
- People (2)
- News (205)
- Research (238)
- Events (2)
- Multimedia (7)
- Faculty Publications (89)
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- 24 Jul 2007
- First Look
First Look: July 24, 2007
provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a business model and... View Details
Keywords: Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace
- 27 Apr 2015
- Lessons from the Classroom
Leadership Lessons From Outer Space
watching Hollywood movies on the subject. In the blockbuster hit drama Gravity, for instance, an American space shuttle is clobbered by space debris. Sharing an inquiry from a current GMP student, Gupta asked Virts whether space debris is... View Details
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
world of predictive analytics. In it, an innovative technology allows Washington, D.C. to go without a murder for six years by helping Tom Cruise, chief of the Precrime Unit, to identify, arrest, and prosecute killers before they commit their crimes. This was a case of... View Details
Keywords: by James Heskett
- 15 Nov 2012
- Research & Ideas
Funding the Design of Livable Cities
the movie Slumdog Millionaire. In Mumbai the $3 billion public-private Dharavi Redevelopment Project (DRP) proposes free housing and services for Dharavi's longtime residents to relocate from their ad-hoc dwellings. To fund the... View Details
- 04 Apr 2017
- First Look
First Look at New Research, April 4
innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to “Spotlight,” it became... View Details
Keywords: Sean Silverthorne
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
In a well-marked line from the movie The Social Network, Facebook founder Mark Zuckerberg turns to the Winklevoss twins, who are suing him for stealing their invention, and says: "If you guys were the inventors of Facebook, you'd... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
increase in the probability of a reversal in preferences (from a baseline rate of 12%) ensues if the first of two sequentially rented movies has more should and fewer want characteristics than the second film. Finally, we find that as the... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
videogame consoles are no longer just gaming platforms, they are gateways to a variety of digital content, including DVD movies and Internet video for the gamer and advertising and other promotional opportunities for the advertiser.... View Details
- 19 May 2016
- Research Event
Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium
be able to help,” Walsh said. It’s not quite what is portrayed in movies such as Iron Man, where ordinary people are given superhuman strength. “From an engineering point of view, this is extremely hard Soft wearable robots don’t give... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
outbreak, most public figures in South Korea, including its politicians, business and religious leaders, and even movie stars, have, for the most part, worn face masks in public. Imposing a fine for noncompliance will likely change... View Details
- 04 Oct 2011
- First Look
First Look: October 4
artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a "tent-pole" movie the best way to capitalize on Gaga's... View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
rented before want DVDs. Specifically, a 1.3% increase in the probability of a reversal in preferences (from a baseline rate of 12%) ensues if the first of two sequentially rented movies has more should and fewer want characteristics than... View Details
Keywords: Martha Lagace
- 10 Apr 2012
- First Look
First Look: April 10
around the different extrinsic and intrinsic motivations underlying each of these party's approach to the movie and, therefore, to the negotiation. The exercise allows exploration of the risks of "monetizing" different types of... View Details
Keywords: Carmen Nobel
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
first-of-its-kind, three-year agreement with Hollywood studio Warner Bros. Entertainment that gave SpringHill Entertainment a first-look movie deal, an exclusive television deal, significant development resources that also could be used... View Details
Keywords: Sean Silverthorne
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