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  • 25 Nov 2014
  • First Look

First Look: November 25

revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
  • 30 Apr 2013
  • First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

something on the screen and get information about it. I suspect we're just on the beginning of these sorts of changes. Sites like YouTube and MySpace are now owned by major media companies—Google and News Corp., respectively. The media companies haven't figured out how... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 15 May 2012
  • First Look

First Look: May 15

and monetize their sites, all in shadow of a deeply entrenched incumbent. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912009-PDF-ENG Tequila Mobile SA Hanna Hałaburda, Jerzy Surma, and Aldo SesiaHarvard Business School Case... View Details
Keywords: Carmen Nobel
  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

featuring less product-centered and more information-centered economic activity.” It highlighted opinions at the time that “Growing ratios of market-to-book value that resulting stock prices produce can be justified as the monetization of... View Details
Keywords: by James Heskett
  • 25 Oct 2011
  • First Look

First Look: October 25

business models used by patent intermediaries. A key conclusion is that platform-type intermediaries (that facilitate transactions without taking possession of assets) have struggled, whereas merchant-type intermediaries (that acquire patents and seek to View Details
Keywords: Sean Silverthorne
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

proliferation of accelerators, and continuation of VC investments have made it increasingly possible to start a business, and in some sectors entrepreneurs were able to attract funds without a real monetization strategy. I agree with... View Details
Keywords: by Sean Silverthorne
  • 05 Jul 2011
  • First Look

First Look: July 5

monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption. Purchase this... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2010
  • First Look

First Look: July 27

Feng Zhu Abstract We provide the first formal model of business model innovation in a game-theoretic framework. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather... View Details
Keywords: Martha Lagace
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

establishments, written by volunteer Internet users and read by 20 million people per month. However, the company made meager profits. The CEO needs to decide between two options to increase the revenue. First, the company can maintain its existing View Details
Keywords: Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform updates and generating ideas and initiatives to monetize the use community. Purchase this case:... View Details
Keywords: Martha Lagace
  • Web

Global Entrepreneurship - Course Catalog

dramatically hinder the efficiency of a variety of industries. By investing in technology and logistics, these supply chain startups, both in the B2B and the B2C space, can create tremendous value. Monetization of these types of... View Details
  • 03 Mar 2015
  • First Look

First Look: March 3

Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2015
  • News

The Business of Love

swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize... View Details
Keywords: April White
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast amount of transaction data to use. The case describes... View Details
Keywords: Re: Multiple Faculty
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Union.” The second book, one I am well into, is my colleague Shoshanna Zuboff’s magisterial The Age of Surveillance Capitalism. This book is one of genius. It provides a sweeping description the rise and impact of business models that are premised on harvesting and... View Details
Keywords: by Carmen Nobel; Information; Publishing
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

service, monetizing empty seats, allowing a driver to split the cost of gas or tolls for a given trip to the airport or into work. Passengers can pay as little as half what would ring up on a taximeter for the same distance. Although... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 14 Apr 2015
  • First Look

First Look: April 14

cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative impact on traditional businesses, who will need to rethink their View Details
Keywords: Sean Silverthorne
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

the online social networking site Facebook faced a competitive challenge from Google as well as questions about how Facebook could monetize its surging traffic. In May 2007, Facebook had launched Facebook Platform, which enabled... View Details
Keywords: Martha Lagace