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  • 01 Jun 2015
  • News

Case Study: Sneak Peak

future growth prospects based on revenue per product. —Sergio Rattner (MBA 2001) The appeal of the product to young parents seems apparent. Thisappeal can be better monetized on a social platform rather than a conventional distribution... View Details
Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 01 Jun 2025
  • News

For the Records

found her footing here in the record aisle. “Music is a recession-proof industry. It’s never going away, but the way we monetize it will forever be changing,” she observes. “I realized that if I could find a path where I’m always focused... View Details
Keywords: Jen McFarland Flint; photos by Jeff Wilson; Arts, Entertainment
  • 02 Nov 2010
  • First Look

First Look: November 2, 2010

to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

email address, LinkedIn account, and contact list. Fishbowl has several hundred thousand users and is now looking for ways to monetize the platform. As such, founders Loren Appin and Matt Sunbulli face a mission-critical decision: should... View Details
Keywords: Dina Gerdeman
  • 01 Jun 2013
  • News

Collective Wisdom

almost managerial malpractice if you don't make crowdsourcing part of your toolkit." What about the fear of losing the ability to monetize intellectual property (IP)? Those are valid concerns. It really depends on the crowdsourcing... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 25 Oct 2011
  • First Look

First Look: October 25

business models used by patent intermediaries. A key conclusion is that platform-type intermediaries (that facilitate transactions without taking possession of assets) have struggled, whereas merchant-type intermediaries (that acquire patents and seek to View Details
Keywords: Sean Silverthorne
  • 30 Apr 2013
  • First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details
Keywords: by James Heskett; Publishing; Retail
  • 27 Jul 2010
  • First Look

First Look: July 27

Feng Zhu Abstract We provide the first formal model of business model innovation in a game-theoretic framework. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather... View Details
Keywords: Martha Lagace
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

the public equity markets for their own funds, and whether they should do the same. They are also pondering how to monetize their own stake in the firm, and whether taking the firm itself public may be a viable option. Purchase this case: View Details
Keywords: Martha Lagace
  • 15 May 2012
  • First Look

First Look: May 15

and monetize their sites, all in shadow of a deeply entrenched incumbent. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912009-PDF-ENG Tequila Mobile SA Hanna Hałaburda, Jerzy Surma, and Aldo SesiaHarvard Business School Case... View Details
Keywords: Carmen Nobel
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform updates and generating ideas and initiatives to monetize the use community. Purchase this case:... View Details
Keywords: Martha Lagace
  • Web

Global Entrepreneurship - Course Catalog

dramatically hinder the efficiency of a variety of industries. By investing in technology and logistics, these supply chain startups, both in the B2B and the B2C space, can create tremendous value. Monetization of these types of... View Details
  • 18 Apr 2022
  • News

Home Grown

the internet on the lock screen is that you have all options of monetization open for you, right? So clearly advertising is a big option and that’s where, you know, our own InMobi ads platform becomes really powerful and important... View Details
  • 14 Apr 2015
  • First Look

First Look: April 14

cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative impact on traditional businesses, who will need to rethink their View Details
Keywords: Sean Silverthorne
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

the online social networking site Facebook faced a competitive challenge from Google as well as questions about how Facebook could monetize its surging traffic. In May 2007, Facebook had launched Facebook Platform, which enabled... View Details
Keywords: Martha Lagace
  • 29 Oct 2014
  • Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

by contrast, has been very careful about monetizing its site only gradually over time through the collection of customer data—all the while developing the idea by layering on new services such as messaging, photo sharing, and location... View Details
Keywords: by Michael Blanding; Technology
  • Web

Demo Day | New Venture Competition

benefit to defined contribution health insurance, leveraging individual exchanges to lower cost and improve benefit offering. Latent Energy Rourke Pattullo (MBA 2025), Bahaa Hafez Latent Energy enables EV owners to monetize the excess... View Details
  • 01 Mar 2011
  • First Look

First Look: March 1

sale was prompted by a co-founder who wanted to sell his share of the business. The case explores the rationale for owners to monetize at least a portion of their company's value and the sales process. Additionally, it compares two... View Details
Keywords: Sean Silverthorne