Publications

Publications

Filter Results: (279) Arrow Down

Show Results For

← Page 12 of 279 Results →
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

proliferation of accelerators, and continuation of VC investments have made it increasingly possible to start a business, and in some sectors entrepreneurs were able to attract funds without a real monetization strategy. I agree with... View Details
Keywords: by Sean Silverthorne
  • 05 Jul 2011
  • First Look

First Look: July 5

monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption. Purchase this... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products. Robert Fagin, head of research, had to consider what Kyber’s risks were,... View Details
Keywords: Dina Gerdeman
  • 14 Apr 2015
  • First Look

First Look: April 14

cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative impact on traditional businesses, who will need to rethink their View Details
Keywords: Sean Silverthorne
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

the online social networking site Facebook faced a competitive challenge from Google as well as questions about how Facebook could monetize its surging traffic. In May 2007, Facebook had launched Facebook Platform, which enabled... View Details
Keywords: Martha Lagace
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast amount of transaction data to use. The case describes... View Details
Keywords: Re: Multiple Faculty
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Union.” The second book, one I am well into, is my colleague Shoshanna Zuboff’s magisterial The Age of Surveillance Capitalism. This book is one of genius. It provides a sweeping description the rise and impact of business models that are premised on harvesting and... View Details
Keywords: by Carmen Nobel; Information; Publishing
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

establishments, written by volunteer Internet users and read by 20 million people per month. However, the company made meager profits. The CEO needs to decide between two options to increase the revenue. First, the company can maintain its existing View Details
Keywords: Martha Lagace
  • 18 Apr 2022
  • News

Home Grown

the internet on the lock screen is that you have all options of monetization open for you, right? So clearly advertising is a big option and that’s where, you know, our own InMobi ads platform becomes really powerful and important... View Details
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

information as possible. Both firms monetize consumer information: Google exploits it to generate disclosure revenues, and Microsoft exploits it to personalize its service and sustain high prices. Of course, this affects which consumers... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 03 Mar 2015
  • First Look

First Look: March 3

Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2015
  • News

The Business of Love

swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize... View Details
Keywords: April White
  • 24 Sep 2013
  • First Look

First Look: September 24

and Governance at Yahoo! Inc. Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • First Look

First Look: March 1

sale was prompted by a co-founder who wanted to sell his share of the business. The case explores the rationale for owners to monetize at least a portion of their company's value and the sales process. Additionally, it compares two... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • Web

Courses by Title - Course Catalog

Battilana , Deborah Winshel Fall 2024 Q1 1.5 The Power of DEI: Harnessing Talent and Opportunity for Enduring Success General Management Nancy Koehn Fall 2024 Q1 1.5 Pricing Strategy: Monetizing and Growing the Business Marketing Elie... View Details
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

service, monetizing empty seats, allowing a driver to split the cost of gas or tolls for a given trip to the airport or into work. Passengers can pay as little as half what would ring up on a taximeter for the same distance. Although... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 30 Jul 2024
  • News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
  • 12 May 2009
  • First Look

First Look: May 12, 2009

monetize the value they would create? Would investors see as much potential in BCM as its founders? And how would the company's cash constraints impact the strategy in the current economic environment? Purchase this case:... View Details
Keywords: Martha Lagace