Mission and Purpose - Publications - Faculty & Research

August 6, 2009
Article

The Shifting Mission of Health Care Delivery Organizations

By: Richard Bohmer and Thomas Lee

Keywords: Mission and Purpose; Health; Organizations

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24 Apr 2014
News

A lifelong mission to save the oceans

Andreas Merkl (MBA 1989) is on a mission to protect the world’s oceans. The president and CEO of the Ocean Conservancy is devoted to supporting delicate ocean ecosystems—guarding against overfishing View Details

July 2008 (Revised September 2008)
Case

Work is Good: Branding the Employ+Ability Mission

By: Lynda M. Applegate, Monica Higgins and Susan Saltrick

Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition

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April 2013 (Revised August 2016)
Case

'Argo': The CIA's Mission Impossible in Iran

By: Amy C. Edmondson and Jeremy Tachau

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08 Mar 2017
News

Energy Efficiency as a Common Purpose

about this electrical phenomenon. I’ve been engrossed with it ever since. “As president and CEO for Arkansas Electric Cooperative, one of the greatest learnings for me from AMP was to focus on our purpose... View Details

12 Feb 2015
Video

Philanthropy 2.0: Investing with a Purpose

December 2008 (Revised October 2012)
Case

Special Economic Zones in India: Public Purpose and Private Property (A)

By: Laura Alfaro and Lakshmi Iyer

In 2005, the government of India enacted the Special Economic Zones (SEZ) Act in order to attract investment, generate export revenues, and create manufacturing jobs. However, several planned projects faced difficulties in acquiring land for setting up the SEZ. In... View Details

Keywords: Acquisition; Development Economics; Economic Growth; Policy; Government Legislation; Property; Business and Community Relations; Business and Government Relations; India

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21 Nov 2019
Blog Post

Finding My North Star at the Crossroads of Profit and Purpose

how the company has been able to execute both profit and purpose at the same time for 112 years now. I will also be the third generation in my family to have worked with the Tatas. View Details

April 2024
Course Overview Note

Growing as a Purposeful Leader (GPL)

By: Hubert Joly and Leonard A. Schlesinger

Citation

28 Apr 2023
Cold Call Podcast

Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission

Keywords: Re: George Serafeim; Battery; Auto; Electronics; Energy

23 Jan 2015
News

Philanthropy 2.0: Investing with a Purpose

Keywords: Finance

19 Aug 2019
News

A New Purpose for the Corporation

Offering an update of their statement on “the purpose of a corporation”, the Business Roundtable, an influential group of some of America’s top chief executives, noted that “we share a fundamental commitment to all of our... View Details

February 2023 (Revised November 2024)
Case

Ronald Reagan: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of Ronald Reagan from small town Illinois to two-term president of the United States. An unlikely candidate for the world’s most powerful job, the case describes the different roles that Reagan filled over his life: radio announcer, Hollywood... View Details

Keywords: Politics; Entertainment; Personal Characteristics; Business And Government; Values And Beliefs; Mission And Purpose; Decision Making; Government Administration; Management Style; Power and Influence; United States

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20 Jul 2022
News

3 Ways Companies Make Work Purposeful

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

Every business leader faces difficult tradeoffs when working to make a company both profitable and purposeful. But leaders who articulate a company’s deep purpose can tap into that broader vision to help... View Details

Keywords: by Ranjay Gulati

19 Mar 2019
News

HBS Professor Explores the Impact Purpose Can Have On Your Organization

August 2020 (Revised December 2020)
Case

General Dennis L. Via: People First, Mission Always

By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams

Dennis L. Via, was a retired four-star U.S. Army general and one of the world’s foremost experts on logistics, crisis management, supply chains, and maintaining a state of readiness at all times. As he reflected back on his career and leadership experience during the... View Details

Keywords: Leadership; Crisis Management; Planning; Health Pandemics; United States

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