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June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

August 2024 (Revised November 2024)
Case

Commonwealth Fusion Systems: Born at Scale

By: Joshua Lev Krieger, Jim Matheson, Kyle Myers, Gunnar Trumbull and Richard Vietor

This case study chronicles the journey of Commonwealth Fusion Systems (CFS) on its ambitious mission to commercialize fusion energy and become the world’s leading provider of fusion power plants. Emerging from a “special arrangement” with MIT's Plasma Science and... View Details

Keywords: Nuclear Energy; Innovation; Entrepreneurship; Entrepreneurial Finance; Energy Generation; Commercialization; Science-Based Business; Technological Innovation; Market Entry and Exit; Energy Industry

28 Jun 2022
Cold Call Podcast

Scaling a Fintech Startup for the Greater Good

Keywords: Financial Services

October 2011 (Revised May 2015)
Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson

When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details

Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America

2015
Case

Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation

By: Rosabeth Moss Kanter and Patricia Bissett Higgins

In 2010, Mark Critelli was a well-seasoned corporate executive who had recently transitioned from being the CEO of a Fortune 500 company to that of a startup called Dossia. As an AL Fellow, he knew that despite believing in Dossia’s mission to empower individuals with... View Details

2016
Case

Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care

By: Rosabeth Moss Kanter, Ai-Ling Jamila Malone and Oludamilola Aladesanmi

Former law firm chairman/CEO Harvey Freishtat was actively involved in the formation of The Conversation Project, a national public engagement campaign to promote earlier end-of-life care discussions among loved ones and then with providers to ensure that end-of-life... View Details

Keywords: Health Care Education; Health Care Reform; Health Care Policy; Health; Health Care and Treatment; Leadership; Health Industry

February 1999 (Revised April 1999)
Case

Guaranty Trust Bank PLC Nigeria (A)

By: Lynn S. Paine and Hal Hogan

Fola Adeola, the CEO of Nigeria's Guaranty Trust Bank and one of its founders in 1991, is considering what should be done to maintain the bank's original vision and vitality in the face of its rapid growth and success in the marketplace. Known for its high ethical... View Details

Keywords: Banks and Banking; Organizational Culture; Ethics; Planning; Expansion; Business Processes; Law; Banking Industry; Nigeria

September 2017 (Revised January 2025)
Case

Dinesh Moorjani and Hatch Labs

By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga

This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details

Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America

September 2010 (Revised July 2021)
Case

Gone Rural

By: Andre F. Perold

Gone Rural employs 750 women in rural communities across Swaziland to produce handwoven baskets and other hand-crafted items. The women are mostly grandmothers caring for children orphaned as a result of the country's high AIDS-related death rate. The company has a... View Details

Keywords: Social Enterprise; Corporate Social Responsibility and Impact; Growth and Development; Buildings and Facilities; Business Growth and Maturation; Corporate Finance; Business and Shareholder Relations; Swaziland

October 1993 (Revised July 1994)
Case

A Brush with AIDS (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of... View Details

Keywords: Health; Cost vs Benefits; Motivation and Incentives; Safety; Values and Beliefs; Profit; Goals and Objectives; Compensation and Benefits; Medical Devices and Supplies Industry

September 2011 (Revised December 2011)
Case

CARD Group: Mutually Reinforcing Institutions

By: Cynthia A. Montgomery, Michael Shih-Ta Chen and Dawn Lau

CARD (Center for Agricultural and Rural Development) is a Philippines-based microfinance organization that began as an NGO and has since expanded into eight related entities providing services to the poor. Under Founding Director Dr. Aristotle Alip's leadership, CARD... View Details

Keywords: Microfinance; Partners and Partnerships; Non-Governmental Organizations; Business Strategy; Competitive Strategy; Financial Services Industry; Philippines

August 2007 (Revised May 2009)
Case

PlaNet Finance: Broad Scope in Microfinance

By: Andrei Hagiu and Elena Corsi

PlaNet Finance was a French NGO providing technical support and training services to microfinance institutions (i.e., institutions providing financial services to the poor) and other microfinance actors, rating of microfinance institutions and management, and advisory... View Details

Keywords: Financial Institutions; Microfinance; Growth Management; Networks; Non-Governmental Organizations; Service Industry; France

January 2019 (Revised July 2022)
Case

Jain Irrigation Systems Limited: Continuing a Legacy

By: Forest Reinhardt, Gunnar Trumbull and Mahima Rao-Kachroo

Founded in 1963 by Bhavarlal Jain (Bhau), who believed in “providing solutions for every problem,” Jain Irrigation in 2018 had a global footprint and $1.1 billion in revenue. Bhau had insisted that his business add value to farmers' lives and promote sustainable... View Details

Keywords: Family Business; Mission and Purpose; Corporate Social Responsibility and Impact; Strategic Planning; Problems and Challenges; India

September 2016 (Revised October 2017)
Case

KaBOOM!: Play at Scale (Abridged)

By: V. Kasturi Rangan and Sarah Appleby

A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details

Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Scaling; Nonprofit; Nonprofit Organizations; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; United States

September 2016 (Revised February 2019)
Case

KaBOOM!: Play at Scale (A)

By: V. Kasturi Rangan and Sarah Appleby

A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details

Keywords: Scaling Social Impact; Scaling; Nonprofit Scaling; Nonprofit Organizations; Corporate Social Responsibility and Impact; Social Enterprise; Growth and Development Strategy; United States

Article

The Business of Business Schools: Restoring a Focus on Competing to Win

By: Robert Simons

As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details

Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management

July 2001 (Revised March 2002)
Case

Nasdaq Stock Market, Inc., The

By: Andre F. Perold and Austin K Scee

NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details

Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective

April 2017 (Revised July 2017)
Case

ISRO: Explore Space or Exploit CubeSats?

By: Prithwiraj Choudhury, Tarun Khanna, Karim Lakhani and Rachna Tahilyani

The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details

Keywords: Strategic Planning; Decision Choices and Conditions; Aerospace Industry; India

May 1999 (Revised December 2007)
Case

The Dana-Farber Cancer Institute: Development Strategy

By: V. Kasturi Rangan and Marie Bell

Despite revenues in excess of $93 million in 1998, world-renowned Dana-Farber Cancer Institute constantly faces an operating shortfall and looks to its highly successful development office to help cover the deficit. The development office raises money annually (with a... View Details

Keywords: Decision Choices and Conditions; Capital; Revenue; Growth and Development Strategy; Mission and Purpose; Nonprofit Organizations

March 2020 (Revised August 2020)
Case

Last Mile Health (A)

By: Brian Trelstad and V. Kasturi Rangan

As the Ebola outbreak threatens the fragile health system of Liberia, Raj Panjabi, the founder of Last Mile Health, faces a dilemma: should he expand beyond the organizaton's core mission to help the country build emergency health care capacity, or should he stick to... View Details

Keywords: Healthcare; Ebola; Nonprofit Organizations; Health Care and Treatment; Rural Scope; Health Pandemics; Growth and Development; Decisions; Health Industry; Africa

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