Publications

Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry

2011
Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods

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21 Dec 2020
News

Why middle managers are feeling the most stressed out during COVID

September 2017 (Revised July 2023)
Case

Adaptive Platform Trials: The Clinical Trial of the Future?

By: Ariel D. Stern and Sarah Mehta

In July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial—an adaptive platform trial—to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer.... View Details

Keywords: Clinical Trials; Cancer; Adaptive Platform Trials; Platform Trials; Adaptive Trials; Glioblastoma; Health; Health Care and Treatment; Health Testing and Trials; Business Strategy; Innovation Strategy; Health Industry; United States

19 Jul 2024
Blog Post

Seven Lessons from the Section Experience

philosophers and concepts was Baruch Spinoza who wrote, “Nothing in Nature is random. A thing appears random only through the incompleteness of our knowledge.” At first glance, HBS’s section experience seems... View Details

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

California families. The result was perhaps a bias toward gaining evidence in support of a predetermined strategy. California is a car culture. Most households undertake a weekly shopping expedition, supplemented with stock-up purchases View Details

Keywords: by Sean Silverthorne; Retail

April 2020
Article

Field Comparisons of Incentive-Compatible Preference Elicitation Techniques

By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman

Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for... View Details

Keywords: Incentive-compatible Elicitation; Experimental Methods; Weather Insurance; Rainfall Insurance; Agricultural Extension; Demand and Consumers

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March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

October 2020 (Revised March 2021)
Case

Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion

By: Ranjay Gulati, Matthew Breitfelder and Monte Burke

Competing at the highest levels of the National Football League (NFL) requires tremendous skill, dedication and persistence. The most successful coaches in the NFL know how to draw out a higher level of performance and consistency from their players. This is typically... View Details

Keywords: National Football League; Leadership Style; Organizational Culture; Mission and Purpose; Relationships; Performance; Success; Sports; Sports Industry

09 Jul 2015
News

How to Get the Most Out of a Conference

June 2018
Case

Verona Group

By: Robert L. Simons and Sarah Abbott

Are a salesperson's struggles her own fault or the result of a problematic job design? Anna George works as a salesperson at Verona Group, a company that designs and wholesales high-end women's apparel. She had spent nearly 20 years in sales with another fashion label... View Details

Keywords: Jobs and Positions; Design; Analysis; Performance; Measurement and Metrics; Salesforce Management; Organizational Design

03 Apr 2020
News

How Hospitals Are Using AI to Battle Covid-19

August 2017
Article

Voter Registration Costs and Disenfranchisement: Experimental Evidence from France

By: Céline Braconnier, Jean-Yves Dormagen and Vincent Pons

A large-scale randomized experiment conducted during the 2012 French presidential and parliamentary elections shows that voter registration requirements have significant effects on turnout, resulting in unequal participation. We assigned 20,500 apartments to one... View Details

Keywords: Elections; Politics; Voting; Political Elections; Behavior; France

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2 Dec 2021
Interview

How To Make Healthcare Innovation Happen

By: Regina E. Herzlinger

Regina Herzlinger has been called “the godmother of consumer-driven healthcare” because of her groundbreaking scholarly articles and books on the subject. As a professor of business administration at Harvard Business School for nearly 50 years, her focus has supported... View Details

Keywords: Health Care and Treatment; Innovation and Invention

September 2008
Supplement

Adobe Systems: Working Towards a "Suite" Release (B)

By: David A. Thomas and Lauren Barley

The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details

Keywords: Change; Interpersonal Communication; Crisis Management; Product Launch; Projects; Conflict of Interests; Integration; Software

28 Nov 2011
Research & Ideas

Rethinking the Fairness of Organ Transplants

only treatments are maintenance dialysis and kidney transplantation. The former requires visits to a treatment center for at least 12 hours a week, while a transplant—from either a living family member or a matching deceased donor—can... View Details

Keywords: by Dennis Fisher; Health

2016
Book

Competing Against Luck: The Story of Innovation and Customer Choice

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details

Keywords: Disruptive Innovation; Consumer Behavior

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