Publications
Publications
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- Faculty Publications (228)
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- November 1974 (Revised June 1985)
- Case
Federated Department Stores
By: Joseph L. Bower and Richard G. Hamermesh
Keywords: Retail Industry
- Other Unpublished Work
Cross Sectional Analysis of Phantom Products at Retail Stores
By: Zeynep Ton and Ananth Raman
- Research Summary
Overview
By: Antonio Moreno
One major theme of Professor Moreno’s research has been retail channel integration and so-called “omnichannel retail.” In omnichannel retail, retailers provide their customers with a shopping experience that may involve different channels in a way that aims to be... View Details
Keywords: Omnichannel; Omni-channel; Omnichannel Retail; Omnichannel Retailing; Retail; Customer Value and Value Chain; Information Management; Technological Innovation; Distribution; Distribution Channels; Logistics; Product; Product Design; Service Delivery; Supply Chain; Supply Chain Management; Information Technology; Internet; Online Technology; Technology Adoption; Technology Platform; Retail Industry; Retail Industry; Retail Industry; Europe; Spain; Latin America
- Research Summary
Recent Strategies in the U.S. Grocery Industry
By: Rajiv Lal
Rajiv Lal's work comparing the benefits of EDLP and Hi-Lo strategies in the grocery industry indicates that while EDLP grocery retailers may not be able to benefit from traditional costs savings associated with this strategy, these retailers still benefit from the use... View Details
- Research Summary
Retail and the Internet
By: Rajiv Lal
The emergence of new technology, increasing number of new retail formats and the emphasis on store brands are contributing factors to enormous changes taking place in retailing. Rajiv Lal's work on the use of the Internet by retailers calls into question the... View Details
- Research Summary
Seeing Thought
By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
- Forthcoming
- Article
The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks
By: Shelley Xin Li and Tatiana Sandino
Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details
- Research Summary
The Location Component of Pricing Strategies
By: David E. Bell
David E. Bell is examining retail pricing strategies in the context of location. He finds that customers' willingness to visit a particular store depends on their price expectations, the likelihood that a suitable item will be in stock, and the store's proximity to... View Details
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