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  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
Related
  • 13 Mar 2023
  • Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

for solutions to make the next generation of microfinance tools even more transformative. The HBS Alumni Bulletin recently talked to them about their research. “Around 2005 and 2010, some large-scale, randomized control studies started to emerge that all showed the... View Details
Keywords: by Jen McFarland Flint; Financial Services
  • 2021
  • Book

Management as a Calling: Leading Business, Serving Society

By: Andrew J. Hoffman
Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details
Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership
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  • 28 Nov 2023
  • Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Many around the world admired China’s strong response to the pandemic in 2020 and 2021, but Chinese citizens and global and domestic businesses then came to realize that a strong state with no accountability mechanisms and few limits on power can be incredibly... View Details
Keywords: by Sean Silverthorne
  • 13 Feb 2012
  • Research & Ideas

The Case Against Racial Colorblindness

The problem is that most of us naturally do notice each other's racial differences, regardless of our employer's policy. “Very early on kids get the message that they are not supposed to acknowledge that they notice people's race—often... View Details
Keywords: by Carmen Nobel
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

clear, unwavering message that Starbucks' transformation would represent a return to its roots and an uncompromising commitment to core values, such as health care benefits for any partners working at least 20 hours a week. At a March... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

about and weighs the past and future. In some places, tips are provided not so much to reward good service but to encourage good service in the future—a perception that brings the tip closer to the purpose of a bribe, which is also focused on future service. A History... View Details
Keywords: by Dina Gerdeman
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

message that adaptation and change were necessary if they were to continue to exist. Challenges to the conventional wisdom can be upsetting to individuals and organizations alike, and for that reason are often suppressed or discouraged.... View Details
Keywords: by Garry Emmons
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

tailor their communications accordingly. Stepping onto the balcony is even more challenging in a virtual world. But CEOs can test out different messages before disseminating them widely, seeking feedback and using it to fine-tune their... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • January 2024
  • Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
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  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

best managers who send a clear message from the top that the company is serious about seeking frank feedback to make organizational changes. Then managers should interview people in all parts of the company who know what is and isn’t... View Details
Keywords: by Dina Gerdeman
  • 08 Feb 2022
  • Research & Ideas

Silos That Work: How the Pandemic Changed the Way We Collaborate

meetings, email communication, and Teams messages once a company-wide work-at-home order was issued in early 2020, the paper says. Group members come and go Researchers also analyzed the rate of churn, or the coming and going of members... View Details
Keywords: by Jay Fitzgerald
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Gupta. Brands should instead look to create a conversation with a broader message that connects with consumers. For instance, Dove’s Real Beauty campaign  wasn’t focused merely on the benefits of a bar of soap, but tapped into the deeper... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 05 Mar 2009
  • What Do You Think?

How Frank or Deceptive Should Leaders Be?

Sridharan emphasized, "keep communication channels open for feedback to assuage any employee anxieties; be cautious in messaging about (the) here and now; stay positive about future plans!" Heather Neary raised questions for us... View Details
Keywords: by Jim Heskett
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details
Keywords: by Lane Lambert
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

customers to purchase by email, messaging services, or phone orders. While the first quadrant, or status-quo, is dead, the new normal is the second quadrant. Third Quadrant: Firms expand into new customer markets with their existing... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among consumers, not for one-way brand View Details
Keywords: by Carmen Nobel; Advertising
  • 05 Apr 2004
  • Research & Ideas

Six Ways to Build Trust in Negotiations

party's history, culture, and perspective, you send the message that you're committed to the negotiation and the relationship—an integral step in trust building. This fluency also signals your readiness to follow through on your... View Details
Keywords: by Deepak Malhotra

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