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Show Results For
- All HBS Web
(1,296)
- People (5)
- News (444)
- Research (523)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
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- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
after four days, sending the message that he thought this was a legal problem rather than an issue of consumer trust. “Johnson’s actions will become the new model for how a crisis should be handled” #3: Dig deep for the root cause.... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details
- 29 Oct 2012
- Research & Ideas
Are You Paying a Tip--or a Bribe?
about and weighs the past and future. In some places, tips are provided not so much to reward good service but to encourage good service in the future—a perception that brings the tip closer to the purpose of a bribe, which is also focused on future service. A History... View Details
Keywords: by Dina Gerdeman
- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
to do what must be done for the common good, including those on the front lines.” Yamato donates to rebuilding devastated areas Makoto Kigawa, CEO of Yamato—a home delivery service of everything from fresh food to skis and golf clubs—sent out a View Details
Keywords: by Dina Gerdeman
- 07 Apr 2021
- Research & Ideas
How Teams Work: Lessons from the Pandemic
similar messaging apps—helped compensate for the lack of spontaneity. Moreover, the researchers suggest that this change could permanently improve team collaboration, even when teams reunite in person, by giving individual members more... View Details
Keywords: by Kristen Senz
- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
best managers who send a clear message from the top that the company is serious about seeking frank feedback to make organizational changes. Then managers should interview people in all parts of the company who know what is and isn’t... View Details
Keywords: by Dina Gerdeman
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
message that adaptation and change were necessary if they were to continue to exist. Challenges to the conventional wisdom can be upsetting to individuals and organizations alike, and for that reason are often suppressed or discouraged.... View Details
Keywords: by Garry Emmons
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
The problem is that most of us naturally do notice each other's racial differences, regardless of our employer's policy. “Very early on kids get the message that they are not supposed to acknowledge that they notice people's race—often... View Details
Keywords: by Carmen Nobel
- January 2024
- Case
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
Keywords: by John Deighton and Leora Kornfeld
- 08 Feb 2022
- Research & Ideas
Silos That Work: How the Pandemic Changed the Way We Collaborate
meetings, email communication, and Teams messages once a company-wide work-at-home order was issued in early 2020, the paper says. Group members come and go Researchers also analyzed the rate of churn, or the coming and going of members... View Details
Keywords: by Jay Fitzgerald
- 05 Mar 2009
- What Do You Think?
How Frank or Deceptive Should Leaders Be?
Sridharan emphasized, "keep communication channels open for feedback to assuage any employee anxieties; be cautious in messaging about (the) here and now; stay positive about future plans!" Heather Neary raised questions for us... View Details
Keywords: by Jim Heskett
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details
Keywords: by Lane Lambert
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
tailor their communications accordingly. Stepping onto the balcony is even more challenging in a virtual world. But CEOs can test out different messages before disseminating them widely, seeking feedback and using it to fine-tune their... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
party's history, culture, and perspective, you send the message that you're committed to the negotiation and the relationship—an integral step in trust building. This fluency also signals your readiness to follow through on your... View Details
Keywords: by Deepak Malhotra
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
question-and-answer format that’s accessible for everyone from C-suite executives to business students. It covers a wide range of topics, from the basics of ethical behavior and legal liabilities to the cultivation of best practices and the role of whistleblowers. One... View Details
Keywords: by Lane Lambert
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
customers to purchase by email, messaging services, or phone orders. While the first quadrant, or status-quo, is dead, the new normal is the second quadrant. Third Quadrant: Firms expand into new customer markets with their existing... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among consumers, not for one-way brand View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
The Pichai announcement provided a clear message and wake-up call. For Google’s employees, technical as well as business focused, this was a signal to develop an in-depth understanding of AI and drive its application across every aspect... View Details
Keywords: by Dina Gerdeman