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- April 1977
- Teaching Note
Insight Optical Equipment Co., Teaching Note
Keywords: Medical Devices and Supplies Industry
- March 1975 (Revised September 1990)
- Case
Insight Optical Equipment Co.
Keywords: Medical Devices and Supplies Industry
- Research Summary
Innovating in Health Care
Since 2001, Professor Herzlinger has written over 50 new cases and notes for this second-year MBA course on the following subjects: insurance; providers; pharmaceuticals, diagnostics, and biotechnology; medical devices sector; and health care information. She is... View Details
- Teaching Interest
Overview
Course Requirements
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
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