Media Relations - Publications - Faculty & Research

19 Jun 2012
First Look

First Look: June 19

micro-interactions, the broad improvisations, and the resulting substantive and relational outcomes. Download the paper: http://www.hbs.edu/research/pdf/12-107.pdf Leviathan in Business: Varieties of State Capitalism and Their... View Details

Keywords: Sean Silverthorne

07 Apr 2015
News

Warrior Spirit

Friday night fight every week of the year. (Courtesy of ONE FC) Navigating those complexities could result in a big payoff, of course. “The NBA or NFL sell their media rights to companies for billions of dollars,” says Sityodtong. “The... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

11 May 2023
News

How FOMO Became a Fixture

It's rare for a day to go by when the term FOMO (short for "fear of missing out") isn't shared on TV, social media, or any other media we consume. But where did FOMO come from? In this interview, Patrick McGinnis (MBA 2004), shares the... View Details

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details

Keywords: by Danielle Kost; Tourism

01 Sep 2023
News

The Exchange: Where Ethics Meet Economics

reviews undermining customer trust? Is social media making us less happy? Executives can’t sit on the sidelines when it comes to answering questions like this. Business leaders can take steps to quantify their impact on the world. This... View Details

Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services

March 2023 (Revised April 2023)
Case

Independent Governance of Meta’s Social Spaces: The Oversight Board

By: Jesse M. Shapiro, Natalia Rigol, Benjamin N. Roth and William R. Kerr

Julie Owono is a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta's companies. She considers the Board's impact, and its future. View Details

Keywords: Business and Government Relations; Social Media; Fairness; Governing and Advisory Boards; Technology Industry; Communications Industry

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12 Aug 2020
Research & Ideas

Why Investors Often Lose When They Sue Their Financial Adviser

School Working Knowledge. HBS Digital Media Producer Amelia Kunhardt produced the video interview. [Image: kuri2000 ] Related Reading The Startling Percentage of Financial Advisors with Misconduct Records A... View Details

Keywords: by Danielle Kost; Financial Services

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

Media Publishing In The Startup Lottery, veteran entrepreneur and Inc. 500 CEO Gus Bessalel provides an insider’s view of venture-capital-backed companies. You will learn how to navigate your startup career through stories, examples, and... View Details

Keywords: podcasts

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details

Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting

28 Jul 2020
Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

essential to evaluate methods for measuring discrimination and associated design changes over time. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: RyanJLane] View Details

Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

20 Aug 2013
First Look

First Look: August 20

http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard Business School Case 213-142... View Details

Keywords: Anna Secino

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

dislikes. It’s hard for computers to compete with that." Where did that computer recommendation come from? Besides, product recommendations that seem to pop up out of nowhere in a social media feed or email may come across as confusing... View Details

Keywords: by Dina Gerdeman

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15 percent of the cost of the View Details

Keywords: by Benson Shapiro; Manufacturing

20 Nov 2012
First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details

Keywords: Sean Silverthorne

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

suppressed the ad hominem insults, and peaked at the right time, confounding the pollsters and media pundits. In every recent speech, he repeated the same messages, inviting voters to imagine the future if they bought into the promises of... View Details

Keywords: by John A. Quelch

Web

Industry Information - Alumni

content on topics related to the industry. eMarketer Research firm covering digital marketing, media and commerce. Although its research is for subscribers only, its articles can be accessed for free and... View Details

Web

HBS - Financials | Supplemental Financial Information

representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media presence. In addition, HBR Press... View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to... View Details

Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

16 May 2000
Research & Ideas

The Simple Economics of Open Source

pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense knowledge to benefit mankind? Not... View Details

Keywords: by Martha Lagace; Technology

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