Media Content - Publications - Faculty & Research

04 Sep 2017
Blog Post

HBS Startup Bootcamp and Founders Unfiltered

realized that these were the types of stories that inspired people to go build great things, not the “overnight success” versions so often portrayed in the media that skip the hard parts. I soon found myself wondering how I could share... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

Twitter' but when asked why or to what end, often there isn't a lot of strategic thinking behind their decision to be in social media." As apps, blogs, and social media have transformed the Internet in the past decade from the static... View Details

Keywords: by Michael Blanding; Education

19 Jul 2023
Blog Post

A Pathway to Pursue Aspirations

media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details

18 May 2023
News

India's New Money Managers

became clear—through social media channels and focus groups—that women needed more support. So LXME 2.0 launched in 2021 with education at its core. This shift included community-sourced discussions, planning tools, investment products,... View Details

Keywords: Maureen Harmon

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

In seeking information on beauty products prior to purchase over the last year, 67% of respondents consulted social media influencers and 59% consulted third-party product reviews. However, company advertisements and public... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle.... View Details

Keywords: by Susan Young

Web

HBS - Financials | Supplemental Financial Information

representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media presence. In addition, HBR Press... View Details

Blog

Is the Digital Transformation Certificate Right for You?

It's no secret that digital technologies have transformed—and continue to transform—entire industries. The ability to grasp the implications of shifting technologies, from mobile devices to social media to machine learning, is critical... View Details

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

everyone in the medical space. They also knew their content should be interesting, easy to consume and eye-opening to all the possibilities there are outside of medicine. They realized the best media would... View Details

Web

Privacy Policy & Legal Info | HBS Online

browsing information, and preferences. Posted Data such as your likes, comments and other interactions with our social media pages, public forums, community pages, blogs, podcasts, and streaming channels. Location Information of a... View Details

Web

Recent Alumni - Alumni

social event planning, programming content oversight, social media outreach, and fundraising. Volunteer Locally Through an HBS Club or Association HBS Clubs and Associations work to support local businesses... View Details

Profile

Annora Wang

half will be strategy work for various divisions. In entertainment, digital video is causing so much disruption. Media companies need to find new ways to deliver content to millennials. I want to help... View Details

Keywords: Entertainment / Media

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

leverage content from customers’ product reviews to identify their future needs. But here the human analysts are key players. They must review the selected content and formulate customer needs, because... View Details

Keywords: by Kristen Senz

Web

Frequently Asked Questions | HBS Online

recommended to access the rich media in the program. The course platform allows you to engage with the content and watch the course videos with bandwidth of at least 750 Kbps download speed. At this speed,... View Details

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

says. Harnessing 'mother's wisdom' Takeuchi and Nonaka use many other examples to illustrate the application of these practices in The Wise Company. They conclude the book by examining the future of innovation, in light of their View Details

Keywords: by Kristen Senz

Web

Harvard Business School

Minority Media and Telecommunications Council, among others. He authored articles on venture capital and media investing, and was inducted into the Minority Media and... View Details

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Weiss : Winner of the 2015 Apgar Award for Innovation in Teaching. 2014 Jeffrey J. Bussgang : Named a 2014 "Venture Capitalist" Power Player in Digital Media by AlwaysOn. Jeffrey J. Bussgang : Named one of Boston Magazine's Most Powerful... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

get. Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios Content Business Should Lead the Way BIO It is time for business leaders to respond to the challenge of climate change in a powerful and effective way. It is clear—and... View Details

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

business practitioners in writing, the best bet may be to write articles for industry trade magazines, mainstream business journals, or op-eds for newspapers, all of which are hurting for good content these days. Researchers who don’t... View Details

Keywords: by Carmen Nobel; Education

Web

2024 Reunion Presentations - Alumni

Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few superstars in media and... View Details

Publications